SUMOBLUE
(https://sumoblue.ie) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority gaps are small but present. While Stephen and Stephanie Dever are named as CEO and COO in the blog content, the schema_json lacks Person entities with sameAs links to LinkedIn or other external profiles. However, the technical blog content from May 2026 demonstrates current subject matter expertise.
There is no significant disconnect. The performance claims on the cases page use highly specific metrics (e.g., 989.37% increase in ROAS) and specific timeframes (Q4 2023 vs Q4 2022). These numbers are too granular to be standard marketing fluff.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sumoblue.ie/",
"url": "https://sumoblue.ie/",
"name": "Digital Marketing Agency Dublin Ireland - SUMOBLUE",
"isPartOf": {
"@id": "https://sumoblue.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://sumoblue.ie/#primaryimage"
},
"image": {
"@id": "https://sumoblue.ie/#primaryimage"
},
"thumbnailUrl": "https://sumoblue.ie/wp-content/uploads/2026/05/gold-123.png",
"datePublished": "2016-11-29T14:02:27+00:00",
"dateModified": "2026-05-01T13:52:20+00:00",
"description": "Digital Marketing Agency In Dublin With 15 Years Experience. We Specialise In PPC, SEO, SMM, & Content Marketing. Book Your Strategy Session.",
"breadcrumb": {
"@id": "https://sumoblue.ie/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sumoblue.ie/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sumoblue.ie/#primaryimage",
"url": "https://sumoblue.ie/wp-content/uploads/2026/05/gold-123.png",
"contentUrl": "https://sumoblue.ie/wp-content/uploads/2026/05/gold-123.png",
"width": 90,
"height": 51
},
{
"@type": "BreadcrumbList",
"@id": "https://sumoblue.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://sumoblue.ie/#website",
"url": "https://sumoblue.ie/",
"name": "SUMOBLUE",
"description": "Digital Marketing Heavyweights",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sumoblue.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/cases/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sumoblue.ie/cases/",
"url": "https://sumoblue.ie/cases/",
"name": "Cases - SUMOBLUE",
"isPartOf": {
"@id": "https://sumoblue.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://sumoblue.ie/cases/#primaryimage"
},
"image": {
"@id": "https://sumoblue.ie/cases/#primaryimage"
},
"thumbnailUrl": "https://sumoblue.ie/wp-content/uploads/2026/04/Total-Source-White-Logo-300x150.png",
"datePublished": "2021-01-06T12:07:44+00:00",
"dateModified": "2026-04-16T09:59:27+00:00",
"breadcrumb": {
"@id": "https://sumoblue.ie/cases/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sumoblue.ie/cases/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sumoblue.ie/cases/#primaryimage",
"url": "https://sumoblue.ie/wp-content/uploads/2026/04/Total-Source-White-Logo.png",
"contentUrl": "https://sumoblue.ie/wp-content/uploads/2026/04/Total-Source-White-Logo.png",
"width": 1200,
"height": 600
},
{
"@type": "BreadcrumbList",
"@id": "https://sumoblue.ie/cases/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sumoblue.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cases"
}
]
},
{
"@type": "WebSite",
"@id": "https://sumoblue.ie/#website",
"url": "https://sumoblue.ie/",
"name": "SUMOBLUE",
"description": "Digital Marketing Heavyweights",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sumoblue.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/whats-your-google-ads-score/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sumoblue.ie/whats-your-google-ads-score/",
"url": "https://sumoblue.ie/whats-your-google-ads-score/",
"name": "What's Your Google Ads Score - SUMOBLUE",
"isPartOf": {
"@id": "https://sumoblue.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://sumoblue.ie/whats-your-google-ads-score/#primaryimage"
},
"image": {
"@id": "https://sumoblue.ie/whats-your-google-ads-score/#primaryimage"
},
"thumbnailUrl": "https://sumoblue.ie/wp-content/plugins/quiz-master-next/assets/clock.png",
"datePublished": "2025-09-08T22:14:39+00:00",
"dateModified": "2025-09-11T02:24:24+00:00",
"breadcrumb": {
"@id": "https://sumoblue.ie/whats-your-google-ads-score/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sumoblue.ie/whats-your-google-ads-score/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sumoblue.ie/whats-your-google-ads-score/#primaryimage",
"url": "https://sumoblue.ie/wp-content/plugins/quiz-master-next/assets/clock.png",
"contentUrl": "https://sumoblue.ie/wp-content/plugins/quiz-master-next/assets/clock.png"
},
{
"@type": "BreadcrumbList",
"@id": "https://sumoblue.ie/whats-your-google-ads-score/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sumoblue.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What’s Your Google Ads Score"
}
]
},
{
"@type": "WebSite",
"@id": "https://sumoblue.ie/#website",
"url": "https://sumoblue.ie/",
"name": "SUMOBLUE",
"description": "Digital Marketing Heavyweights",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sumoblue.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://sumoblue.ie/blog/",
"url": "https://sumoblue.ie/blog/",
"name": "Blog - SUMOBLUE",
"isPartOf": {
"@id": "https://sumoblue.ie/#website"
},
"datePublished": "2016-11-28T13:49:00+00:00",
"dateModified": "2019-10-30T12:54:40+00:00",
"breadcrumb": {
"@id": "https://sumoblue.ie/blog/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://sumoblue.ie/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sumoblue.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://sumoblue.ie/#website",
"url": "https://sumoblue.ie/",
"name": "SUMOBLUE",
"description": "Digital Marketing Heavyweights",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sumoblue.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sumoblue.ie/contact-us/",
"url": "https://sumoblue.ie/contact-us/",
"name": "Contact Us - SUMOBLUE",
"isPartOf": {
"@id": "https://sumoblue.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://sumoblue.ie/contact-us/#primaryimage"
},
"image": {
"@id": "https://sumoblue.ie/contact-us/#primaryimage"
},
"thumbnailUrl": "https://sumoblue.ie/wp-content/plugins/wpforms-lite/assets/images/submit-spin.svg",
"datePublished": "2021-08-26T19:21:31+00:00",
"dateModified": "2021-08-27T12:44:45+00:00",
"breadcrumb": {
"@id": "https://sumoblue.ie/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sumoblue.ie/contact-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sumoblue.ie/contact-us/#primaryimage",
"url": "https://sumoblue.ie/wp-content/plugins/wpforms-lite/assets/images/submit-spin.svg",
"contentUrl": "https://sumoblue.ie/wp-content/plugins/wpforms-lite/assets/images/submit-spin.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://sumoblue.ie/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sumoblue.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://sumoblue.ie/#website",
"url": "https://sumoblue.ie/",
"name": "SUMOBLUE",
"description": "Digital Marketing Heavyweights",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sumoblue.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/local-seo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sumoblue.ie/local-seo/",
"url": "https://sumoblue.ie/local-seo/",
"name": "Local SEO - SUMOBLUE",
"isPartOf": {
"@id": "https://sumoblue.ie/#website"
},
"datePublished": "2016-11-21T11:56:14+00:00",
"dateModified": "2019-05-22T09:40:18+00:00",
"breadcrumb": {
"@id": "https://sumoblue.ie/local-seo/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sumoblue.ie/local-seo/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://sumoblue.ie/local-seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sumoblue.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Local SEO"
}
]
},
{
"@type": "WebSite",
"@id": "https://sumoblue.ie/#website",
"url": "https://sumoblue.ie/",
"name": "SUMOBLUE",
"description": "Digital Marketing Heavyweights",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sumoblue.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
61Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 1 |
| /cases/ | 7 | 1 |
| /whats-your-google-ads-score/ | 7 | 1 |
| /blog/ | 7 | 1 |
| /contact-us/ | 8 | 1 |
| /local-seo/ | 21 | 1 |
Explore the other reputation pillars for SUMOBLUE
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from SUMOBLUE, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SUMOBLUE: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sumoblue.ie to view the most current version of its content and see directly what this company is about and what it offers.