Information Density: SUMOBLUE – Signal Evidence & AI Readability

[H1] The Google Ads agency retailers call when the spend is up but the profit isn't.

Sumoblue is a Dublin-based ecommerce growth partner specialising in Google Ads, Shopping, Performance Max, and Merchant Center. We start with a diagnostic — not a pitch — and forecast the revenue your account can realistically deliver before you commit to working with us.

Book a Diagnostic Review

See how we forecast revenue

Google Partner and Shopify Partner since 2017. Winner, Digital Media Awards — Retail & Consumer Goods. Trusted by Irish, UK, and U.S. retailers selling physical products at scale.

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[H2] Retailers whotrust us

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[H2] We diagnose accounts before we propose to manage them.

Most retail Google Ads accounts are leaking revenue quietly — through feed issues, Performance Max black boxes, broken tracking, or branded spend dressed up as incremental growth. We find those problems first, in writing, with recoverable spend estimated and the fix mapped out.
If the diagnostic shows we can help, we forecast 12 months of

revenue across three scenarios before either of us commits. If it doesn’t, you keep the diagnostic and we part on good terms. Either way, you leave knowing more about your account than you did when you arrived.
We charge flat fees. We don’t earn a percentage when budgets go up. The retailers we work with are the ones who noticed.

[H2] Where we focus. And where we don't.

A Google-specialist agency for retailers selling physical products. Three areas of work — all built around margin and signal quality.

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[H2] Google Ads, Shopping & Performance Max

Account structures rebuilt around margin and intent — not match-type theatre. We separate brand defence from non-brand acquisition honestly, so reported ROAS reflects real incremental contribution. Performance Max done with the controls most accounts aren’t using: asset group structure, brand exclusions, search themes, and the reporting workarounds needed to actually see inside it.

[H2] Merchant Center & Feed Engineering

Where most retail growth is silently lost. We work feed quality, GTIN coverage, custom labels, supplemental feeds, disapproval recovery, and product-level diagnostics as a discipline. Six- and seven-figure issues hide in feeds that look “fine” — finding them is most of the job.

[H2] GA4, Tracking & Revenue Forecasting

Optimising on broken data is just expensive guessing. We audit GA4, enhanced conversions, consent mode, and server-side tracking before touching a bid. Then we model 12 months of forecasted revenue by channel and season — so you have numbers you can defend to a board, not promises you can’t.

[H2] The work, and what it changed.

Retail and D2C engagements where the diagnostic found something the previous setup missed — and the forecast held.

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See the case studies

[H2] WHAT OUR PARTNERS SAY

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[H5] Ronan McDermott

[H6] Online Operations Manager
ElectroCity (Euronics)

Stephen and team are easy to work with, always readily available to assist, and proactive in their approach, which is vital for a rapidly expanding online business such as ours

[H5] Catherine O'Toole

[H6] Head of Marketing
Very

I highly recommend SUMOBLUE. They are an expert team with a great passion for digital.

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[H5] Dee Kehoe

[H6] Head of Marketing
Expert Ireland

Knowledge and professionalism is second to none and he has been a huge addition to our online business. We have seen fantastic growth since our work with him started and look forward to seeing this continue. I would highly recommend Stephen and the Sumoblue team

[H2] Start with the diagnostic. Decide afterwards.

We’re taking on a limited number of new retail clients in 2026. The first step is always the same: a paid diagnostic of your Google Ads, Merchant Center, GA4, and feed. You leave with a written report and recoverable spend estimates, whether you go on to work with us or not.

Book a Diagnostic Review

Speak directly with the person who’ll run the diagnostic. No account managers, no sales reps.

[H1] Read our cases

[H2] Selected cases

[H2] 169%

Increase in ROAS Across a 3-Year Strategy

[H2] 187%

Increase in ROAS Through Strategic Scaling

[H2] 1,970%

Increase in ROAS from Loss to Profit

[H2] 989.37%

increase in ROAS (Q4 2023 vs. Q4 2022)

[H2] 668%

Average non branded
ROAS in Year 1

[H2] 663.50%

Average ROAS in Year 1

[H2] 106.8%

increase in ROAS comparing Year 2 to Year 1

[H2] 335.91%

Organic revenue increased comparing Year 2 to Year 1

[H2] 176.64%

Overall revenue increased comparing Year 2 to Year 1

[H2] 104.68%

higher revenue comparing year 2 to 1

[H2] 110.13%

higher revenue comparing year 2 to year 1

[H2] €7.42

average cost per lead

[H2] 375%

Higher ROAS comparing Q3 to Q2

[H1] Is Your Google Ads Strategy Profitable — or Wasting Budget?
Take this free 3-minute assessment to find your Google Ads Performance Score (0–100)
Start My Assessment
[H2] Free Assessment

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Posted by News Desk

[H2] ChatGPT Ads Are Coming. The Google Ads Agencies Who Do the Boring Work May Have the Advantage

May 14, 2026Uncategorized 0
There is a lot of noise around ChatGPT Ads right now. Some of it is justified. OpenAI has already introduced a beta self-serve Ads Manager, CPC bidding, CPM buying, pixel-based measurement and Conversions API. It has also said advertisers can create campaigns through partners or through the new beta Ads Manager. That matters. Because this […]
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Posted by News Desk

[H2] The Google Merchant Center Health Audit: Why Your Best Products Aren’t Showing (2026 Edition)

April 11, 2026Uncategorized 0
If you’re the Head of Marketing for a retail brand, and your best-selling or highest-margin products aren’t appearing in Google Shopping, I can tell you from experience: this is rarely a bidding issue. It’s almost always a Merchant Center health issue. In 2026, with Google Merchant Center Next reshaping how feeds, shipping signals, structured data […]
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Posted by News Desk

[H2] The 2026 Retail Revenue Forecasting Model

April 4, 2026Uncategorized 0
A Retail Director’s Guide to Predicting Google Ads ROI in a Volatile UK & Ireland Market In 2023–2024, Performance Max created what many retailers quietly called the Goldilocks era. Revenue rose.ROAS looked strong.Scaling felt easy. That window has closed. In 2026, AI bidding is no longer a competitive advantage — it’s the baseline. Today, the […]
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Posted by News Desk

[H2] Bronze, But Feeling Gold: A Night to Remember at DMA 2025

October 11, 2025Uncategorized 0
Last night, Friday, 10th October 2025, we attended the Digital Media Awards 2025 at the Radisson Blu Royal Hotel in Dublin. As CEO of Sumoblue, I was joined by my wife and COO, Stephanie Dever, and the Marketing Specialist & Dynamo for ElectroCity, Jayne Harding. A Reception, Dinner & Delight The evening began with a […]
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Posted by News Desk

[H2] A Night at the Mansion House with Shelbourne FC

September 27, 2025Uncategorized 0
Yesterday, Friday, 25th September, we had the chance to attend Shelbourne Football Club’s fundraiser at the Mansion House. It was one of those nights where you’re reminded that football is about more than just what happens on the pitch, it’s about community, connection, and the people who give their time and support to keep a […]
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C, Ardilaun Court
112-114 St Stephen's Green, Dublin 2, D02 TD28
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hello@sumoblue.ie
online support
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(01) 437 0894

[H5] Whether you’re a clicks and bricks store, or just want some additional local traffic, we can help you. Our experience spans across Australia and Ireland and we’ve had massive results in both regions.

Tell us about your project
We can help you with Google My Business, building local citations, local link building all while applying best practices and our own ‘SUMO secret-sauce’ from experience.
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We’ve helped dentists, gym owners, pet stores and flooring companies increase their trafffic and grow their business.
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[H5] Working with Stephen has been great and communication has been very easy, with regular updates and tips. I would highly recommend him.
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Neil CarrollOwner - Critter Control

[H5] Sumoblue Has Taken My Business To Next Level And I Can Not Thank Stephen Enough! An Absoloute Gent To Deal With.
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Sean ByrneOwner - 5th Avenue Floor Store

[H5] I can’t speak highly enough of this company. They changed our outlook to online and transform our business within a few months. Highly recommend these boys. Hamptons Floor Store
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Joey PrendergastHamptons Floor Store

[H5] Keyword Research
With advances in voice search, we know that they way customers find you is changing. Our strategies encompass this.

[H5] Google Maps Optimisation
We've been working on Google Maps for over 9 years. We know how to get the best out of your Google My Business listing for maximum results.