Surfer
(https://surferseo.com) 📸 Data Snapshot: July 5, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is well-established through robust structured data. The schema_json identifies the Organization Surfer Sp. z o.o. and names founders Lucjan Suski, Michał Suski, and Tomasz Niezgoda with corresponding LinkedIn URLs. There is no expert gap, as named contributors like Kristavja Caci are linked to their professional roles and provided with individual authorship credit.
The disconnect between marketing claims and demonstrated performance is nearly non-existent. Claims of being a game-changer are immediately substantiated by specific case studies, such as Hostinger reaching 1M plus weekly clicks and a SaaS cloud provider recovering from core updates. The site provides 10 plus named, measurable success stories.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://surferseo.com/#organization",
"name": "Surfer",
"legalName": "Surfer Sp. z o.o.",
"url": "https://surferseo.com",
"logo": {
"@type": "ImageObject",
"url": "https://marketing-assets.surferseo.art/wf-cdn/62666115cfab458794bd512f/65df5d7e56cf9a3414790226_Logo%20-%20Surfer.png",
"width": 512,
"height": 512
},
"description": "Surfer is the AI visibility optimization platform that helps brands get found in Google, ChatGPT, Perplexity, Gemini, and beyond combining content optimization, AI search tracking, and topical authority into one workflow.",
"foundingDate": "2017",
"founder": [
{
"@type": "Person",
"name": "Lucjan Suski",
"url": "https://www.linkedin.com/in/lucjan-suski-15366197/",
"jobTitle": "Co-Founder & CEO"
},
{
"@type": "Person",
"name": "Michał Suski",
"url": "https://www.linkedin.com/in/michal-suski/",
"jobTitle": "Co-Founder & Head of Innovation"
},
{
"@type": "Person",
"name": "Tomasz Niezgoda",
"url": "https://www.linkedin.com/in/niezgoda-tomasz/",
"jobTitle": "Co-Founder & CMO"
}
],
"member": {
"@type": "OrganizationRole",
"member": {
"@type": "Person",
"name": "Lucjan Suski",
"url": "https://www.linkedin.com/in/lucjan-suski-15366197/",
"jobTitle": "Chief Executive Officer"
},
"roleName": "CEO"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Plac Solny 14/3",
"addressLocality": "Wrocław",
"addressRegion": "Dolnośląskie",
"postalCode": "50-062",
"addressCountry": "PL"
},
"sameAs": {
"0": "https://x.com/surfer_seo",
"1": "https://www.linkedin.com/company/surfer",
"2": "https://www.youtube.com/@SurferSEO",
"3": "https://www.facebook.com/surferseo/",
"4": "https://www.g2.com/products/surfer-surfer/reviews",
"_items_truncated": true
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://surferseo.com/enterprise/",
"availableLanguage": [
"[DEPTH_TRUNCATED]"
]
},
{
"@type": "ContactPoint",
"contactType": "customer support",
"url": "https://docs.surferseo.com/en",
"availableLanguage": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://surferseo.com/#website",
"name": "Surfer",
"url": "https://surferseo.com",
"publisher": {
"@id": "https://surferseo.com/#organization"
}
},
{
"@type": "SoftwareApplication",
"@id": "https://surferseo.com/#product",
"name": "Surfer",
"url": "https://surferseo.com",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"description": "Surfer is the AI visibility optimization platform that gives you one workflow to boost visibility in Google, ChatGPT, and beyond. From keyword research and content creation to optimization and AI search tracking, Surfer brings everything together in one platform.",
"abstract": "Boost visibility in Google, ChatGPT, and beyond.",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"url": "https://app.surferseo.com/register"
},
"featureList": {
"0": "Surfer AI Tracker for ranking in both traditional search and AI-generated answers",
"1": "AI visibility monitoring across ChatGPT, Perplexity, Google AI Overview, Google AI Mode, and Gemini",
"2": "Content Editor with real-time SEO guidelines and Content Score",
"3": "Surfer AI for generating ready-to-rank articles in minutes",
"4": "AI Tracker to monitor brand visibility in ChatGPT, Perplexity, Gemini, and Google AI",
"_items_truncated": true
},
"audience": {
"@type": "BusinessAudience",
"audienceType": "SEO specialists, AI visibility teams, content managers, marketing agencies, in-house teams, and businesses optimizing content for search engines and AI"
},
"review": {
"0": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "Surfer has righteously earned its place in our content team's tool arsenal. We use it daily and can wholeheartedly recommend trying it.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "Surfer has quickly become essential in our SEO workflow at ClickUp. The search console integration with Content Planner has helped us automate crucial steps in our optimization process. With an unmatched NLP engine and easy-to-use content editor, Surfer is a key addition to any SEO team's toolbox.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "Surfer's analysis told me to delete 22,000 words of content. 2 days after doing precisely what Surfer told me to do, I moved straight into the number 1 position.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "Surfer provides quick, data-driven advice. I've seen ranking gains in many different niches by applying its suggestions. Even beginner SEOs can understand and apply its suggestions effectively.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "We love Surfer so much that if we had to choose one SEO tool to live with forever, it would be Surfer.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"bestRating": "5",
"ratingCount": "540",
"reviewCount": "540"
},
"provider": {
"@id": "https://surferseo.com/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://surferseo.com/#webpage",
"url": "https://surferseo.com",
"name": "Surfer | AI Visibility Platform for maximum organic growth",
"description": "Track and improve your brand's visibility across Google and AI search engines like ChatGPT, Gemini, and Perplexity. Surfer is built for marketing & SEO teams ready for the AI era.",
"isPartOf": {
"@id": "https://surferseo.com/#website"
},
"about": {
"@id": "https://surferseo.com/#product"
},
"provider": {
"@id": "https://surferseo.com/#organization"
},
"inLanguage": "en-US",
"mainEntity": {
"@type": "WebContent",
"name": "Boost visibility in Google, ChatGPT, and beyond",
"text": "Search has changed. People turn to Google, ChatGPT, and other AI chats to find answers. Surfer gives you one workflow to make sure your content is visible in all of them.",
"audience": {
"@type": "Audience",
"audienceType": "SEO professionals, AEO teams, content marketers, and business teams"
}
},
"hasPart": [
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#optimize",
"name": "Simple workflow. Maximum visibility in Google and AI Chats.",
"description": "Surfer identifies content gaps, adds the missing context, and fine-tunes your content around the entities and topics that matter to Google and AI assistants like ChatGPT.",
"hasPart": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
},
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#toolkit",
"name": "Surfer's on-page optimization suite",
"description": "Surfer's on-page optimization suite saves you time, resources and money without compromising on results.",
"hasPart": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
},
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#surfer-ai",
"name": "Generate ready to rank article in minutes",
"description": "Surfer AI doesn't just generate articles, it generates traffic. Streamline your content creation process with Surfer AI and let it do the researching, writing, and optimizing for you."
},
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#social-proof",
"name": "Trusted by 150,000+ Content Creators, SEOs, Agencies, and Teams",
"description": "150,000+ customers from 159+ countries trust Surfer every day — including well-known brands such as Bolt, FedEx, ClickUp, Shopify, FreshBooks, DHL, Indeed, L'Oreal, Mailchimp, Allianz, ByteDance, Deel, and Zapier."
},
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#integrations",
"name": "Google Docs? WordPress? ChatGPT? No problem.",
"description": "Powerful integrations make collaboration easy. Surfer helps teams and agencies get more done.",
"hasPart": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
}
}
],
"potentialAction": [
{
"@type": "RegisterAction",
"name": "Get started now",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]",
"actionPlatform": "[DEPTH_TRUNCATED]"
},
"description": "Create a Surfer account and start optimizing your content for Google and AI search."
},
{
"@type": "CommunicateAction",
"name": "Contact Sales",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]",
"actionPlatform": "[DEPTH_TRUNCATED]"
},
"description": "Talk to the Surfer team about enterprise plans and custom solutions."
}
]
}
],
"_truncated": true,
"_original_size": 12399
}
/category/case-studies/ — no schema detected (entity gap)
/blog/ — no schema detected (entity gap)
/enterprise/ — no schema detected (entity gap)
/updates/ — no schema detected (entity gap)
/blog/why-use-surfer/
[
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://surferseo.com/blog/why-use-surfer/"
},
"headline": "Why Surfer Should Be in Your SEO Toolkit in 2025",
"description": "Achieve SEO success with Surfer—optimize smarter, rank higher, and see real growth.",
"image": "https://marketing-assets.surferseo.art/wf-cdn/62666115cfab453aacbd513c/6762ea2db19116c9920b21a3_1200x675_article_cover-1.avif",
"author": {
"@type": "Person",
"name": "Kristavja Caci",
"url": "https://surferseo.com/author/kristavja",
"image": {
"@type": "ImageObject",
"url": "https://marketing-assets.surferseo.art/wf-cdn/62666115cfab453aacbd513c/675b61bf2a8c2ef3e3ecbb56_Untitled%20design%20(1).avif",
"caption": "Kristavja Caci"
}
},
"publisher": {
"@type": "Organization",
"name": "Surfer",
"logo": {
"@type": "ImageObject",
"url": "https://assets.surferseo.art/webflow-scripts/favicon/schema-logo.png"
}
},
"datePublished": "2025-05-19T13:05:27.404Z",
"dateModified": "2025-05-19T13:03:46.840Z",
"inLanguage": "en-US"
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Surfer",
"item": "https://surferseo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "blog",
"item": "https://surferseo.com/blog/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Why Surfer Should Be in Your SEO Toolkit in 2025"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
194Review mentions (all pages)
24External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 63 | 4 |
| /category/case-studies/ | 19 | 4 |
| /blog/ | 24 | 4 |
| /enterprise/ | 37 | 4 |
| /updates/ | 27 | 4 |
| /blog/why-use-surfer/ | 24 | 4 |
Explore the other reputation pillars for Surfer
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Surfer, captured on July 5, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Surfer: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://surferseo.com to view the most current version of its content and see directly what this company is about and what it offers.