Surfer
(https://surferseo.com) 📸 Data Snapshot: July 5, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
18
Impact Weight: 20 / 100
90% Reputation
Trust theatre is minimal. While the site displays high review counts (2000 plus), they are backed by an aggregateRating of 4.8 from 540 verified reviews in the JSON-LD and outbound sameAs links to G2. Testimonials are not generic; they include full names, real company titles (e.g., Vaibhav, Marketing Lead at Lyzr AI), and specific outcomes like a 150 percent jump in organic clicks.
Proof density is high, with a ratio strongly favoring verifiable evidence. The homepage and Why use Surfer page contain over 15 specific proof points including percentage increases (740 percent growth in 90 days) and raw traffic numbers. This is bolstered by the Updates page, which demonstrates a high cadence of technical feature releases up to June 2026.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
194Review mentions (all pages)
24External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 63 | 4 |
| /category/case-studies/ | 19 | 4 |
| /blog/ | 24 | 4 |
| /enterprise/ | 37 | 4 |
| /updates/ | 27 | 4 |
| /blog/why-use-surfer/ | 24 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://surferseo.com/#organization",
"name": "Surfer",
"legalName": "Surfer Sp. z o.o.",
"url": "https://surferseo.com",
"logo": {
"@type": "ImageObject",
"url": "https://marketing-assets.surferseo.art/wf-cdn/62666115cfab458794bd512f/65df5d7e56cf9a3414790226_Logo%20-%20Surfer.png",
"width": 512,
"height": 512
},
"description": "Surfer is the AI visibility optimization platform that helps brands get found in Google, ChatGPT, Perplexity, Gemini, and beyond combining content optimization, AI search tracking, and topical authority into one workflow.",
"foundingDate": "2017",
"founder": [
{
"@type": "Person",
"name": "Lucjan Suski",
"url": "https://www.linkedin.com/in/lucjan-suski-15366197/",
"jobTitle": "Co-Founder & CEO"
},
{
"@type": "Person",
"name": "Michał Suski",
"url": "https://www.linkedin.com/in/michal-suski/",
"jobTitle": "Co-Founder & Head of Innovation"
},
{
"@type": "Person",
"name": "Tomasz Niezgoda",
"url": "https://www.linkedin.com/in/niezgoda-tomasz/",
"jobTitle": "Co-Founder & CMO"
}
],
"member": {
"@type": "OrganizationRole",
"member": {
"@type": "Person",
"name": "Lucjan Suski",
"url": "https://www.linkedin.com/in/lucjan-suski-15366197/",
"jobTitle": "Chief Executive Officer"
},
"roleName": "CEO"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Plac Solny 14/3",
"addressLocality": "Wrocław",
"addressRegion": "Dolnośląskie",
"postalCode": "50-062",
"addressCountry": "PL"
},
"sameAs": {
"0": "https://x.com/surfer_seo",
"1": "https://www.linkedin.com/company/surfer",
"2": "https://www.youtube.com/@SurferSEO",
"3": "https://www.facebook.com/surferseo/",
"4": "https://www.g2.com/products/surfer-surfer/reviews",
"_items_truncated": true
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "sales",
"url": "https://surferseo.com/enterprise/",
"availableLanguage": [
"[DEPTH_TRUNCATED]"
]
},
{
"@type": "ContactPoint",
"contactType": "customer support",
"url": "https://docs.surferseo.com/en",
"availableLanguage": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://surferseo.com/#website",
"name": "Surfer",
"url": "https://surferseo.com",
"publisher": {
"@id": "https://surferseo.com/#organization"
}
},
{
"@type": "SoftwareApplication",
"@id": "https://surferseo.com/#product",
"name": "Surfer",
"url": "https://surferseo.com",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web",
"description": "Surfer is the AI visibility optimization platform that gives you one workflow to boost visibility in Google, ChatGPT, and beyond. From keyword research and content creation to optimization and AI search tracking, Surfer brings everything together in one platform.",
"abstract": "Boost visibility in Google, ChatGPT, and beyond.",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"url": "https://app.surferseo.com/register"
},
"featureList": {
"0": "Surfer AI Tracker for ranking in both traditional search and AI-generated answers",
"1": "AI visibility monitoring across ChatGPT, Perplexity, Google AI Overview, Google AI Mode, and Gemini",
"2": "Content Editor with real-time SEO guidelines and Content Score",
"3": "Surfer AI for generating ready-to-rank articles in minutes",
"4": "AI Tracker to monitor brand visibility in ChatGPT, Perplexity, Gemini, and Google AI",
"_items_truncated": true
},
"audience": {
"@type": "BusinessAudience",
"audienceType": "SEO specialists, AI visibility teams, content managers, marketing agencies, in-house teams, and businesses optimizing content for search engines and AI"
},
"review": {
"0": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "Surfer has righteously earned its place in our content team's tool arsenal. We use it daily and can wholeheartedly recommend trying it.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "Surfer has quickly become essential in our SEO workflow at ClickUp. The search console integration with Content Planner has helped us automate crucial steps in our optimization process. With an unmatched NLP engine and easy-to-use content editor, Surfer is a key addition to any SEO team's toolbox.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "Surfer's analysis told me to delete 22,000 words of content. 2 days after doing precisely what Surfer told me to do, I moved straight into the number 1 position.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "Surfer provides quick, data-driven advice. I've seen ranking gains in many different niches by applying its suggestions. Even beginner SEOs can understand and apply its suggestions effectively.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Review",
"author": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]"
},
"reviewBody": "We love Surfer so much that if we had to choose one SEO tool to live with forever, it would be Surfer.",
"publisher": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"bestRating": "5",
"ratingCount": "540",
"reviewCount": "540"
},
"provider": {
"@id": "https://surferseo.com/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://surferseo.com/#webpage",
"url": "https://surferseo.com",
"name": "Surfer | AI Visibility Platform for maximum organic growth",
"description": "Track and improve your brand's visibility across Google and AI search engines like ChatGPT, Gemini, and Perplexity. Surfer is built for marketing & SEO teams ready for the AI era.",
"isPartOf": {
"@id": "https://surferseo.com/#website"
},
"about": {
"@id": "https://surferseo.com/#product"
},
"provider": {
"@id": "https://surferseo.com/#organization"
},
"inLanguage": "en-US",
"mainEntity": {
"@type": "WebContent",
"name": "Boost visibility in Google, ChatGPT, and beyond",
"text": "Search has changed. People turn to Google, ChatGPT, and other AI chats to find answers. Surfer gives you one workflow to make sure your content is visible in all of them.",
"audience": {
"@type": "Audience",
"audienceType": "SEO professionals, AEO teams, content marketers, and business teams"
}
},
"hasPart": [
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#optimize",
"name": "Simple workflow. Maximum visibility in Google and AI Chats.",
"description": "Surfer identifies content gaps, adds the missing context, and fine-tunes your content around the entities and topics that matter to Google and AI assistants like ChatGPT.",
"hasPart": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
},
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#toolkit",
"name": "Surfer's on-page optimization suite",
"description": "Surfer's on-page optimization suite saves you time, resources and money without compromising on results.",
"hasPart": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
},
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#surfer-ai",
"name": "Generate ready to rank article in minutes",
"description": "Surfer AI doesn't just generate articles, it generates traffic. Streamline your content creation process with Surfer AI and let it do the researching, writing, and optimizing for you."
},
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#social-proof",
"name": "Trusted by 150,000+ Content Creators, SEOs, Agencies, and Teams",
"description": "150,000+ customers from 159+ countries trust Surfer every day — including well-known brands such as Bolt, FedEx, ClickUp, Shopify, FreshBooks, DHL, Indeed, L'Oreal, Mailchimp, Allianz, ByteDance, Deel, and Zapier."
},
{
"@type": "WebPageElement",
"@id": "https://surferseo.com/#integrations",
"name": "Google Docs? WordPress? ChatGPT? No problem.",
"description": "Powerful integrations make collaboration easy. Surfer helps teams and agencies get more done.",
"hasPart": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
}
}
],
"potentialAction": [
{
"@type": "RegisterAction",
"name": "Get started now",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]",
"actionPlatform": "[DEPTH_TRUNCATED]"
},
"description": "Create a Surfer account and start optimizing your content for Google and AI search."
},
{
"@type": "CommunicateAction",
"name": "Contact Sales",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]",
"actionPlatform": "[DEPTH_TRUNCATED]"
},
"description": "Talk to the Surfer team about enterprise plans and custom solutions."
}
]
}
],
"_truncated": true,
"_original_size": 12399
}
/category/case-studies/ — no schema detected (entity gap)
/blog/ — no schema detected (entity gap)
/enterprise/ — no schema detected (entity gap)
/updates/ — no schema detected (entity gap)
/blog/why-use-surfer/
[
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://surferseo.com/blog/why-use-surfer/"
},
"headline": "Why Surfer Should Be in Your SEO Toolkit in 2025",
"description": "Achieve SEO success with Surfer—optimize smarter, rank higher, and see real growth.",
"image": "https://marketing-assets.surferseo.art/wf-cdn/62666115cfab453aacbd513c/6762ea2db19116c9920b21a3_1200x675_article_cover-1.avif",
"author": {
"@type": "Person",
"name": "Kristavja Caci",
"url": "https://surferseo.com/author/kristavja",
"image": {
"@type": "ImageObject",
"url": "https://marketing-assets.surferseo.art/wf-cdn/62666115cfab453aacbd513c/675b61bf2a8c2ef3e3ecbb56_Untitled%20design%20(1).avif",
"caption": "Kristavja Caci"
}
},
"publisher": {
"@type": "Organization",
"name": "Surfer",
"logo": {
"@type": "ImageObject",
"url": "https://assets.surferseo.art/webflow-scripts/favicon/schema-logo.png"
}
},
"datePublished": "2025-05-19T13:05:27.404Z",
"dateModified": "2025-05-19T13:03:46.840Z",
"inLanguage": "en-US"
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Surfer",
"item": "https://surferseo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "blog",
"item": "https://surferseo.com/blog/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Why Surfer Should Be in Your SEO Toolkit in 2025"
}
]
}
]
Explore the other reputation pillars for Surfer
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Surfer, captured on July 5, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Surfer: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://surferseo.com to view the most current version of its content and see directly what this company is about and what it offers.