Taboola
(https://www.taboola.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority signals are exceptionally strong. The schema_json is extensive, containing sameAs links to Wikipedia, LinkedIn, and major media coverage (Axios, The Drum). While the Management Team page crawl was insufficient, the underlying Organization schema and verified digital footprint on the Open Web bridge any potential identity gaps.
There is no disconnect between claims and demonstrated results. Taboola claims to reach 600M daily active users and achieve conversions at scale, which is supported by 5+ detailed success stories on the homepage alone. The performance claims are not vague promises but are tied to specific cost-reduction and conversion-increase percentages.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/",
"url": "https://www.taboola.com/",
"name": "Boost your Digital Performance with Taboola Advertising Platform",
"isPartOf": {
"@id": "https://www.taboola.com/#website"
},
"about": {
"@id": "https://www.taboola.com/#organization"
},
"datePublished": "2024-07-25T11:41:43+00:00",
"dateModified": "2026-05-18T07:02:27+00:00",
"description": "Reach 600M daily active users and achieve conversions at scale with the world's leading performance platform.",
"breadcrumb": {
"@id": "https://www.taboola.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/#website",
"url": "https://www.taboola.com/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.taboola.com/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
/policies/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://policies.taboola.com/privacy-policy/",
"url": "https://policies.taboola.com/privacy-policy/",
"name": "Privacy Policy - Taboola Policies",
"isPartOf": {
"@id": "https://policies.taboola.com/#website"
},
"datePublished": "2025-07-03T10:35:08+00:00",
"dateModified": "2026-04-21T15:35:15+00:00",
"breadcrumb": {
"@id": "https://policies.taboola.com/privacy-policy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://policies.taboola.com/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://policies.taboola.com/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://policies.taboola.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://policies.taboola.com/#website",
"url": "https://policies.taboola.com/",
"name": "Taboola Policies",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://policies.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/advertise/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/advertise/",
"url": "https://www.taboola.com/advertise/",
"name": "Realize: The Performance Advertising Platform by Taboola | Taboola.com",
"isPartOf": {
"@id": "https://www.taboola.com/#website"
},
"datePublished": "2025-02-26T07:55:15+00:00",
"dateModified": "2026-05-14T11:39:02+00:00",
"description": "Unlock measurable outcomes with Realize:—Taboola’s AI-driven performance platform designed to scale beyond search and social. Try Realize today.",
"breadcrumb": {
"@id": "https://www.taboola.com/advertise/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/advertise/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/advertise/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.taboola.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Advertiser"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/#website",
"url": "https://www.taboola.com/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.taboola.com/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/contact/",
"url": "https://www.taboola.com/contact/",
"name": "Contact | Taboola.com",
"isPartOf": {
"@id": "https://www.taboola.com/#website"
},
"datePublished": "2025-10-19T12:51:04+00:00",
"dateModified": "2026-02-04T10:38:13+00:00",
"breadcrumb": {
"@id": "https://www.taboola.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.taboola.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/#website",
"url": "https://www.taboola.com/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.taboola.com/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
/management/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/management/",
"url": "https://www.taboola.com/management/",
"name": "Management | Taboola.com",
"isPartOf": {
"@id": "https://www.taboola.com/#website"
},
"datePublished": "2025-11-06T11:27:51+00:00",
"dateModified": "2026-02-22T20:05:27+00:00",
"breadcrumb": {
"@id": "https://www.taboola.com/management/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/management/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/management/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.taboola.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Management"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/#website",
"url": "https://www.taboola.com/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.taboola.com/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
/es/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/es/",
"url": "https://www.taboola.com/es/",
"name": "Boost your Digital Marketing with Taboola Advertising Platform",
"isPartOf": {
"@id": "https://www.taboola.com/es/#website"
},
"about": {
"@id": "https://www.taboola.com/es/#organization"
},
"datePublished": "2024-11-27T09:04:36+00:00",
"dateModified": "2026-05-17T14:44:51+00:00",
"description": "Reach 600M Daily Active Users and Achieve Conversions at Scale with the World's Leading Native Advertising Platform",
"breadcrumb": {
"@id": "https://www.taboola.com/es/#breadcrumb"
},
"inLanguage": "es-ES",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/es/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/es/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/es/#website",
"url": "https://www.taboola.com/es/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/es/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/es/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es-ES"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/es/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/es/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es-ES",
"@id": "https://www.taboola.com/es/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/es/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
25Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /policies/privacy-policy/ | 8 | 0 |
| /advertise/ | 3 | 1 |
| /contact/ | 3 | 1 |
| /management/ | 5 | 1 |
| /es/ | 3 | 1 |
Explore the other reputation pillars for Taboola
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Taboola, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Taboola: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.taboola.com to view the most current version of its content and see directly what this company is about and what it offers.