Taboola
(https://www.taboola.com) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
The trust_theatre_flag is present on the Privacy page, but it is backed by verifiable regulatory certifications including IAB Europe Transparency and Consent Framework (vendor 42), DAA, and NAI member badges. Unlike many agencies that display client logos without metrics, Taboola provides named client case studies (Bosch, Hyundai, eToro) with specific percentage-based outcomes.
Proof density is high. Across the 6 pages, the site provides at least 12 distinct data points (ROAS, CTR, CVR, CPA) associated with named global brands. Vague assertions like proven track record are minimized in favor of verifiable stats like 17 years of unique publisher data.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
25Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /policies/privacy-policy/ | 8 | 0 |
| /advertise/ | 3 | 1 |
| /contact/ | 3 | 1 |
| /management/ | 5 | 1 |
| /es/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/",
"url": "https://www.taboola.com/",
"name": "Boost your Digital Performance with Taboola Advertising Platform",
"isPartOf": {
"@id": "https://www.taboola.com/#website"
},
"about": {
"@id": "https://www.taboola.com/#organization"
},
"datePublished": "2024-07-25T11:41:43+00:00",
"dateModified": "2026-05-18T07:02:27+00:00",
"description": "Reach 600M daily active users and achieve conversions at scale with the world's leading performance platform.",
"breadcrumb": {
"@id": "https://www.taboola.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/#website",
"url": "https://www.taboola.com/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.taboola.com/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
/policies/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://policies.taboola.com/privacy-policy/",
"url": "https://policies.taboola.com/privacy-policy/",
"name": "Privacy Policy - Taboola Policies",
"isPartOf": {
"@id": "https://policies.taboola.com/#website"
},
"datePublished": "2025-07-03T10:35:08+00:00",
"dateModified": "2026-04-21T15:35:15+00:00",
"breadcrumb": {
"@id": "https://policies.taboola.com/privacy-policy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://policies.taboola.com/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://policies.taboola.com/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://policies.taboola.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://policies.taboola.com/#website",
"url": "https://policies.taboola.com/",
"name": "Taboola Policies",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://policies.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/advertise/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/advertise/",
"url": "https://www.taboola.com/advertise/",
"name": "Realize: The Performance Advertising Platform by Taboola | Taboola.com",
"isPartOf": {
"@id": "https://www.taboola.com/#website"
},
"datePublished": "2025-02-26T07:55:15+00:00",
"dateModified": "2026-05-14T11:39:02+00:00",
"description": "Unlock measurable outcomes with Realize:—Taboola’s AI-driven performance platform designed to scale beyond search and social. Try Realize today.",
"breadcrumb": {
"@id": "https://www.taboola.com/advertise/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/advertise/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/advertise/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.taboola.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Advertiser"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/#website",
"url": "https://www.taboola.com/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.taboola.com/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/contact/",
"url": "https://www.taboola.com/contact/",
"name": "Contact | Taboola.com",
"isPartOf": {
"@id": "https://www.taboola.com/#website"
},
"datePublished": "2025-10-19T12:51:04+00:00",
"dateModified": "2026-02-04T10:38:13+00:00",
"breadcrumb": {
"@id": "https://www.taboola.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.taboola.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/#website",
"url": "https://www.taboola.com/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.taboola.com/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
/management/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/management/",
"url": "https://www.taboola.com/management/",
"name": "Management | Taboola.com",
"isPartOf": {
"@id": "https://www.taboola.com/#website"
},
"datePublished": "2025-11-06T11:27:51+00:00",
"dateModified": "2026-02-22T20:05:27+00:00",
"breadcrumb": {
"@id": "https://www.taboola.com/management/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/management/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/management/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.taboola.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Management"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/#website",
"url": "https://www.taboola.com/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.taboola.com/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
/es/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.taboola.com/es/",
"url": "https://www.taboola.com/es/",
"name": "Boost your Digital Marketing with Taboola Advertising Platform",
"isPartOf": {
"@id": "https://www.taboola.com/es/#website"
},
"about": {
"@id": "https://www.taboola.com/es/#organization"
},
"datePublished": "2024-11-27T09:04:36+00:00",
"dateModified": "2026-05-17T14:44:51+00:00",
"description": "Reach 600M Daily Active Users and Achieve Conversions at Scale with the World's Leading Native Advertising Platform",
"breadcrumb": {
"@id": "https://www.taboola.com/es/#breadcrumb"
},
"inLanguage": "es-ES",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.taboola.com/es/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.taboola.com/es/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.taboola.com/es/#website",
"url": "https://www.taboola.com/es/",
"name": "Taboola.com",
"description": "Performance advertising at scale on the Open Web, AI bidding and optimization, predictive audiences, generative AI creative, display, vertical, carousel, and motion ads formats.",
"publisher": {
"@id": "https://www.taboola.com/es/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.taboola.com/es/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "es-ES"
},
{
"@type": "Organization",
"@id": "https://www.taboola.com/es/#organization",
"name": "Taboola",
"url": "https://www.taboola.com/es/",
"logo": {
"@type": "ImageObject",
"inLanguage": "es-ES",
"@id": "https://www.taboola.com/es/#/schema/logo/image/",
"url": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"contentUrl": "https://www.taboola.com/wp-content/uploads-neo/2024/07/Taboola.png",
"width": 696,
"height": 696,
"caption": "Taboola"
},
"image": {
"@id": "https://www.taboola.com/es/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Taboola/",
"http://www.linkedin.com/company/taboola",
"https://www.instagram.com/taboola/",
"https://www.xing.com/pages/taboola",
"https://www.glassdoor.com/Overview/Working-at-Taboola-EI_IE386708.11,18.htm",
"https://www.kununu.com/de/taboola-europe-limited4",
"https://www.wikidata.org/wiki/Q18154756",
"https://en.wikipedia.org/wiki/Taboola",
"https://de.wikipedia.org/wiki/Taboola",
"https://es.wikipedia.org/wiki/Taboola",
"https://fr.wikipedia.org/wiki/Taboola",
"https://pt.wikipedia.org/wiki/Taboola",
"https://it.wikipedia.org/wiki/Taboola",
"https://he.wikipedia.org/wiki/טבולה.קום",
"https://omr.com/de/reviews/product/taboola",
"https://www.thedrum.com/profile/taboola",
"https://www.axios.com/2023/02/14/exclusive-time-will-launch-a-new-commerce-site-powered-by-taboola",
"https://www.mediaweek.com.au/renault-australia-drives-clicks-and-conversions-with-taboola/",
"https://elpais.com/economia/2023-01-16/prisa-media-y-taboola-cierran-un-acuerdo-para-la-gestion-en-exclusiva-de-la-publicidad-nativa.html",
"https://www.adzine.de/2022/11/yahoo-schnappt-sich-25-prozent-von-taboola-fuer-exklusive-native-advertising-partnerschaft/"
]
}
]
}
Explore the other reputation pillars for Taboola
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Taboola, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Taboola: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.taboola.com to view the most current version of its content and see directly what this company is about and what it offers.