The Generation AB
(https://thegeneration.se) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is well-established through a named and photographed team of over 20 specialists, including VD Robert Marmfors and CTO Martin Werner. A minor authority gap exists in the structured data; while Organization schema is robust with sameAs links to social profiles, there is an absence of individual Person schema or sameAs links for the individual experts cited, which would further solidify their digital footprint.
There is no significant disconnect between marketing tone and demonstrated results. The site showcases named clients like Åbro and Laddboxkillarna with specific campaign images and case study links. The claim of ‘70% faster websites’ via G-Theme is a bold performance claim, but it is presented as a technical feature of their proprietary framework rather than a vague marketing promise.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/",
"url": "https://thegeneration.se/",
"name": "Webbyrå Stockholm - The Generation 2026",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"about": {
"@id": "https://thegeneration.se/#organization"
},
"primaryImageOfPage": {
"@id": "https://thegeneration.se/#primaryimage"
},
"image": {
"@id": "https://thegeneration.se/#primaryimage"
},
"thumbnailUrl": "https://thegeneration.se/wp-content/uploads/2023/10/thegeneration-221.jpg",
"datePublished": "2018-10-30T13:31:23+00:00",
"dateModified": "2026-04-28T13:52:18+00:00",
"description": "Webbyrå Stockholm med snabba offerter, 500+ referenser och över 11 år i branschen. Vi skapar webbplatser med kreativ design, modern teknik & senior projektledning.",
"breadcrumb": {
"@id": "https://thegeneration.se/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#primaryimage",
"url": "https://thegeneration.se/wp-content/uploads/2023/10/thegeneration-221.jpg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/10/thegeneration-221.jpg",
"width": 1601,
"height": 1068
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/digital-design/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/digital-design/",
"url": "https://thegeneration.se/digital-design/",
"name": "Digital design - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-05-25T13:35:08+00:00",
"dateModified": "2024-05-14T11:22:30+00:00",
"description": "Webbdesign, digital design, systemdesign & grafiska profiler. Dags för en ny eller uppdaterad logotyp? Vi har rätt kompetens! Se exempel »",
"breadcrumb": {
"@id": "https://thegeneration.se/digital-design/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/digital-design/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/digital-design/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Digital design"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/om-generation/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/om-generation/",
"url": "https://thegeneration.se/om-generation/",
"name": "Om Generation - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-05-26T11:17:34+00:00",
"dateModified": "2025-10-31T07:33:23+00:00",
"description": "Vår historia, kontoren samt anledningen till att vi ska bli Sveriges bästa webbyrå inom publiceringssystemet WordPress.",
"breadcrumb": {
"@id": "https://thegeneration.se/om-generation/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/om-generation/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/om-generation/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Om Generation"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/webbproduktion/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/webbproduktion/",
"url": "https://thegeneration.se/webbproduktion/",
"name": "Wordpress webbyrå - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-05-23T07:02:20+00:00",
"dateModified": "2026-02-16T14:48:20+00:00",
"description": "Webbyrå som levererar wordpress webbplatser i toppklass till över 500 företag. Vi är med i hela processen från behovsanalys till design och utveckling.",
"breadcrumb": {
"@id": "https://thegeneration.se/webbproduktion/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/webbproduktion/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/webbproduktion/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Webbplatser i WordPress"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/kontakt/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/kontakt/",
"url": "https://thegeneration.se/kontakt/",
"name": "Kontakt - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-05-29T14:02:30+00:00",
"dateModified": "2023-11-17T12:55:52+00:00",
"description": "Kontaktuppgifter till hela vårt team av utvecklare, designers och projektledare med fokus på WordPress. Läs mer här »",
"breadcrumb": {
"@id": "https://thegeneration.se/kontakt/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/kontakt/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/kontakt/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kontakt"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/forfragan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/forfragan/",
"url": "https://thegeneration.se/forfragan/",
"name": "Förfrågan - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-06-01T14:47:47+00:00",
"dateModified": "2025-12-12T08:56:11+00:00",
"description": "Skicka in dina önskemål kring en ny webbplats så återkommer vi med ett komplett lösningsförslag inom kort.",
"breadcrumb": {
"@id": "https://thegeneration.se/forfragan/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/forfragan/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/forfragan/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Förfrågan"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
52Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 42 | 1 |
| /digital-design/ | 2 | 1 |
| /om-generation/ | 2 | 1 |
| /webbproduktion/ | 2 | 1 |
| /kontakt/ | 2 | 2 |
| /forfragan/ | 2 | 1 |
Explore the other reputation pillars for The Generation AB
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Generation AB, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Generation AB: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://thegeneration.se to view the most current version of its content and see directly what this company is about and what it offers.