The Generation AB
(https://thegeneration.se) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
15
Impact Weight: 20 / 100
75% Reputation
Trust theatre is minimal as the agency relies on verifiable third-party accolades including ‘DI Gasell 2019 & 2020’ and ‘Superföretag 2020’. However, the presence of 42 reviews with only 1 proof link on the homepage suggests some reviews are hosted internally without direct external verification paths. A bold claim of ‘100% deadline adherence’ is a high-risk assertion that lacks specific third-party validation.
Proof density is high, with a strong ratio of evidence to assertions. The site mentions ‘900+ web projects’ and ‘500+ references’, supported by a portfolio of named, high-profile Swedish brands. External validation via UC Gold credit rating and Bisnode awards provides a level of financial and operational proof rarely seen in the agency sector.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
52Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 42 | 1 |
| /digital-design/ | 2 | 1 |
| /om-generation/ | 2 | 1 |
| /webbproduktion/ | 2 | 1 |
| /kontakt/ | 2 | 2 |
| /forfragan/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/",
"url": "https://thegeneration.se/",
"name": "Webbyrå Stockholm - The Generation 2026",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"about": {
"@id": "https://thegeneration.se/#organization"
},
"primaryImageOfPage": {
"@id": "https://thegeneration.se/#primaryimage"
},
"image": {
"@id": "https://thegeneration.se/#primaryimage"
},
"thumbnailUrl": "https://thegeneration.se/wp-content/uploads/2023/10/thegeneration-221.jpg",
"datePublished": "2018-10-30T13:31:23+00:00",
"dateModified": "2026-04-28T13:52:18+00:00",
"description": "Webbyrå Stockholm med snabba offerter, 500+ referenser och över 11 år i branschen. Vi skapar webbplatser med kreativ design, modern teknik & senior projektledning.",
"breadcrumb": {
"@id": "https://thegeneration.se/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#primaryimage",
"url": "https://thegeneration.se/wp-content/uploads/2023/10/thegeneration-221.jpg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/10/thegeneration-221.jpg",
"width": 1601,
"height": 1068
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/digital-design/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/digital-design/",
"url": "https://thegeneration.se/digital-design/",
"name": "Digital design - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-05-25T13:35:08+00:00",
"dateModified": "2024-05-14T11:22:30+00:00",
"description": "Webbdesign, digital design, systemdesign & grafiska profiler. Dags för en ny eller uppdaterad logotyp? Vi har rätt kompetens! Se exempel »",
"breadcrumb": {
"@id": "https://thegeneration.se/digital-design/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/digital-design/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/digital-design/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Digital design"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/om-generation/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/om-generation/",
"url": "https://thegeneration.se/om-generation/",
"name": "Om Generation - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-05-26T11:17:34+00:00",
"dateModified": "2025-10-31T07:33:23+00:00",
"description": "Vår historia, kontoren samt anledningen till att vi ska bli Sveriges bästa webbyrå inom publiceringssystemet WordPress.",
"breadcrumb": {
"@id": "https://thegeneration.se/om-generation/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/om-generation/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/om-generation/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Om Generation"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/webbproduktion/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/webbproduktion/",
"url": "https://thegeneration.se/webbproduktion/",
"name": "Wordpress webbyrå - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-05-23T07:02:20+00:00",
"dateModified": "2026-02-16T14:48:20+00:00",
"description": "Webbyrå som levererar wordpress webbplatser i toppklass till över 500 företag. Vi är med i hela processen från behovsanalys till design och utveckling.",
"breadcrumb": {
"@id": "https://thegeneration.se/webbproduktion/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/webbproduktion/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/webbproduktion/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Webbplatser i WordPress"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/kontakt/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/kontakt/",
"url": "https://thegeneration.se/kontakt/",
"name": "Kontakt - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-05-29T14:02:30+00:00",
"dateModified": "2023-11-17T12:55:52+00:00",
"description": "Kontaktuppgifter till hela vårt team av utvecklare, designers och projektledare med fokus på WordPress. Läs mer här »",
"breadcrumb": {
"@id": "https://thegeneration.se/kontakt/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/kontakt/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/kontakt/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kontakt"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
/forfragan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://thegeneration.se/forfragan/",
"url": "https://thegeneration.se/forfragan/",
"name": "Förfrågan - The Generation",
"isPartOf": {
"@id": "https://thegeneration.se/#website"
},
"datePublished": "2023-06-01T14:47:47+00:00",
"dateModified": "2025-12-12T08:56:11+00:00",
"description": "Skicka in dina önskemål kring en ny webbplats så återkommer vi med ett komplett lösningsförslag inom kort.",
"breadcrumb": {
"@id": "https://thegeneration.se/forfragan/#breadcrumb"
},
"inLanguage": "sv-SE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://thegeneration.se/forfragan/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://thegeneration.se/forfragan/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Generation webbyrå Stockholm",
"item": "https://thegeneration.se/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Förfrågan"
}
]
},
{
"@type": "WebSite",
"@id": "https://thegeneration.se/#website",
"url": "https://thegeneration.se/",
"name": "The Generation webbyrå Stockholm",
"description": "Vi ska bli Sveriges bästa webbyrå!",
"publisher": {
"@id": "https://thegeneration.se/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://thegeneration.se/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "sv-SE"
},
{
"@type": "Organization",
"@id": "https://thegeneration.se/#organization",
"name": "The Generation AB",
"url": "https://thegeneration.se/",
"logo": {
"@type": "ImageObject",
"inLanguage": "sv-SE",
"@id": "https://thegeneration.se/#/schema/logo/image/",
"url": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"contentUrl": "https://thegeneration.se/wp-content/uploads/2023/08/logo-color.svg",
"caption": "The Generation AB"
},
"image": {
"@id": "https://thegeneration.se/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/thegenerationab",
"https://se.linkedin.com/company/the-generation-ab",
"https://www.instagram.com/thegeneration_ab/"
]
}
]
}
Explore the other reputation pillars for The Generation AB
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Generation AB, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Generation AB: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://thegeneration.se to view the most current version of its content and see directly what this company is about and what it offers.