Information Density: VWO – Signal Evidence & AI Readability

[H1]
Optimize digital experiences & maximize conversions
Your customer is evolving every day. Decode their evolving behaviors, fine-tune with robust A/B testing, and personalize experiences that hit home. Boost conversions across your websites and mobile apps through data-driven UI and server-side enhancements.

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[H2]
Thousands of businesses use VWO to analyze, optimize, and personalize their websites, apps, and features.

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[H2] Comprehensive Experimentation Platform
End-to-end optimization of entire digital user journeys to deliver exactly what your customers want.
My business needs:

Experiment
Test anything across your digital properties. Seamlessly integrate your customer data to run targeted experiments that align with your unique business goals.

Web Testing

Mobile App Testing

Feature Testing

Observe
Utilize qualitative customer analytics to understand evolving user behavior. Transform these insights into actionable, testable hypotheses.

Personalize
Build tailored experiences for specific user segments by using customer data from your data sources, applications, and analytics.

Want to understand how VWO can help you?
Book a Personalised Demo
Book a Personalised Demo

[H2]
Fueled by robust customer data platform
VWO's agile, event-driven architecture seamlessly blends with your websites, apps, and code bases, offering a holistic 360-degree view of your customer. Make instant decisions with real-time customer data at your fingertips. Get insights from unified data provided by VWO and other platforms you use to deliver delightful experiences.

Integrations

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Data API

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Offline Data

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[H2]
Powered by VWO’s cutting-edge tech
Experience lightning-fast optimization, driven by our dynamic CDN technology and the robust Google Cloud Platform (GCP). VWO is engineered to minimize payloads, improve latency, and compute only what's crucial for your campaigns. Ensure precise results with unrivaled speed, leveraging GCP's secure and scalable infrastructure.

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[H2]
What can VWO AI do for you?

Analyze

Suggest

Build

Summarize

Explore AI-Driven Optimization

[H3] Spot hidden friction instantly
VWO AI analyzes heatmaps and session recordings, to identify behavioral patterns and highlight issues like rage/dead clicks, errors, or drop-offs. Instead of digging through data, you get clear signals on what needs fixing.

[H3] Generate high-impact test ideas
Break through creative blocks. Just prompt the AI, and get ready-to-launch ideas instantly.

[H3] Build ready-to-launch campaigns with single prompts
Just tell VWO AI - Where, what, and for whom to optimize? Our AI will shortlist pages, create variations, set up targeting conditions, and configure suitable metrics for you.

[H3] Get proactive insights and next-step recommendations
Let AI analyze campaign performance and suggest next steps, so that you don’t just save time, but you even see what’s beyond your reach.

[H3] Just chat and get summaries, status updates, and suggestions
Get instant insights from your campaigns and behavioral data in one chat. Connect tools like GA4, Mixpanel, etc. Tag VWO’s built-in agents, assign tasks, and automate tedious tasks.

[H2] Build your optimization program across all teams
An impactful optimization program extends across teams and benefits the whole organization. Our platform is designed to empower all teams by solving problems specific to them.

Product Managers
[H3] Product Managers

Optimize to make sticky apps and features.
Test and rollout features progressively.
Measure the engagement, adoption, loyalty, and conversion of your product users.

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I really like that we can use VWO across every department. It's user-friendly, straightforward, and test results are easily comprehensible even for non-testing individuals.

Marc Sandifer
Senior Product Manager

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Engineers
[H3] Engineers

Ship features with confidence.
Reduce risk with the progressive deployment of features.
Use easy-to-configure SDKs.
Get an SDK for every stack & device.

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With VWO, we have executed and implemented numerous A/B tests that have helped improve overall CRO architecture across our website.

Phillip Roberts
Web Developer

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Growth Marketers
[H3] Growth Marketers

Create and optimize omnichannel experiences that are hyper-targeted to user personas.
Track CTR, AOV, and forms filled for your visitors.
Test and personalize without going to your developer.

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Using VWO, we are able to swiftly launch A/B tests, tackle data trends and customer problems. We merge VWO reports with our tools for complete insights into user behavior.

Molly Parker
Sr. Director, Site Content & Creative Operations

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UX & Analytics
[H3] UX & Analytics

Identify roadblocks in the buying journey.
Rectify bottlenecks by testing images, layouts, and placements.
Test to build low friction scroll experience.

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VWO helps us get real results with tangible insights for our clients. Flexibility to set up as many goals on the fly is incredibly valuable to get the most out of an experiment.

Brandon Gentry
Director, User Experience

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Book a Personalised Demo

[H2] Deliver experiences that your users love
VWO products empower you to create and rollout great digital experiences using a suite of products built for your entire optimization program for any application. Understand user behavior with qualitative insights. Validate your optimization hypothesis with testing. Know what works for a specific audience. Personalize it at the right place, right time. All using one platform.

[H3] Create wow experiences using your user data
Observe user behavior and events, and track key attributes to understand how your customer behavior is evolving. So that you can evolve your digital experiences as per your user’s expectations. You can also use this data to build effective hypotheses for testing. And to optimize any visitor data segment, whether from your application, third-party sources, or offline data.

[H4] User Attributes

[H4] User Events

[H4] Third Party Data

[H4] Offline Data

[H3] Optimize what matters to you
Optimize experiences on any device. Track and understand your user behavior on websites and mobile apps. Use this customer data to test and personalize UX, content, feature variables, server-side functionality, or any complex use case.

Any
Device
Stack
Metric
Device
Stack
Metric

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TV

Desktop

Mobile

OTT

Console

Frontend

Server-side

Feature

Standard Events

Custom Events

[H3] Pin down friction areas by observing user behavior
Take a closer look at digital user journeys and identify conversion roadblocks using heatmaps, session recordings, funnels, form analytics, and surveys.

Discover growth opportunities in your website and mobile app
Observe to generate informed ideas and hypotheses to test
See how visitors engage with your test campaigns

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[H3] Build experiences using high-performance script and SDKs
Start testing without breaking a sweat. We are easy to configure and get started.

[H4]
Web Script
VWO SmartCode powers your entire experimentation cycle singlehandedly. It also has the least impact on Total Blocking Time (TBT) on your website and offers the best performance in the industry.

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SmartCode

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Asynchronous SmartCode

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[H4]
SDK and APIs
VWO’s secure, lightweight SDKs in 8+ languages enable you to run complex back-end tests while ensuring that your visitors have a seamless experience across devices even when they are part of a test. You can also track their on-app behavior using our mobile insights SDK.

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Feature Testing

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Mobile App Testing

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Mobile App Insights

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[H3] Run unlimited optimization at scale
Optimize as much as you want, with no limit on variations, account users, metrics, session recordings, or integrations to your user data source.

[H4] Users

[H4] Concurrentcampaigns

[H4] Sessionrecordings

[H4] Integrations

[H4] Metrics

[H3] Test everything under one roof
Whether you have a website or mobile app, we provide SDK-based testing for all technologies. For non-techies, our powerful, no-code visual editor is all you need to get started with testing (without any engineering support).

[H4] Visual Editor

[H4] Code Editor

[H4] SDK-based Testing

[H3] Identify changes that boost your key metrics
Did an experiment unexpectedly impact conversions or customer behavior? Use VWO’s accurate, real-time reporting using Bayesian Statistics to discover it easily. VWO's reports help you answer business questions by giving you insights into whether your variations are better than control, equivalent to control, or worse than control.

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[H3] Understand the ‘why’ behind each test result
Stop guessing and see the exact user behavior that influences your test results. With interconnected heatmaps and session recordings in your test reports, you can instantly compare how user behavior differs on control vs. variation, find hidden struggle areas that silently impact your test, and make decisions with clarity, not speculation.

[IMG: Why behind each test result ]

[H2] Over a decade of experience in optimization

170Bn+
Experiences Optimized

2Mn+
Experiments Run

675k+
Websites Powered

40,000+
Customers Served

190+
Countries

15+
Years

[H2] Zero compromises on privacy, security, and compliance
At VWO, we take a privacy-first approach to building world-class products.

[H3]
Secure
VWO hosts all your data on the Google Cloud Platform. No employee of VWO can physically access the data.
Know more

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We're satisfied and glad we picked VWO. We're getting the ROI from our experiments.

Christoffer Kjellberg
CRO Manager

VWO has been so helpful in our optimization efforts. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time.

Elizabeth Levitan
Digital Optimization Specialist

As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing.

Tara Rowe
Marketing Technology Manager

You don't need a website development background to make VWO work for you. The VWO support team is amazing

Elizabeth Romanski
Consumer Marketing & Analytics Manager

[H3]
Trusted by thousands of leading brands

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VWO Testing
[H1]
Optimize conversion rates with confidence
Optimize success metrics through data-driven decisions backed by sophisticated testing across client-side, mobile app, and feature.

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Schedule a Demo
Schedule a Demo

[H2]
Book a Personalized Demo

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[H2]
Brands across the world continue to trust us for over a decade, and we continue to deliver on their trust

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[H2] VWO’s success formula trusted by leading brands
VWO has in-depth, intuitive functionalities and features to help you run and scale complex tests that help you build stellar user experiences.

[H3] Create
Create control and variations to test any part of the visitor journey, including front-end, back-end, or middleware.

[H3] Target
Tailor test audience your way with built-in options, custom targeting conditions, or behavior-based attributes and events.

[H3] Track
Optimize conversions for vital business goals. Track standard or custom metrics to monitor conversions, revenue, and more across tests.

[H3] Decide
Make data-driven decisions confidently with reliable, real-time impact reports based on Bayesian statistics.

[H3] Analyze
See the exact user behavior that drives test results with integrated heatmaps and session recordings in every test report.

[H3] Rollout
Don't miss out on any conversions. Instantly push winning experiences to production without any dependency.

[H3] Test across your entire tech stack
Centralize testing across product, marketing, and development teams. VWO empowers you to test everything from content to UI, search results, and algorithms under one roof.

Feature

[H4]
Secure and fast testing

Run tests without sacrificing performance or security with a one-time setup of VWO’s secure and lightweight SDKs.

[H4]
Setup simulated environments

Maximize the success of your production rollouts by setting up simulated environments for project-specific testing.

[H4]
One-click feature test control

Efficiently manage features and feature variables for testing by releasing them behind flags with on/off toggle switches.

[H4]
Ensure experience continuity for users

Deliver consistent experiences across all your digital properties, even when you run tests across multiple channels and devices.
Explore Feature Experimentation

[IMG: How VWO enables a/b testing on server-side]

Website

[H4]
Lowest impact on page performance

VWO’s asynchronous SmartCode loads page changes asynchronously when the web page loads, reducing page load time.

[H4]
Make advanced modifications easily

Create advanced webpage variations with pop-ups, forms, and more with the widget library and code editor.

[H4]
A/B, Split, and Multivariate Tests

Use A/B testing, Split, or Multivariate tests to optimize conversions by testing elements or combinations against each other.

[H4]
Support for single page applications (SPAs)

VWO supports popular SPA frameworks like React, Gatsby, Next.js, Vue.js, and Angular.
Explore Client-Side Testing

[IMG: How VWO enables a/b testing on client-side]

Mobile

[H4]
Plug and play SDKs

Get SDKs for iOS & Android operating systems with extremely swift plug-and-play capabilities.

[H4]
Deliver consistent experiences for users

VWO’s secure, lightweight, easy-to-integrate SDKs in 8+ languages ensure visitors get a consistent experience across devices.

[H4]
Configurable errors & messages

VWO SDKs log events and let you customize logs, errors, and messages according to business needs and keep your team in sync.

[H4]
App-specific simulations

Set up simulated environments per app for testing. Ensure production-ready changes and confident rollouts.
Explore Mobile App Testing

[IMG: How VWO enables a/b testing on mobile apps]

[H3] Select your test audience, your way
Extensive audience selection options with your user data to run tests the way you want.

[H4]
Versatile audience selection options

VWO has comprehensive options to create and reuse visitor target segments. Create segments based on traffic source, device type, visitor type, operating system, browser, behavioral data, custom user events, and even data from third-party sources such as Tag Manager, Segment, and Marketo.

[H4]
Customizable selection logic

Implement advanced selection logic through AND/OR operators and group conditions using parentheses to build highly-specific segments.

[H4]
Activity-driven user selection

Select users to become part of tests based on their historical behavior. Integrate VWO with CDPs and use their historical attributes stored externally to select visitors.

[H4]
Custom user qualification

VWO does the heavy lifting to qualify users for a test according to the targeting conditions set. You can choose if VWO has to qualify the visitor every time they land on your site or just the first time.
Explore Audience Selection in VWO

[IMG: How VWO enables selecting the right audience for a/b testing]

[H3] Optimize experiences by tracking your North Star metrics
Run tests to optimize metrics that matter to your business with VWO’s custom goals.

[H4]
Prioritize metrics your way

Set up the primary and secondary metrics from any third party via integrations to determine which variation performs better concerning these metrics. VWO declares a winner based on your primary goal.

[H4]
Use metrics library with just a click

Use out-of-the-box options or pull in metrics from the metrics library or a metric cluster to swiftly get started with optimizing critical KPIs.

[H4]
Protect critical metrics performance

Configure critical business metrics under guardrail metrics to ensure tests don’t negatively influence them. VWO automatically pauses tests or notifies you if guardrail metrics get impacted.

[H4]
Compare control and variation performance at every step

Track the impact of test campaigns on your key funnels and see how users progress in both control and variation. Spot drop-off points, identify bottlenecks, and make decisions that optimize the entire user flow, not just one step.
Explore Metrics on VWO

[IMG: How VWO enables you to optimize high impact metrics]

[H3] Take data-driven decisions based on statistically valid reports
Accurate reports based on Bayesian Stats that help you and your stakeholders make data-driven business decisions with precision.

[H4]
Accurate results, always

VWO's Bayesian-powered stats engine for tests ensures your test results are accurate by handling peeking errors and multiple testing errors.

[H4]
Complete visibility into performance

Improved VWO reports show you the probability to be ‘Better Than Control’, ‘Worse Than Control’, and ‘Practical Equivalence’, giving you enhanced decision-making power.

[H4]
Weed out outliers

VWO automatically detects outlier values in your tests and makes necessary adjustments behind the scenes to ensure your test results never get skewed.

[H4]
Zeroed in, Shareable Insights

Filter reports based on out-of-the-box options or custom dimensions. Export reports as CSV, email a link, or forward them to an analytics tool for further analysis.
Explore Reports on VWO

[IMG: How VWO enables you to make better decisions with reliable reports]

[H3] No more speculation. See the exact behavior that drives test results
With interconnected heatmaps and session recordings in your test reports, you can go beyond just statistical numbers to understand the 'why' behind your test results. Compare user behavior on control vs. variation, spot unseen friction points, and get the context you need to make confident decisions, all in one place.

[H4]
Find behaviors that drive winning tests

Compare behavior of users who completed a goal vs. those who didn’t. See where users struggle on a variation, and the actions they take before conversion or drop-off.

[H4]
Spot areas where engagement spikes or drops

Track and compare user engagement on control vs. variation. Observe how user behavior changes on each version and find areas that confuse or delight them, so you can remove friction and improve what works.

[H4]
Watch how tests shape behavior over time

Go beyond isolated moments to track users across subsequent sessions in a test. See how they respond to variations, whether they return after friction, and how their behavior changes on repeat visits with user-level session recordings.

[H4]
Remove guesswork from every stage of testing

From launch to analysis to your next hypothesis, power up the entire testing process with behavioral analysis. Catch early signals for potential issues, spot patterns that drive winning tests, and track user-level journeys to make decisions with clarity and confidence.
Explore Dasboards in VWO

[IMG: See the exact behavior that drives test results]

[H3] Rollout variations instantly with zero dependency
Don’t let your winning variations sit idle. Roll them out immediately to maximize conversions.

[H4]
Rollout test winners immediately

Every conversion missed is a lost opportunity. No more waiting on developers to release the winning variations to production.

[H4]
Update time-sensitive, business-critical information

Critical updates like a phone number change or a price change shouldn’t have to wait. Update such changes in a jiffy.

[H4]
Push error fixes in seconds

Spotted a hyperlink error, a wrong spelling or a formatting issue? Fix them immediately without the back & forth.

[H4]
Test with high velocity and low risk

Feature rollout enables you to test everything in the beta stage. You can test and release features in a phased manner to specific segments.
Explore Rollout on VWO

[IMG: How VWO can help you deploy winning variations]

[H2] Collaboratively discover growth opportunities with the power of AI
Build a pipeline of experiments with personalized AI-generated optimization ideas for your website powered by GPT-4. Collaborate easily and see them to completion. Build a Kanban board workflow with observations to feed your testing and personalization campaigns. Add team members without restrictions and run your optimization program like a breeze.
Explore VWO Plan

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We’ve been power users of VWO for years, and it’s been an intuitive, reliable platform for quickly launching and reporting on A/B tests. Its seamless integrations with GA4 and Mixpanel help us connect experiment data with onboarding and product usage insights. The visual editor, goal tracking, and audience segmentation features make it easy to align tests with our KPIs. Overall, VWO has been a key tool in our CRO workflow, enabling faster, smarter, and more confident decision-making.

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Paulius Zajanckauskas
Web Growth Lead

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22
%
Conversion rate
Omnisend optimized key user journeys and saw 22% boost in conversion rates.
Customer Story

VWO is competitively priced and has a good product offering. It has offered the team here at Digital NRG a great level of insight into customer behavior on our client websites and has allowed us to run a great number of tests. They also have a very responsive team, who are very helpful and take feedback on board when it is needed.

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Freya Gay
CRO Lead at Digital NRG

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133.38
%
Conversion rate
Digital NRG optimizes website forms and CTAs via behavior insights and testing
Customer Story

VWO is by far the easiest testing tool. Our marketing team doesn’t have to rely on any development resources to create & implement tests. The variables offered for A/B and Multi-variate testing fit just about any need. They also have insightful suggestions and tons of real-time examples.

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Alex Kantor
President

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19.26
%
Conversion rate
Perfect Plants increased clicks on add-to-cart button by testing the product page
Customer Story

I really like that we can use VWO across every department. It's pretty easy to use and straightforward. Test results are easy to read also for people who don’t have testing experience. Testing experience with VWO was quite intuitive for all. UX of the tool was quite accessible as well.

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Marc Sandifer
Senior Product Manager

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5
%
Conversion rate
Contorion fostered an experimentation culture by building a ‘testing circle’ with VWO
Customer Story

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The VWO-Contentful Integration was the biggest feature that appealed to us. We previously used engineering resources to launch every server-side A/B test. Given our team’s large ambitions and limited engineering resources, we could only launch ~1 test every 14-20 days. With the VWO-Contentful integration, we removed the engineering dependency for setting up and launching front-end experiments.

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Nijanth Velmanikandan
Growth Product Manager at Human Interest

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75.84
%
Conversion rate
Human Interest used zero-latency server-side testing to improve conversions on lead forms
Customer Story

VWO worked PERFECTLY. It enabled us to make all the changes we wanted rapidly, prove the value of our tests, and grow our client’s sitewide conversion by over 30% in a matter of months. We could not have achieved such growth without VWO.

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Gary Marx
Founder & CEO

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38
%
Revenue Growth
CodaLift LLC Drives Revenue Growth By Testing Pricing Page CTAs
Customer Story

VWO is by far the easiest testing tool. Our marketing team doesn’t have to rely on any development resources to create & implement tests. The variables offered for A/B and Multi-variate testing fit just about any need. They also have insightful suggestions and tons of real-time examples.

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Alex Kantor
President

[IMG: Perfect Plants]

19.26
%
Conversion rate
Perfect Plants increased clicks on add-to-cart button by testing the product page
Customer Story

What has made me stick around with VWO for all these years is that you have the best technical suppo

VWO Insights
[H1]
Discover growth opportunities on your website or mobile app
VWO Insights is a user behavior analytics tool that helps you understand user journeys and identify conversion roadblocks using session recordings, heatmaps, surveys, form analytics, and funnels.

Explore for Free
Explore for Free
Request Demo
Request Demo

[H2]
Top companies rely on VWO's behavior analytics platform

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[H2]
Proven to improve business metrics
Learn how our customers use behavioral data insights to improve user experiences, run data-backed experiments, and impact conversion metrics.

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[H3] Generate informed experimentation ideas
IMB Bank generated testing ideas for low-performing web pages to boost conversion rates by 36%.
Read Story

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[H3] Know where and why users drop off
Media Contour used funnel analysis to minimize drop-offs and increase the conversion rate by 15.63%.
Read Story

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[H3] Optimize forms for more submits
Qualicorp identified and fixed friction fields in their lead-gen forms to up sign-ups by 16.93%.
Read Story

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[H3] Resolve UX issues at scale
Paltalk studied heatmaps and session recordings to simplify their UX for a 57.32% uplift in Average Revenue Per User (APRU).
Read Story

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[H3] Understand user preferences
Encyclopedia Britannica monitored user reactions to UI elements to improve click rate by 10%.
Read Story

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[H3] Back your redesign ideas with data
BODYGUARDZ evaluated scrollmaps to redesign their web and mobile site for a 54% increase in yearly revenue.
Read Story

[H2]
Zoom in on the insights that matter the most
Stay on top of your user’s experience on your website or app. The dashboard is your control center that zooms in on user struggles quickly. Find bugs, identify user friction, track campaigns, and more.

[H3] Website

[H3] Mobile

[H2]
Zoom in on the insights that matter the most
Stay on top of your user’s experience on your website or app. The dashboard is your control center that zooms in on user struggles quickly. Find bugs, identify user friction, track campaigns, and more.

Website

Mobile*

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1

[H4]
Assess Friction with Experience Scores

Identify high-friction recordings, easily uncover the reasons, and track trends over time.
Next

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2

[H4]
Identify Visitor Segments with High Friction

Discover which visitors experience website issues such as rage clicks and dead clicks.
Next

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3

[H4]
Uncover Recurring Issues

Obtain a detailed overview of issue types and their frequency, and access recordings of specific errors to facilitate resolution.
Next

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4

[H4]
Enhance Your Website with Actionable Insights

Dive into data-driven conclusions, pinpoint prevalent errors, and identify segments that require improvements for an unparalleled user experience.

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1

[H4]
Address Friction Points

Identify high-friction recordings and swiftly determine underlying causes. Track trends over time to optimize performance.
Next

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2

[H4]
Spot Problematic User Segments

Identify users experiencing issues such as crashes, rage taps, dead taps, or app non-responsiveness (ANRs).
Next

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3

[H4]
Identify Common Issues

Gain a detailed overview of issue types and their frequency, and access recordings of specific errors.
Next

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4

[H4]
Optimize Your App with Actionable Insights

Dive into data to uncover prevalent errors and identify segments needing improvement for an unparalleled user experience.

[H2]
Feature-packed, so you’re never short on insights
VWO Insights supports six powerful features to help you conduct a 360-degree qualitative analysis for endless optimization ideas.

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Web & Mobile App
[H3] Watch exactly how users navigate through your website or app
Record and replay user sessions on your website or app to grasp how users struggle before converting or dropping off.
Explore Session Recordings

[IMG: an illustration describes how Session Recordings can be helpful in VWO Application]

[H4]
Pinpoint struggles before conversion

Be it struggle behaviors like rage clicks or drop-offs in a conversion funnel, you can filter and watch just those sessions to troubleshoot and resolve friction areas.

[H4]
Understand specific users & their interactions

Analyze interactions of any user cohort (like technology, behavior, geography, etc.) on your app or a website, such as users who saw an A/B campaign, scrolled to a point, clicked an element, and more.

[H4]
Collaborate easily and analyze faster

Note observations within recordings by flagging the exact moment. Share it with your team (within or outside VWO account) with comments. Save or download the recordings for quick access, and get previously searched recordings in 1-click.

[H4]
Respect privacy and control data collection

Capture 100% user sessions or sample a subset of users. You can choose to display or hide sensitive information in your recordings. VWO hides all Personal Identifiable Info (PII) and critical presses by default.

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Web & Mobile App
[H3] Visualize user engagement with clicks and scrolls heatmaps
Get an easy-to-digest visual representation of clicks, taps, and scrolls made by users on your website or mobile app. In a single glance, uncover what matters to your users and whether they interact with elements or sections that matter to you.
Explore Heatmaps

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[H4]
Identify content important to your users

View unlimited heatmaps for web pages or app screens that are parts of your most critical funnels. Identify the importance of sections by comparing click areas. Pinpoint the correct placements of your CTAs.

[H4]
Gauge visibility of your targeted content

See how deep users scroll on important website pages or app screens. Discover if they are reaching important sections or dropping off sooner. Prioritize content based on scrollmap insights.

[H4]
Analyze user interactions with dynamic content

See how visitors interact with every part of your website, including popups, modals, and pages behind logins. Monitor changes in visitor behavior following redesigns by comparing previous webpage versions with the current versions.

[H4]
Access & share insights instantly

Access important heatmaps in 1-click with heatmap views. Download or share heatmaps with your teams even if they don't have a VWO account. Your observations get automatically attached with heatmap screenshots for simpler collaboration.

[H4]
Get actionable recommendations from user behavior data with the help of AI

VWO Copilot for heatmap analyzes your web page, offering actionable optimization steps based on user behavior. It also highlights the strengths and weaknesses of your pages, guiding your next steps.

[H4]
Compare heatmaps across segments, devices, or variations

View two heatmaps side-by-side to compare user behavior across devices, test variations, date ranges, or audience segments. Analyze changes in click patterns, scroll depths, hovering patterns, high & low engagement zones, and friction points like rage clicks & dead clicks. Want to skip manual analysis? Let VWO Copilot automatically surface all these insights for you. Identify which experiences work best for whom and optimize accordingly.

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Web Only
[H3] Understand why users don’t fill your lead forms
You must optimize your forms to perfection to increase sign-ups or capture more leads. Form analytics shows how and where to improve your forms to reach your goals.
Explore Form Analytics

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[H4]
Identify fields causing friction

Analyze our in-depth form field reports, gauging which fields users ignore, refill, or drop off from. You can discover time spent on each field and how much of that is spent in filling or in activity too.

[H4]
Track specific users at specific time

You can track forms for specific user segments or page URLs and schedule form tracking for a specific period. VWO Insights detects every form on your website automatically.

[H4]
Visualize performance with reports

Monitor all visitors who land on the page, interact with a form, and hit submit like a conversion funnel. Get in-depth reports with a date filter to analyze spikes or drops in conversion rates over time.

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Web Only
[H3] Track conversions across stages of the user journey
Break down user journeys into critical steps to lead users toward your goals. Track user interactions at each step and discover how to optimize experiences for conversion success.
Explore Funnels

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[H4]
Measure user actions that matter

Track views, clicks, scrolls, taps, form submissions, purchases, and more as events or potential funnel stages. You can even track custom events specific to your business goals, like watching a video, exceeding a session duration, etc.

[H4]
Monitor how users progress

Create step-by-step funnels by configuring user events at each stage and tracking multiple funnels simultaneously. Keep a tab on funnel conversions with reports that tell you conversion rates at each stage.

[H4]
Understand funnel drop-offs better

VWO Insights gives you an easy way to watch session recordings and heatmaps of users who dropped off from any funnel step. Analyze why your users don't convert and optimize those friction areas.

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Web Only
[H3] Get insights for any user type or behavior
Do quicker research by filtering user segments the way you want. For example - you want to know why mobile users from Chicago are dropping off, how website users in the UK are responding to your A/B test etc.

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[H4]
Slice insights based on user traits

Segment users with particular attributes like the device they use, the browser or OS they operate, or their traffic source. Leverage properties like UTM, javaScript variables, cookie values, or IP addresses.

[H4]
Analyze users by interaction events

Analyze just those users who engage with your website or app in a certain way. You can filter based on any behavioral event, whether they are rage-clicking, dropping off, spending specific durations, or experiencing crashes.

[H4]
Use your own data to build user segments

Sync data from third-party tools (e.g. analytics, CDP, CRM, or CMS tools) in VWO. Filter insights based on synched user attributes like age, average order value, past purchases, preferred products, etc.

[H4]
Customize & reuse segment logic

Create custom segments by combining various segments based on AND/OR conditions. You can even club multiple conditions together with brackets logic that takes care of any use case you want to try.

[H2] Insights that all your teams can use
Our platform is designed to be easy-to-use for all teams, while still offering advanced solutions to solve even the most complex conversion challenges. Everyone in your team can collaborate and build better-performing websites or apps.

Marketing
[H3] Convert more. Engage better. Delight every user.

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Combat low conversions with data-driven A/B testing ideas

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Discover engagement gaps, optimize website/app areas

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Unravel user group trends, personalize experiences

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Tackle inconsistent conversion rates across traffic sources

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Refine messaging based on user behavior insights

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Product Management
[H3] Build a perfect app that grows on your users

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Prioritize features based on user needs

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Resolve UX issues, increase feature adoption

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Expedite bug fixes, improve team collaboration

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Decrease customer ticket response time

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Utilize user feedback, refine product experience

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User Research
[H3] Design and deliver fluid experiences

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Speed up research using visual data insights

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Uncover navigation bottlenecks, enhance user flow

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Validate designs with real user feedback

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Investigate user segments for targeted improvements

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Align user intentions with design outcomes

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[H2]
Get enterprise-grade security and support from day one

Work confidently, knowing that we have always got your back for your security and support. Build and scale your testing programs with ease.

[H3]
Your data is safe and secure with us

We value our customers' trust in our platform. Hence, we try our best to comply with security and privacy mandates across physical and digital geographies.
Explore Privacy & Security

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[IMG: ccpa ready certification]

[IMG: International Organization Standardization Certification]

[IMG: gdpr ready certificattion]

[IMG: International Organization Standardization Certification]

[IMG: International Organization Standardization Certification]

[IMG: International Organization Standardization Certification]

[H3]
Two-factor authentication (2FA)

Enhance VWO account security with two-fac