VWO
(https://vwo.com) 📸 Data Snapshot: May 24, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site utilizes trust theatre patterns by displaying high review counts (50) and a massive logo wall (Disney, Nvidia, Agoda) without direct verification links in the schema metadata (proof_links_count: 0). However, the body text contains legitimate proof paths via Read Story links that cite specific, named outcome metrics like IMB Bank’s 36% conversion boost and Paltalk’s 57.32% ARPU uplift. The trust_theatre_flag is true primarily due to the automated display of customer logos as a social proof mechanism.
Proof density is exceptional, with a high ratio of verifiable evidence to assertions. Across the four pages, the site references dozens of named enterprise clients and specifically quantified results. The lack of external proof links in the structured metadata is the only factor preventing a minimal BS score in this category.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 44 | 0 |
| /demo/ | 35 | 0 |
| /testing/ | 50 | 0 |
| /insights/ | 42 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://vwo.com/#organization",
"name": "VWO",
"url": "https://vwo.com/",
"logo": "https://static.wingify.com/gcp/images/vwo-logo-color.svg",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1 (844) 822 8378",
"url": "https://vwo.com/contact-us/",
"contactType": "customer support"
},
"sameAs": [
"https://www.facebook.com/vwoofficial",
"https://twitter.com/VWO",
"https://www.youtube.com/channel/UCrBjthzISHek6viOh-YYJ7g",
"https://www.linkedin.com/showcase/vwo/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "#website",
"name": "VWO",
"url": "https://vwo.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://vwo.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/demo/
{
"@context": "https://schema.org/",
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://vwo.com/demo/"
},
"url": "https://vwo.com/demo/",
"headline": "Request-demo",
"datePublished": "2017-07-31T12:05:37+05:30",
"dateModified": "2022-12-13T18:00:22+05:30",
"publisher": {
"@type": "Organization",
"@id": "https://vwo.com/#organization",
"name": "VWO",
"logo": {
"@type": "ImageObject",
"url": "http://vwo.com/wp-content/uploads/2017/09/vwologo.png",
"width": 600,
"height": 60
}
},
"author": {
"@type": "Person",
"name": "VWO",
"url": "https://vwo.com/",
"image": {
"@type": "ImageObject",
"url": "https://static.wingify.com/gcp/images/vwo-logo-color.svg",
"height": 96,
"width": 96
}
}
}
/testing/
[
{
"@context": "https://schema.org/",
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://vwo.com/testing/"
},
"url": "https://vwo.com/testing/",
"headline": "Testing",
"datePublished": "2019-04-10T06:54:17+05:30",
"dateModified": "2025-12-11T19:29:47+05:30",
"publisher": {
"@type": "Organization",
"@id": "https://vwo.com/#organization",
"name": "VWO",
"logo": {
"@type": "ImageObject",
"url": "http://vwo.com/wp-content/uploads/2017/09/vwologo.png",
"width": 600,
"height": 60
}
},
"image": {
"@type": "ImageObject",
"url": "https://static.wingify.com/gcp/uploads/2023/05/feature-image-vwo-testing@2x.png",
"width": 2400,
"height": 1256
},
"author": {
"@type": "Person",
"name": "VWO",
"url": "https://vwo.com/",
"image": {
"@type": "ImageObject",
"url": "https://static.wingify.com/gcp/images/vwo-logo-color.svg",
"height": 96,
"width": 96
}
}
},
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Testing",
"image": "https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/experiments/vwo-testing.png",
"description": "Easily create and run A/B, split or multivariate tests to optimize your website.",
"brand": {
"@type": "Organization",
"name": "VWO"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"ratingCount": "914"
},
"offers": {
"@type": "AggregateOffer",
"lowPrice": "0",
"priceCurrency": "NA"
}
}
]
/insights/
[
{
"@context": "https://schema.org/",
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://vwo.com/insights/"
},
"url": "https://vwo.com/insights/",
"headline": "User Insights",
"datePublished": "2019-03-25T08:32:40+05:30",
"dateModified": "2025-12-11T19:40:10+05:30",
"publisher": {
"@type": "Organization",
"@id": "https://vwo.com/#organization",
"name": "VWO",
"logo": {
"@type": "ImageObject",
"url": "http://vwo.com/wp-content/uploads/2017/09/vwologo.png",
"width": 600,
"height": 60
}
},
"image": {
"@type": "ImageObject",
"url": "https://static.wingify.com/gcp/uploads/2023/05/feature-img-vwo-insights@2x.png",
"width": 2400,
"height": 1256
},
"author": {
"@type": "Person",
"name": "VWO",
"url": "https://vwo.com/",
"image": {
"@type": "ImageObject",
"url": "https://static.wingify.com/gcp/images/vwo-logo-color.svg",
"height": 96,
"width": 96
}
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is a behavior analytics software?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Behavior analytics software enables a data-driven approach to understanding user interactions on digital platforms like websites and mobile apps. It involves collecting, analyzing, and interpreting user behavior data to identify patterns and opportunities for improvement. Get insights to optimize user experience, increase engagement, and boost conversion rates."
}
},
{
"@type": "Question",
"name": "Why VWO Insights is different than other behavior analytics tools in the market?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most tools support limited features and limited devices. Moreover, they charge you based on each user session. In VWO Insights, we have covered comprehensive features of a behavior analytics tool and they work for websites as well as mobile apps. VWO Insights bill you on number of users you want to track, not sessions. You can track unlimited sessions for each user."
}
},
{
"@type": "Question",
"name": "Do you sample data or capture 100% users?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We provide both options to our customers based on their requirements and use cases unlike many other tools in the market who don’t give the option of sampling. By default, we capture all of your users if your purchased plan allows it."
}
},
{
"@type": "Question",
"name": "How easy is it to set up and integrate the behavior analytics tool on my website or mobile app?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Setting up VWO Insights is a matter of minutes. Simply add a small code snippet to your website or integrate our SDK into your mobile app, and you will be ready to start collecting valuable insights. And this is just one time activity. If you face any issue, our support team is always active."
}
},
{
"@type": "Question",
"name": "Is there a trial period available for VWO’s behavior analytics tool?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we offer a free trial period for you to explore and evaluate VWO Insights. This allows you to experience its full functionality and assess whether it meets your needs before buying a plan."
}
},
{
"@type": "Question",
"name": "What platforms and browsers does the behavior analytics tool support?",
"acceptedAnswer": {
"@type": "Answer",
"text": "For mobile apps, our behavior analytics tool supports iOS and Android. For websites, it is compatible with all modern web browsers such as Chrome, Firefox, Safari, and Edge."
}
},
{
"@type": "Question",
"name": "Is there a limit to the number of websites or mobile apps I can analyze using the behavior analytics tool?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our pricing plans offer various options to cater to your needs, from single-site analysis to comprehensive coverage for multiple websites or mobile apps. Please refer to <a href=\"https://vwo.com/pricing/\" target=\"_blank\">our pricing page</a> for more information on available plans."
}
},
{
"@type": "Question",
"name": "How frequently is the data updated in VWO Insights?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our behavior analytics platform collects and updates data in real-time, providing you with the most current insights into user interactions on your website or mobile app."
}
}
]
}
]
This page presents a snapshot of public data from VWO, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to VWO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://vwo.com to view the most current version of its content and see directly what this company is about and what it offers.