Waypost Marketing
(https://waypostmarketing.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
While the site names its team members (Doug Fowler, Michelle Griggs, etc.) and their specific roles, it lacks Organization or Person schema with SameAs links to social profiles or professional directories. The ‘HubSpot Platinum-Tier’ claim is a strong authority signal, but the technical implementation of the schema is generic, providing only basic WebPage and BreadcrumbList data. This creates a gap between their claim of being technical SEO experts and their own structured data footprint.
The site avoids the standard disconnect by providing specific, named case studies (TPM Inc., Vista Developers, MedBridge) for its boldest claims. A ‘446% increase in form submissions’ is a concrete metric that anchors the ‘results-driven’ marketing tone. The only disconnect is the ‘Branded Spaces’ section on the Brand Development page which is listed as ‘Coming soon!’, marking it as an unsubstantiated service offering at the current temporal anchor.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/",
"url": "https://www.waypostmarketing.com/",
"name": "A Transparent & Effective Digital Marketing Agency in Greenville, SC",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"datePublished": "2024-07-02T20:16:14+00:00",
"dateModified": "2025-10-24T20:16:15+00:00",
"description": "Based in Greenville, SC, Waypost is a strategy-driven digital marketing agency that values transparency & communication in everything we do.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/our-work/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/our-work/",
"url": "https://www.waypostmarketing.com/our-work/",
"name": "View Our Client Work in Content & Design | Waypost Marketing",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.waypostmarketing.com/our-work/#primaryimage"
},
"image": {
"@id": "https://www.waypostmarketing.com/our-work/#primaryimage"
},
"thumbnailUrl": "https://www.waypostmarketing.com/wp-content/uploads/2020/07/subhead-our-work.jpg",
"datePublished": "2019-12-19T19:57:03+00:00",
"dateModified": "2026-05-18T18:17:32+00:00",
"description": "Take a look at some of the work we've done—and more importantly, the success we've gotten—for our clients. Then give us a call to see what we can do for you!",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/our-work/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/our-work/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.waypostmarketing.com/our-work/#primaryimage",
"url": "https://www.waypostmarketing.com/wp-content/uploads/2020/07/subhead-our-work.jpg",
"contentUrl": "https://www.waypostmarketing.com/wp-content/uploads/2020/07/subhead-our-work.jpg",
"width": 1920,
"height": 400,
"caption": "notebook"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/our-work/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Work"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/digital-marketing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/digital-marketing/",
"url": "https://www.waypostmarketing.com/digital-marketing/",
"name": "Strategic Digital Marketing Services From The Experts | Waypost",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.waypostmarketing.com/digital-marketing/#primaryimage"
},
"image": {
"@id": "https://www.waypostmarketing.com/digital-marketing/#primaryimage"
},
"thumbnailUrl": "https://www.waypostmarketing.com/wp-content/uploads/2020/05/subhead-partners.jpg",
"datePublished": "2019-12-19T19:49:09+00:00",
"dateModified": "2026-05-08T18:52:12+00:00",
"description": "Get expert strategy that drives leads and fuels growth for your business or organization with digital marketing services from the experts at Waypost.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/digital-marketing/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/digital-marketing/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.waypostmarketing.com/digital-marketing/#primaryimage",
"url": "https://www.waypostmarketing.com/wp-content/uploads/2020/05/subhead-partners.jpg",
"contentUrl": "https://www.waypostmarketing.com/wp-content/uploads/2020/05/subhead-partners.jpg",
"width": 1920,
"height": 400,
"caption": "a desk with a coffee cup, laptop and notebook"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/digital-marketing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Digital Marketing Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/digital-marketing-strategy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/",
"url": "https://www.waypostmarketing.com/digital-marketing-strategy/",
"name": "Marketing Strategy for Business Growth | Waypost Marketing",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#primaryimage"
},
"image": {
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#primaryimage"
},
"thumbnailUrl": "https://www.waypostmarketing.com/wp-content/uploads/2023/02/subheader-sam.jpg",
"datePublished": "2019-12-19T19:46:57+00:00",
"dateModified": "2026-05-18T17:25:18+00:00",
"description": "What challenges is your business facing? Waypost can partner with you to implement a strategy to help you reach your goals.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/digital-marketing-strategy/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#primaryimage",
"url": "https://www.waypostmarketing.com/wp-content/uploads/2023/02/subheader-sam.jpg",
"contentUrl": "https://www.waypostmarketing.com/wp-content/uploads/2023/02/subheader-sam.jpg",
"width": 1920,
"height": 750,
"caption": "A man hands by a computer keyboard and a mouse"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Strategy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/brand-development/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/brand-development/",
"url": "https://www.waypostmarketing.com/brand-development/",
"name": "Brand Development that Drives Growth | Waypost Marketing",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"datePublished": "2024-06-14T17:44:35+00:00",
"dateModified": "2024-07-02T19:14:06+00:00",
"description": "Build a brand development strategy to find your brand purpose, develop your identity, and position your business to grow.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/brand-development/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/brand-development/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/brand-development/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branding"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/web-design/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/web-design/",
"url": "https://www.waypostmarketing.com/web-design/",
"name": "Strategic Custom Web Design and Development Services | Waypost",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"datePublished": "2019-12-19T19:54:55+00:00",
"dateModified": "2026-03-17T00:19:57+00:00",
"description": "Waypost's web design services leverage expert strategy to deliver stunning sites that impact your audience and generate leads for your business.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/web-design/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/web-design/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/web-design/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Design Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
182Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 27 | 1 |
| /our-work/ | 30 | 1 |
| /digital-marketing/ | 29 | 1 |
| /digital-marketing-strategy/ | 33 | 1 |
| /brand-development/ | 28 | 1 |
| /web-design/ | 35 | 1 |
Explore the other reputation pillars for Waypost Marketing
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Waypost Marketing, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Waypost Marketing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://waypostmarketing.com to view the most current version of its content and see directly what this company is about and what it offers.