Waypost Marketing
(https://waypostmarketing.com) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
The review counts range from 27 to 35 across pages, yet the proof_links_count remains at 1, indicating that reviews are likely displayed as text blocks without direct, verifiable outbound links to third-party platforms like Clutch or Google Business Profiles. While the site provides internal proof via case studies (e.g., Vista Developers), the lack of external verification links for the reported review counts triggers a trust theatre penalty. Performance claims like ‘23% increase in revenue’ are cited to a generic source (Forbes) rather than specific client data in that instance.
The ratio of verifiable evidence to assertions is high for the agency sector. Across 6 pages, the analyst identified at least 8 specific named client success stories with delta metrics (e.g., ‘cutting total pages by 80% results in 446% increase in form submissions’). This density of specific proof points significantly lowers the overall bullshit score despite the presence of corporate jargon.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
182Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 27 | 1 |
| /our-work/ | 30 | 1 |
| /digital-marketing/ | 29 | 1 |
| /digital-marketing-strategy/ | 33 | 1 |
| /brand-development/ | 28 | 1 |
| /web-design/ | 35 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/",
"url": "https://www.waypostmarketing.com/",
"name": "A Transparent & Effective Digital Marketing Agency in Greenville, SC",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"datePublished": "2024-07-02T20:16:14+00:00",
"dateModified": "2025-10-24T20:16:15+00:00",
"description": "Based in Greenville, SC, Waypost is a strategy-driven digital marketing agency that values transparency & communication in everything we do.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/our-work/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/our-work/",
"url": "https://www.waypostmarketing.com/our-work/",
"name": "View Our Client Work in Content & Design | Waypost Marketing",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.waypostmarketing.com/our-work/#primaryimage"
},
"image": {
"@id": "https://www.waypostmarketing.com/our-work/#primaryimage"
},
"thumbnailUrl": "https://www.waypostmarketing.com/wp-content/uploads/2020/07/subhead-our-work.jpg",
"datePublished": "2019-12-19T19:57:03+00:00",
"dateModified": "2026-05-18T18:17:32+00:00",
"description": "Take a look at some of the work we've done—and more importantly, the success we've gotten—for our clients. Then give us a call to see what we can do for you!",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/our-work/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/our-work/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.waypostmarketing.com/our-work/#primaryimage",
"url": "https://www.waypostmarketing.com/wp-content/uploads/2020/07/subhead-our-work.jpg",
"contentUrl": "https://www.waypostmarketing.com/wp-content/uploads/2020/07/subhead-our-work.jpg",
"width": 1920,
"height": 400,
"caption": "notebook"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/our-work/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Work"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/digital-marketing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/digital-marketing/",
"url": "https://www.waypostmarketing.com/digital-marketing/",
"name": "Strategic Digital Marketing Services From The Experts | Waypost",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.waypostmarketing.com/digital-marketing/#primaryimage"
},
"image": {
"@id": "https://www.waypostmarketing.com/digital-marketing/#primaryimage"
},
"thumbnailUrl": "https://www.waypostmarketing.com/wp-content/uploads/2020/05/subhead-partners.jpg",
"datePublished": "2019-12-19T19:49:09+00:00",
"dateModified": "2026-05-08T18:52:12+00:00",
"description": "Get expert strategy that drives leads and fuels growth for your business or organization with digital marketing services from the experts at Waypost.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/digital-marketing/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/digital-marketing/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.waypostmarketing.com/digital-marketing/#primaryimage",
"url": "https://www.waypostmarketing.com/wp-content/uploads/2020/05/subhead-partners.jpg",
"contentUrl": "https://www.waypostmarketing.com/wp-content/uploads/2020/05/subhead-partners.jpg",
"width": 1920,
"height": 400,
"caption": "a desk with a coffee cup, laptop and notebook"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/digital-marketing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Digital Marketing Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/digital-marketing-strategy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/",
"url": "https://www.waypostmarketing.com/digital-marketing-strategy/",
"name": "Marketing Strategy for Business Growth | Waypost Marketing",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#primaryimage"
},
"image": {
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#primaryimage"
},
"thumbnailUrl": "https://www.waypostmarketing.com/wp-content/uploads/2023/02/subheader-sam.jpg",
"datePublished": "2019-12-19T19:46:57+00:00",
"dateModified": "2026-05-18T17:25:18+00:00",
"description": "What challenges is your business facing? Waypost can partner with you to implement a strategy to help you reach your goals.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/digital-marketing-strategy/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#primaryimage",
"url": "https://www.waypostmarketing.com/wp-content/uploads/2023/02/subheader-sam.jpg",
"contentUrl": "https://www.waypostmarketing.com/wp-content/uploads/2023/02/subheader-sam.jpg",
"width": 1920,
"height": 750,
"caption": "A man hands by a computer keyboard and a mouse"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/digital-marketing-strategy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Strategy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/brand-development/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/brand-development/",
"url": "https://www.waypostmarketing.com/brand-development/",
"name": "Brand Development that Drives Growth | Waypost Marketing",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"datePublished": "2024-06-14T17:44:35+00:00",
"dateModified": "2024-07-02T19:14:06+00:00",
"description": "Build a brand development strategy to find your brand purpose, develop your identity, and position your business to grow.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/brand-development/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/brand-development/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/brand-development/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branding"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/web-design/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.waypostmarketing.com/web-design/",
"url": "https://www.waypostmarketing.com/web-design/",
"name": "Strategic Custom Web Design and Development Services | Waypost",
"isPartOf": {
"@id": "https://www.waypostmarketing.com/#website"
},
"datePublished": "2019-12-19T19:54:55+00:00",
"dateModified": "2026-03-17T00:19:57+00:00",
"description": "Waypost's web design services leverage expert strategy to deliver stunning sites that impact your audience and generate leads for your business.",
"breadcrumb": {
"@id": "https://www.waypostmarketing.com/web-design/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.waypostmarketing.com/web-design/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.waypostmarketing.com/web-design/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.waypostmarketing.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Design Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.waypostmarketing.com/#website",
"url": "https://www.waypostmarketing.com/",
"name": "Waypost Marketing",
"description": "Digital Marketing in Greenville S.C.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.waypostmarketing.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
Explore the other reputation pillars for Waypost Marketing
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Waypost Marketing, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Waypost Marketing: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://waypostmarketing.com to view the most current version of its content and see directly what this company is about and what it offers.