Based on 1834 businesses audited.
Marketing, SEO & Advertising Agencies Reputation: White Hat Web Design (www.white-hat-web-design.co.uk)
White Hat Web Design presents as a credible local provider that has unfortunately automated its own trust signals into a generic template. The presence of hard pricing reduces the BS score significantly, but the lack of a portfolio and the technical failure of the homepage H1 suggests a ‘do as I say, not as I do’ agency model.
Marketing, SEO & Advertising Agencies Reputation: White Hat Web Design (www.white-hat-web-design.co.uk)
The site strongly aligns with the SME-focused Web Design and Digital Marketing agency category. It uses standard industry terminology like PPC Management, SEO, and CMS, while targeting a lower-mid market segment through specific pricing and rental models.
“The score of 44 is driven primarily by the Trust and Proof pillar and Identity Authority gaps. While the site is refreshingly honest about its pricing (lowering the Commodity Fingerprint score), the total absence of a verified portfolio and the technical errors on the homepage prevent it from achieving a low-BS rating.”