White Hat Web Design
(http://www.white-hat-web-design.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
4
Impact Weight: 20 / 100
20% Reputation
Reviews are displayed (review_count 14 on Web Marketing) but lack direct verification links to third-party platforms like Google or Trustpilot, even though these platforms are mentioned in the text. The site claims a ‘proven system’ and ‘hundreds of websites built’ but provides zero external proof paths or clickable portfolio entries to verify these claims. This creates a trust theatre environment where the volume of reviews is high (proof_links_count is only 2-3 per page), but the actual evidence is gated or non-existent.
The ratio of verifiable proof to vague assertions is low. Across 6 pages, the only specific data points are pricing figures and a single mention of Laravel/PHP. There are zero named case studies, zero client logos, and zero specific traffic/revenue growth percentages, leaving the user to rely entirely on the agency’s self-assessment of its 15 years of experience.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
26Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 3 |
| /web-design/ | 2 | 2 |
| /email-marketing/ | 3 | 2 |
| /identifying-perfect-client/ | 3 | 2 |
| /web-development/ | 2 | 2 |
| /web-marketing/ | 14 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://white-hat-web-design.co.uk/#website",
"url": "https://white-hat-web-design.co.uk/",
"name": "White Hat Web Design",
"description": "Web Design and web marketing services UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://white-hat-web-design.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://white-hat-web-design.co.uk/#primaryimage",
"inLanguage": "en-GB",
"url": "https://white-hat-web-design.co.uk/wp-content/uploads/2015/05/Homepage-slider-images2.jpg",
"contentUrl": "https://white-hat-web-design.co.uk/wp-content/uploads/2015/05/Homepage-slider-images2.jpg",
"width": 1915,
"height": 476
},
{
"@type": "WebPage",
"@id": "https://white-hat-web-design.co.uk/#webpage",
"url": "https://white-hat-web-design.co.uk/",
"name": "London web design & web marketing agency",
"isPartOf": {
"@id": "https://white-hat-web-design.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://white-hat-web-design.co.uk/#primaryimage"
},
"datePublished": "2013-05-31T08:44:43+00:00",
"dateModified": "2017-03-21T19:03:19+00:00",
"description": "London & Kent Web design agency, bespoke design, development and effective web marketing services to SME’s from £950, rental from £25",
"breadcrumb": {
"@id": "https://white-hat-web-design.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://white-hat-web-design.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://white-hat-web-design.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
}
/web-design/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://white-hat-web-design.co.uk/#website",
"url": "https://white-hat-web-design.co.uk/",
"name": "White Hat Web Design",
"description": "Web Design and web marketing services UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://white-hat-web-design.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://white-hat-web-design.co.uk/web-design/#primaryimage",
"inLanguage": "en-GB",
"url": "/wp-content/themes/Impreza/img/close-arrow.png",
"contentUrl": "/wp-content/themes/Impreza/img/close-arrow.png"
},
{
"@type": "WebPage",
"@id": "https://white-hat-web-design.co.uk/web-design/#webpage",
"url": "https://white-hat-web-design.co.uk/web-design/",
"name": "Web Design - White Hat Web Design",
"isPartOf": {
"@id": "https://white-hat-web-design.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://white-hat-web-design.co.uk/web-design/#primaryimage"
},
"datePublished": "2015-03-11T12:05:57+00:00",
"dateModified": "2024-06-07T11:12:23+00:00",
"description": "Web Design - White Hat Web Design offer web solution's for all companies from start ups to large complex businesses",
"breadcrumb": {
"@id": "https://white-hat-web-design.co.uk/web-design/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://white-hat-web-design.co.uk/web-design/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://white-hat-web-design.co.uk/web-design/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://white-hat-web-design.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Design"
}
]
}
]
}
/email-marketing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://white-hat-web-design.co.uk/#website",
"url": "https://white-hat-web-design.co.uk/",
"name": "White Hat Web Design",
"description": "Web Design and web marketing services UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://white-hat-web-design.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://white-hat-web-design.co.uk/email-marketing/#primaryimage",
"inLanguage": "en-GB",
"url": "https://white-hat-web-design.co.uk/wp-content/uploads/2017/04/Email-Marketing-Ideal-Visibility.jpg",
"contentUrl": "https://white-hat-web-design.co.uk/wp-content/uploads/2017/04/Email-Marketing-Ideal-Visibility.jpg",
"width": 1600,
"height": 1067
},
{
"@type": "WebPage",
"@id": "https://white-hat-web-design.co.uk/email-marketing/#webpage",
"url": "https://white-hat-web-design.co.uk/email-marketing/",
"name": "Email Marketing - White Hat Web Design",
"isPartOf": {
"@id": "https://white-hat-web-design.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://white-hat-web-design.co.uk/email-marketing/#primaryimage"
},
"datePublished": "2017-04-07T17:12:03+00:00",
"dateModified": "2017-04-07T17:36:34+00:00",
"author": {
"@id": "https://white-hat-web-design.co.uk/#/schema/person/8ee0bb300e1bcc65a88e6d3685e99b3d"
},
"breadcrumb": {
"@id": "https://white-hat-web-design.co.uk/email-marketing/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://white-hat-web-design.co.uk/email-marketing/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://white-hat-web-design.co.uk/email-marketing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://white-hat-web-design.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Email Marketing"
}
]
},
{
"@type": "Person",
"@id": "https://white-hat-web-design.co.uk/#/schema/person/8ee0bb300e1bcc65a88e6d3685e99b3d",
"name": "whitehat",
"image": {
"@type": "ImageObject",
"@id": "https://white-hat-web-design.co.uk/#personlogo",
"inLanguage": "en-GB",
"url": "http://0.gravatar.com/avatar/015afc88ec7ba18813f61de1bc2ccd1e?s=96&d=mm&r=g",
"contentUrl": "http://0.gravatar.com/avatar/015afc88ec7ba18813f61de1bc2ccd1e?s=96&d=mm&r=g",
"caption": "whitehat"
},
"url": "https://white-hat-web-design.co.uk/author/whitehat/"
}
]
}
/identifying-perfect-client/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://white-hat-web-design.co.uk/#website",
"url": "https://white-hat-web-design.co.uk/",
"name": "White Hat Web Design",
"description": "Web Design and web marketing services UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://white-hat-web-design.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://white-hat-web-design.co.uk/identifying-perfect-client/#primaryimage",
"inLanguage": "en-GB",
"url": "https://white-hat-web-design.co.uk/wp-content/uploads/2016/10/Attract-Perfect-Clients.png",
"contentUrl": "https://white-hat-web-design.co.uk/wp-content/uploads/2016/10/Attract-Perfect-Clients.png",
"width": 600,
"height": 503
},
{
"@type": "WebPage",
"@id": "https://white-hat-web-design.co.uk/identifying-perfect-client/#webpage",
"url": "https://white-hat-web-design.co.uk/identifying-perfect-client/",
"name": "Identifying Your Perfect Client - White Hat Web Design",
"isPartOf": {
"@id": "https://white-hat-web-design.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://white-hat-web-design.co.uk/identifying-perfect-client/#primaryimage"
},
"datePublished": "2017-04-01T13:22:08+00:00",
"dateModified": "2017-04-07T17:29:47+00:00",
"author": {
"@id": "https://white-hat-web-design.co.uk/#/schema/person/8ee0bb300e1bcc65a88e6d3685e99b3d"
},
"breadcrumb": {
"@id": "https://white-hat-web-design.co.uk/identifying-perfect-client/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://white-hat-web-design.co.uk/identifying-perfect-client/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://white-hat-web-design.co.uk/identifying-perfect-client/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://white-hat-web-design.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Identifying Your Perfect Client"
}
]
},
{
"@type": "Person",
"@id": "https://white-hat-web-design.co.uk/#/schema/person/8ee0bb300e1bcc65a88e6d3685e99b3d",
"name": "whitehat",
"image": {
"@type": "ImageObject",
"@id": "https://white-hat-web-design.co.uk/#personlogo",
"inLanguage": "en-GB",
"url": "http://0.gravatar.com/avatar/015afc88ec7ba18813f61de1bc2ccd1e?s=96&d=mm&r=g",
"contentUrl": "http://0.gravatar.com/avatar/015afc88ec7ba18813f61de1bc2ccd1e?s=96&d=mm&r=g",
"caption": "whitehat"
},
"url": "https://white-hat-web-design.co.uk/author/whitehat/"
}
]
}
/web-development/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://white-hat-web-design.co.uk/#website",
"url": "https://white-hat-web-design.co.uk/",
"name": "White Hat Web Design",
"description": "Web Design and web marketing services UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://white-hat-web-design.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://white-hat-web-design.co.uk/web-development/#primaryimage",
"inLanguage": "en-GB",
"url": "https://white-hat-web-design.co.uk/wp-content/uploads/2013/05/web-design-icon.png",
"contentUrl": "https://white-hat-web-design.co.uk/wp-content/uploads/2013/05/web-design-icon.png"
},
{
"@type": "WebPage",
"@id": "https://white-hat-web-design.co.uk/web-development/#webpage",
"url": "https://white-hat-web-design.co.uk/web-development/",
"name": "Web Development - White Hat Web Design",
"isPartOf": {
"@id": "https://white-hat-web-design.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://white-hat-web-design.co.uk/web-development/#primaryimage"
},
"datePublished": "2015-03-11T13:21:10+00:00",
"dateModified": "2024-06-07T15:42:16+00:00",
"description": "Web Development - White Hat Web Design we design and build quality websites for small medium and large companies at competitive prices.",
"breadcrumb": {
"@id": "https://white-hat-web-design.co.uk/web-development/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://white-hat-web-design.co.uk/web-development/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://white-hat-web-design.co.uk/web-development/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://white-hat-web-design.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Development"
}
]
}
]
}
/web-marketing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://white-hat-web-design.co.uk/#website",
"url": "https://white-hat-web-design.co.uk/",
"name": "White Hat Web Design",
"description": "Web Design and web marketing services UK",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://white-hat-web-design.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://white-hat-web-design.co.uk/web-marketing/#primaryimage",
"inLanguage": "en-GB",
"url": "https://white-hat-web-design.co.uk/wp-content/uploads/2013/05/web-development-icon.png",
"contentUrl": "https://white-hat-web-design.co.uk/wp-content/uploads/2013/05/web-development-icon.png"
},
{
"@type": "WebPage",
"@id": "https://white-hat-web-design.co.uk/web-marketing/#webpage",
"url": "https://white-hat-web-design.co.uk/web-marketing/",
"name": "Web Marketing - White Hat Web Design",
"isPartOf": {
"@id": "https://white-hat-web-design.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://white-hat-web-design.co.uk/web-marketing/#primaryimage"
},
"datePublished": "2015-03-11T17:54:25+00:00",
"dateModified": "2024-06-07T12:52:48+00:00",
"description": "Web Marketing Organic, SEO, PPC, Affiliate, Email, PSMS, Social Media, Multi Channel Marketing. Effective Web Marketing require a multi-channel approach to",
"breadcrumb": {
"@id": "https://white-hat-web-design.co.uk/web-marketing/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://white-hat-web-design.co.uk/web-marketing/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://white-hat-web-design.co.uk/web-marketing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://white-hat-web-design.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Web Marketing"
}
]
}
]
}
Explore the other reputation pillars for White Hat Web Design
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from White Hat Web Design, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to White Hat Web Design: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.white-hat-web-design.co.uk to view the most current version of its content and see directly what this company is about and what it offers.