Yoast
(https://yoast.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
17
Impact Weight: 20 / 100
85% Reputation
Trust signals are verified through robust structured data and external footprints. While the site claims 13+ million happy Yoast customers without a direct link to a live counter, the schema_json includes sameAs links to Wikipedia and major social platforms, providing a verifiable digital audit trail. The review_count is documented across all pages, and although a trust_theatre_flag is present, it is neutralized by the specific external validation links found in the schema.
Proof density is high due to the abundance of technical specifications and verifiable external links. Verifiable evidence includes exact pricing structures, detailed plugin feature lists, and a calendar of upcoming events (e.g., SEOFOMO meetup in Boston on June 02, 2026) that align with the current analysis date. The ratio of specific technical claims to vague assertions is roughly 8:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
98Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 3 |
| /product/yoast-seo-premium-wordpress/ | 33 | 2 |
| /product/yoast-seo-shopify/ | 24 | 1 |
| /product/yoast-woocommerce-seo/ | 35 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://yoast.com/",
"url": "https://yoast.com/",
"name": "SEO for everyone • Yoast",
"isPartOf": {
"@id": "https://yoast.com/#website"
},
"about": {
"@id": "https://yoast.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://yoast.com/#primaryimage"
},
"image": {
"@id": "https://yoast.com/#primaryimage"
},
"thumbnailUrl": "https://yoast.com/app/uploads/2025/04/yoast_logo_2025_homepage.svg",
"datePublished": "2023-07-05T08:06:19+00:00",
"dateModified": "2026-03-17T15:36:04+00:00",
"description": "Yoast helps you with your website's search engine optimization, with our internationally loved software and our online SEO courses.",
"breadcrumb": {
"@id": "https://yoast.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://yoast.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://yoast.com/#primaryimage",
"url": "https://yoast.com/app/uploads/2025/04/yoast_logo_2025_homepage.svg",
"contentUrl": "https://yoast.com/app/uploads/2025/04/yoast_logo_2025_homepage.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://yoast.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://yoast.com/#website",
"url": "https://yoast.com/",
"name": "Yoast",
"description": "SEO for everyone",
"publisher": {
"@id": "https://yoast.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://yoast.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://yoast.com/#organization"
}
},
{
"@type": [
"Organization",
"Brand"
],
"@id": "https://yoast.com/#organization",
"name": "Yoast",
"url": "https://yoast.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://yoast.com/#/schema/logo/image/",
"url": "https://yoast.com/app/uploads/2020/09/Yoast_Icon_SocialMedia_500x500.png",
"contentUrl": "https://yoast.com/app/uploads/2020/09/Yoast_Icon_SocialMedia_500x500.png",
"width": 500,
"height": 500,
"caption": "Yoast"
},
"image": {
"@id": "https://yoast.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/yoast",
"https://x.com/yoast",
"https://www.instagram.com/yoast/",
"https://www.linkedin.com/company/1414157/",
"https://www.pinterest.com/yoast/",
"https://www.youtube.com/yoast",
"https://en.wikipedia.org/wiki/Yoast",
"https://www.tiktok.com/@yoastseo",
"https://g.co/kgs/4H5sG2",
"https://g.co/kgs/a9XfUu"
],
"numberOfEmployees": 90,
"founder": {
"@type": "Person",
"name": "Joost de Valk",
"sameAs": "https://en.wikipedia.org/wiki/Joost_de_Valk"
},
"foundingDate": "2010-05-01",
"slogan": "SEO for Everyone",
"description": "Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.",
"legalName": "Yoast BV",
"parentOrganization": {
"@type": "Organization",
"name": "Newfold Digital",
"description": "Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally.",
"url": "https://newfold.com/",
"sameAs": [
"https://newfold.com/"
],
"logo": "https://yoast.com/app/uploads/2022/01/newfold-logo.png"
},
"memberOf": {
"@type": "Organization",
"name": "World Wide Web Consortium (W3C)",
"description": "The World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web.",
"url": "https://w3.org/",
"sameAs": [
"https://w3.org/"
],
"logo": "https://www.w3.org/Icons/w3c_main.png"
}
}
]
}
/product/yoast-seo-premium-wordpress/
[
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": [
"WebPage",
"ItemPage"
],
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/",
"url": "https://yoast.com/product/yoast-seo-premium-wordpress/",
"name": "Yoast SEO Premium • Yoast",
"isPartOf": {
"@id": "https://yoast.com/#website"
},
"primaryImageOfPage": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#primaryimage"
},
"image": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#primaryimage"
},
"thumbnailUrl": "https://yoast.com/app/uploads/2025/08/premium_icon.svg",
"description": "Designed for in-house marketers, creators, and entrepreneurs using WordPress. Get real-time SEO guidance, AI-assisted content optimization, and Local, News & Video SEO in Yoast SEO Premium. No expert knowledge needed.",
"breadcrumb": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#breadcrumb"
},
"mainEntity": {
"0": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#faq-question-1761052837753"
},
"1": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#faq-question-1752071907645"
},
"2": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#faq-question-1752072018649"
},
"3": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#faq-question-1752072041848"
},
"4": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#faq-question-1752137437398"
},
"_items_truncated": true
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "BuyAction",
"target": "https://yoast.com/product/yoast-seo-premium-wordpress/"
}
},
"1": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#primaryimage",
"url": "https://yoast.com/app/uploads/2025/08/premium_icon.svg",
"contentUrl": "https://yoast.com/app/uploads/2025/08/premium_icon.svg"
},
"2": {
"@type": "BreadcrumbList",
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://yoast.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://yoast.com/store/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Yoast SEO Premium"
}
]
},
"3": {
"@type": "WebSite",
"@id": "https://yoast.com/#website",
"url": "https://yoast.com/",
"name": "Yoast",
"description": "SEO for everyone",
"publisher": {
"@id": "https://yoast.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": {
"@type": "[DEPTH_TRUNCATED]",
"valueRequired": "[DEPTH_TRUNCATED]",
"valueName": "[DEPTH_TRUNCATED]"
}
}
],
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://yoast.com/#organization"
}
},
"4": {
"@type": [
"Organization",
"Brand"
],
"@id": "https://yoast.com/#organization",
"name": "Yoast",
"url": "https://yoast.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://yoast.com/#/schema/logo/image/",
"url": "https://yoast.com/app/uploads/2020/09/Yoast_Icon_SocialMedia_500x500.png",
"contentUrl": "https://yoast.com/app/uploads/2020/09/Yoast_Icon_SocialMedia_500x500.png",
"width": 500,
"height": 500,
"caption": "Yoast"
},
"image": {
"@id": "https://yoast.com/#/schema/logo/image/"
},
"sameAs": {
"0": "https://www.facebook.com/yoast",
"1": "https://x.com/yoast",
"2": "https://www.instagram.com/yoast/",
"3": "https://www.linkedin.com/company/1414157/",
"4": "https://www.pinterest.com/yoast/",
"_items_truncated": true
},
"numberOfEmployees": 90,
"founder": {
"@type": "Person",
"name": "Joost de Valk",
"sameAs": "https://en.wikipedia.org/wiki/Joost_de_Valk"
},
"foundingDate": "2010-05-01",
"slogan": "SEO for Everyone",
"description": "Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.",
"legalName": "Yoast BV",
"parentOrganization": {
"@type": "Organization",
"name": "Newfold Digital",
"description": "Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally.",
"url": "https://newfold.com/",
"sameAs": [
"https://newfold.com/"
],
"logo": "https://yoast.com/app/uploads/2022/01/newfold-logo.png"
},
"memberOf": {
"@type": "Organization",
"name": "World Wide Web Consortium (W3C)",
"description": "The World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web.",
"url": "https://w3.org/",
"sameAs": [
"https://w3.org/"
],
"logo": "https://www.w3.org/Icons/w3c_main.png"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11594
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Product",
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#product",
"name": "Yoast SEO Premium",
"url": "https://yoast.com/product/yoast-seo-premium-wordpress/",
"description": "Drive more traffic and outperform competitors with Yoast SEO Premium. Automate technical SEO, optimize multiple keywords, and make content optimization seamless.\r\n ",
"image": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/#primaryimage"
},
"sku": "82112",
"offers": [
{
"@type": "Offer",
"priceSpecification": [
"[DEPTH_TRUNCATED]"
],
"availability": "http://schema.org/InStock",
"url": "https://yoast.com/product/yoast-seo-premium-wordpress/",
"seller": {
"@id": "[DEPTH_TRUNCATED]"
},
"@id": "https://yoast.com/#/schema/offer/4113952-0"
}
],
"mainEntityOfPage": {
"@id": "https://yoast.com/product/yoast-seo-premium-wordpress/"
},
"mpn": "82112"
}
],
"_truncated": true,
"_original_size": 11594
}
]
/product/yoast-seo-shopify/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"ItemPage"
],
"@id": "https://yoast.com/product/yoast-seo-shopify/",
"url": "https://yoast.com/product/yoast-seo-shopify/",
"name": "Yoast SEO for Shopify • Yoast",
"isPartOf": {
"@id": "https://yoast.com/#website"
},
"primaryImageOfPage": {
"@id": "https://yoast.com/product/yoast-seo-shopify/#primaryimage"
},
"image": {
"@id": "https://yoast.com/product/yoast-seo-shopify/#primaryimage"
},
"thumbnailUrl": "https://yoast.com/app/uploads/2021/07/shopify_icon.svg",
"description": "Achieve expert-level ecommerce optimization with Yoast SEO for Shopify. Leverage built-in schema and real-time feedback to succeed!",
"breadcrumb": {
"@id": "https://yoast.com/product/yoast-seo-shopify/#breadcrumb"
},
"mainEntity": [
{
"@id": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752071907645"
},
{
"@id": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752072018649"
},
{
"@id": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752072041848"
},
{
"@id": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752137437398"
}
],
"inLanguage": "en-US",
"potentialAction": {
"@type": "BuyAction",
"target": "https://yoast.com/product/yoast-seo-shopify/"
}
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://yoast.com/product/yoast-seo-shopify/#primaryimage",
"url": "https://yoast.com/app/uploads/2021/07/shopify_icon.svg",
"contentUrl": "https://yoast.com/app/uploads/2021/07/shopify_icon.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://yoast.com/product/yoast-seo-shopify/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://yoast.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://yoast.com/store/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Yoast SEO for Shopify"
}
]
},
{
"@type": "WebSite",
"@id": "https://yoast.com/#website",
"url": "https://yoast.com/",
"name": "Yoast",
"description": "SEO for everyone",
"publisher": {
"@id": "https://yoast.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://yoast.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://yoast.com/#organization"
}
},
{
"@type": [
"Organization",
"Brand"
],
"@id": "https://yoast.com/#organization",
"name": "Yoast",
"url": "https://yoast.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://yoast.com/#/schema/logo/image/",
"url": "https://yoast.com/app/uploads/2020/09/Yoast_Icon_SocialMedia_500x500.png",
"contentUrl": "https://yoast.com/app/uploads/2020/09/Yoast_Icon_SocialMedia_500x500.png",
"width": 500,
"height": 500,
"caption": "Yoast"
},
"image": {
"@id": "https://yoast.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/yoast",
"https://x.com/yoast",
"https://www.instagram.com/yoast/",
"https://www.linkedin.com/company/1414157/",
"https://www.pinterest.com/yoast/",
"https://www.youtube.com/yoast",
"https://en.wikipedia.org/wiki/Yoast",
"https://www.tiktok.com/@yoastseo",
"https://g.co/kgs/4H5sG2",
"https://g.co/kgs/a9XfUu"
],
"numberOfEmployees": 90,
"founder": {
"@type": "Person",
"name": "Joost de Valk",
"sameAs": "https://en.wikipedia.org/wiki/Joost_de_Valk"
},
"foundingDate": "2010-05-01",
"slogan": "SEO for Everyone",
"description": "Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.",
"legalName": "Yoast BV",
"parentOrganization": {
"@type": "Organization",
"name": "Newfold Digital",
"description": "Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally.",
"url": "https://newfold.com/",
"sameAs": [
"https://newfold.com/"
],
"logo": "https://yoast.com/app/uploads/2022/01/newfold-logo.png"
},
"memberOf": {
"@type": "Organization",
"name": "World Wide Web Consortium (W3C)",
"description": "The World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web.",
"url": "https://w3.org/",
"sameAs": [
"https://w3.org/"
],
"logo": "https://www.w3.org/Icons/w3c_main.png"
}
},
{
"@type": "Question",
"@id": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752071907645",
"position": 1,
"url": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752071907645",
"name": "What languages does Yoast SEO for Shopify support?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "Yoast SEO for Shopify offers a readability and SEO analysis for 20+ languages. The app itself is translated into 27 languages! <a href=\"https://yoast.com/shopify-features/languages/\">Find out if we support your language as well.</a>",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752072018649",
"position": 2,
"url": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752072018649",
"name": "Is there an annual plan available?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes! And, you get 12 months for the price of 10!",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752072041848",
"position": 3,
"url": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752072041848",
"name": "What payment methods are available?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "Your payment is connected to your Shopify payment method. This means that you’ll pay in the same way for Yoast SEO as you do for your Shopify account.",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752137437398",
"position": 4,
"url": "https://yoast.com/product/yoast-seo-shopify/#faq-question-1752137437398",
"name": "Can I migrate my SEO data from another SEO app to Yoast SEO for Shopify?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes! To import your data from another SEO plugin, you can use the “SEO data migration” feature in Yoast SEO. You can find it in <strong>Settings > Site settings > SEO data migration.</strong> Need help? Read <a href=\"https://yoast.com/help/how-to-switch-to-yoast-seo-for-shopify/\">this help article</a> or reach out to the live chat in-app.",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@id": "https://yoast.com/product/yoast-seo-shopify/#product",
"mainEntityOfPage": {
"@id": "https://yoast.com/product/yoast-seo-shopify/"
},
"name": "Yoast SEO for Shopify",
"sku": "shopify-premium",
"brand": {
"@id": "https://yoast.com/#organization"
},
"description": "Achieve expert-level ecommerce optimization with Yoast SEO for Shopify. Leverage built-in schema and real-time feedback to succeed!",
"mpn": "shopify-premium",
"@type": [
"Product",
"WebApplication"
],
"operatingSystem": "Shopify",
"applicationCategory": "BusinessApplication",
"manufacturer": {
"@id": "https://yoast.com/#organization"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD",
"price": "19.00",
"url": "https://yoast.com/product/yoast-seo-shopify/"
},
"aggregateRating": {
"@type": "AggregateRating",
"worstRating": 1,
"bestRating": 5,
"ratingValue": 4.6,
"ratingCount": "161",
"reviewCount": "161"
},
"image": [
"https://yoast.com/cdn-cgi/image/width=1200%2Cheight=1200%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2021/07/shopify_icon.svg",
"https://yoast.com/cdn-cgi/image/width=1600%2Cheight=1200%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2021/07/shopify_1344x480.png",
"https://yoast.com/cdn-cgi/image/width=1600%2Cheight=757.89%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2021/07/shopify_1344x480.png"
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Product",
"@id": "https://yoast.com/product/yoast-seo-shopify/#product",
"name": "Yoast SEO for Shopify",
"url": "https://yoast.com/product/yoast-seo-shopify/",
"description": "Boost your Shopify store’s organic reach with Yoast SEO. Optimize product pages and attract more customers by integrating SEO tools directly into your platform.",
"image": {
"@id": "https://yoast.com/product/yoast-seo-shopify/#primaryimage"
},
"sku": "shopify-premium",
"offers": [
{
"@type": "Offer",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "19.00",
"priceCurrency": "USD",
"valueAddedTaxIncluded": false
}
],
"availability": "http://schema.org/InStock",
"url": "https://yoast.com/product/yoast-seo-shopify/",
"seller": {
"@id": "https://yoast.com/#organization"
},
"@id": "https://yoast.com/#/schema/offer/2963886-0"
}
],
"mainEntityOfPage": {
"@id": "https://yoast.com/product/yoast-seo-shopify/"
},
"mpn": "shopify-premium"
}
]
}
]
/product/yoast-woocommerce-seo/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"ItemPage"
],
"@id": "https://yoast.com/product/yoast-woocommerce-seo/",
"url": "https://yoast.com/product/yoast-woocommerce-seo/",
"name": "Yoast WooCommerce SEO • Yoast",
"isPartOf": {
"@id": "https://yoast.com/#website"
},
"primaryImageOfPage": {
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#primaryimage"
},
"image": {
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#primaryimage"
},
"thumbnailUrl": "https://yoast.com/app/uploads/2025/05/woo_icon.svg",
"description": "Make your products stand out in the search results with the Yoast WooCommerce SEO plugin. Let’s drive more traffic to your online store!",
"breadcrumb": {
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#breadcrumb"
},
"mainEntity": [
{
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#faq-question-1759998319048"
},
{
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#faq-question-1760004904196"
},
{
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#faq-question-1760004705028"
}
],
"inLanguage": "en-US",
"potentialAction": {
"@type": "BuyAction",
"target": "https://yoast.com/product/yoast-woocommerce-seo/"
}
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#primaryimage",
"url": "https://yoast.com/app/uploads/2025/05/woo_icon.svg",
"contentUrl": "https://yoast.com/app/uploads/2025/05/woo_icon.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://yoast.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://yoast.com/store/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Yoast WooCommerce SEO"
}
]
},
{
"@type": "WebSite",
"@id": "https://yoast.com/#website",
"url": "https://yoast.com/",
"name": "Yoast",
"description": "SEO for everyone",
"publisher": {
"@id": "https://yoast.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://yoast.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://yoast.com/#organization"
}
},
{
"@type": [
"Organization",
"Brand"
],
"@id": "https://yoast.com/#organization",
"name": "Yoast",
"url": "https://yoast.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://yoast.com/#/schema/logo/image/",
"url": "https://yoast.com/app/uploads/2020/09/Yoast_Icon_SocialMedia_500x500.png",
"contentUrl": "https://yoast.com/app/uploads/2020/09/Yoast_Icon_SocialMedia_500x500.png",
"width": 500,
"height": 500,
"caption": "Yoast"
},
"image": {
"@id": "https://yoast.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/yoast",
"https://x.com/yoast",
"https://www.instagram.com/yoast/",
"https://www.linkedin.com/company/1414157/",
"https://www.pinterest.com/yoast/",
"https://www.youtube.com/yoast",
"https://en.wikipedia.org/wiki/Yoast",
"https://www.tiktok.com/@yoastseo",
"https://g.co/kgs/4H5sG2",
"https://g.co/kgs/a9XfUu"
],
"numberOfEmployees": 90,
"founder": {
"@type": "Person",
"name": "Joost de Valk",
"sameAs": "https://en.wikipedia.org/wiki/Joost_de_Valk"
},
"foundingDate": "2010-05-01",
"slogan": "SEO for Everyone",
"description": "Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.",
"legalName": "Yoast BV",
"parentOrganization": {
"@type": "Organization",
"name": "Newfold Digital",
"description": "Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally.",
"url": "https://newfold.com/",
"sameAs": [
"https://newfold.com/"
],
"logo": "https://yoast.com/app/uploads/2022/01/newfold-logo.png"
},
"memberOf": {
"@type": "Organization",
"name": "World Wide Web Consortium (W3C)",
"description": "The World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web.",
"url": "https://w3.org/",
"sameAs": [
"https://w3.org/"
],
"logo": "https://www.w3.org/Icons/w3c_main.png"
}
},
{
"@type": "Question",
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#faq-question-1759998319048",
"position": 1,
"url": "https://yoast.com/product/yoast-woocommerce-seo/#faq-question-1759998319048",
"name": "How do I use Yoast WooCommerce SEO after purchase?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "If you are not sure how to do get started, you can visit our Help center and read our articles to help you get going. We recommend starting with our <a href=\"https://yoast.com/help/installation-guide-for-yoast-woocommerce-seo/\">Yoast WooCommerce SEO installation guide</a>. Already installed the product? Take a look at our <a href=\"https://yoast.com/help/configuration-guide-for-yoast-woocommerce-seo/\">Yoast WooCommerce SEO configuration guide.</a>",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#faq-question-1760004904196",
"position": 2,
"url": "https://yoast.com/product/yoast-woocommerce-seo/#faq-question-1760004904196",
"name": "Can I use the Yoast WooCommerce SEO plugin on its own?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "In order for the plugin to work properly, you need to install Yoast SEO or Yoast SEO Premium first as you can't use Yoast WooCommerce SEO without one of these plugins, but don't worry, our premium plugin is included in the price, you don't have to buy this separately. ",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#faq-question-1760004705028",
"position": 3,
"url": "https://yoast.com/product/yoast-woocommerce-seo/#faq-question-1760004705028",
"name": "What does the Yoast WooCommerce SEO package include?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "The package includes the Yoast WooCommerce SEO, Yoast SEO Premium, Yoast Local SEO, Yoast News SEO, Yoast Video SEO plugins as well as a Yoast SEO Google Docs add-on seat.",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#product",
"mainEntityOfPage": {
"@id": "https://yoast.com/product/yoast-woocommerce-seo/"
},
"name": "Yoast WooCommerce SEO",
"sku": "82113",
"brand": {
"@id": "https://yoast.com/#organization"
},
"description": "Make your products stand out in the search results with the Yoast WooCommerce SEO plugin. Let’s drive more traffic to your online store!",
"mpn": "82113",
"@type": [
"Product",
"WebApplication"
],
"operatingSystem": "WordPress",
"applicationCategory": "BusinessApplication",
"manufacturer": {
"@id": "https://yoast.com/#organization"
},
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD",
"price": "178.80",
"url": "https://yoast.com/product/yoast-woocommerce-seo/"
},
"aggregateRating": {
"@type": "AggregateRating",
"worstRating": 1,
"bestRating": 5,
"ratingValue": 4.6,
"ratingCount": "819",
"reviewCount": "819"
},
"image": [
"https://yoast.com/cdn-cgi/image/width=1200%2Cheight=1200%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2025/05/woo_icon.svg",
"https://yoast.com/cdn-cgi/image/width=1600%2Cheight=1200%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2025/05/woo_1344x480.png",
"https://yoast.com/cdn-cgi/image/width=1600%2Cheight=757.89%2Cfit=crop%2Cf=auto%2Conerror=redirect/app/uploads/2025/05/woo_1344x480.png"
]
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Product",
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#product",
"name": "Yoast WooCommerce SEO",
"url": "https://yoast.com/product/yoast-woocommerce-seo/",
"description": "Maximize your store’s visibility with Yoast WooCommerce SEO. Enhance product rankings and attract more buyers by integrating SEO directly into your workflow.",
"image": {
"@id": "https://yoast.com/product/yoast-woocommerce-seo/#primaryimage"
},
"sku": "82113",
"offers": [
{
"@type": "Offer",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "178.80",
"priceCurrency": "GBP",
"valueAddedTaxIncluded": false
}
],
"availability": "http://schema.org/InStock",
"url": "https://yoast.com/product/yoast-woocommerce-seo/",
"seller": {
"@id": "https://yoast.com/#organization"
},
"@id": "https://yoast.com/#/schema/offer/4113957-0"
}
],
"mainEntityOfPage": {
"@id": "https://yoast.com/product/yoast-woocommerce-seo/"
},
"mpn": "82113"
}
]
}
]
Explore the other reputation pillars for Yoast
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Yoast, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yoast: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yoast.com to view the most current version of its content and see directly what this company is about and what it offers.