Digital Advertising Alliance (DAA) / YourAdChoices
(https://youradchoices.com) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The primary authority gap is technical rather than reputational. All pages lack structured data (schema_json is null), which is a disconnect for an organization establishing industry standards for the ‘digital economy.’ While it lacks Person schema for individual experts, it provides massive institutional authority by listing the specific founding years and missions of its partner trade associations (e.g., 4As established 1917, ANA founded 1910).
The site makes a bold claim that the Icon is served ‘globally more than one trillion times each month.’ While plausible for this industry body, the site lacks a direct link to a transparency report or third-party audit to substantiate this specific figure. Other performance claims regarding the ‘hundreds of companies’ participating are supported by naming the trade associations that represent them.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /learn/ | 0 | 0 |
| /control/ | 0 | 0 |
| /about/ | 0 | 0 |
| /principles/ | 0 | 0 |
| /choices-faq/ | 13 | 0 |
This page presents a snapshot of public data from Digital Advertising Alliance (DAA) / YourAdChoices, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Digital Advertising Alliance (DAA) / YourAdChoices: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://youradchoices.com to view the most current version of its content and see directly what this company is about and what it offers.