Digital Advertising Alliance (DAA) / YourAdChoices
(https://youradchoices.com) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimally present. The primary flag is the review_count of 13 on the Consumer Assistance page with a proof_links_count of 0, indicating feedback is displayed without direct verification paths. However, this is offset by the inclusion of institutional logos (4As, IAB, ANA, BBB) that represent the industry consortium.
The proof density is high due to the ‘Principles’ page which provides downloadable PDF documentation for ‘OBA Principles,’ ‘Multi-Site Data (MSD) Data,’ and ‘Cross-Device Guidance.’ These technical specifications act as a primary proof path, shifting the site from vague assertions to concrete policy standards.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /learn/ | 0 | 0 |
| /control/ | 0 | 0 |
| /about/ | 0 | 0 |
| /principles/ | 0 | 0 |
| /choices-faq/ | 13 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
This page presents a snapshot of public data from Digital Advertising Alliance (DAA) / YourAdChoices, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Digital Advertising Alliance (DAA) / YourAdChoices: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://youradchoices.com to view the most current version of its content and see directly what this company is about and what it offers.