Based on 831 businesses audited.
Media, News & Publishing Reputation: Sir Arthur Conan Doyle Literary Estate / Arthur Conan Doyle Characters Ltd. (arthurconandoyle.com)
This is a rare case of a site with a low BS score but poor technical authority. It is devoid of marketing fluff and industry clichés, providing high-substance historical and legal data. The score is only elevated by a total lack of modern technical trust signals and structured data.
Media, News & Publishing Reputation: Sir Arthur Conan Doyle Literary Estate / Arthur Conan Doyle Characters Ltd. (arthurconandoyle.com)
The site fits the Media & Publishing category as it manages the intellectual property of a major literary figure. However, it does not resemble a ‘News’ outlet as defined by the industry dictionary, focusing instead on copyright administration and brand management.
“The score of 73 is driven primarily by technical and authority gaps (12 points) and a lack of external proof paths (7 points). The site scores almost zero on fluff and jargon, indicating very high substance. The absence of structured data and basic SEO elements like headings is the main contributor to the score.”