Based on 831 businesses audited.
Future PLC has 6.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Future PLC (futureplc.com)
This is a high-substance corporate entity that successfully anchors its marketing ‘power words’ in decades of acquisition history and massive audience metrics. It is one of the rare sites where the ‘Information Density’ score is low because the content is actually useful rather than fluffy.
Media, News & Publishing Reputation: Future PLC (futureplc.com)
The site is an exact match for the Media, News & Publishing category. The content revolves entirely around brand portfolios, audience reach metrics, and content creation technology like the Vanilla CMS and Hawk eCommerce platform.
“The score of 72 is driven primarily by Trust Theatre flags and technical schema gaps. The site loses 13 points in Trust and Proof due to a lack of external verification links for its massive internal metrics. Small penalties in Commodity Fingerprint (5) and Information Density (6) reflect the presence of some standard corporate 'value' fluff and marketing power-word headings.”