Future PLC
(https://futureplc.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps exist primarily in the technical schema implementation. While names like Kevin Li Ying (CEO) and Chris Anderson (Founder) are cited, the JSON-LD lacks Person schema or sameAs links to verify their professional footprints or social authority. The organization schema is functional but lacks the granular ‘knowsAbout’ or ‘memberOf’ properties that would technically cement its claim as a ‘Global Leader.’
There is a minor disconnect regarding performance claims like ‘unparalleled expertise’ and ‘trusted guidance.’ While Future PLC provides significant volume data (e.g., 41B ad impressions), it lacks external case studies or client testimonials from the advertisers who ostensibly benefit from this reach, relying instead on its own scale as proof of efficacy.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://futureplc.com/",
"url": "https://futureplc.com/",
"name": "Global Leader in Specialist Media - Future",
"isPartOf": {
"@id": "https://futureplc.com/#website"
},
"about": {
"@id": "https://futureplc.com/#organization"
},
"datePublished": "2021-08-03T10:33:49+00:00",
"dateModified": "2026-05-14T11:41:08+00:00",
"description": "We are Future, the global platform for specialist media, home to some of the world's most popular media brands and expert content.",
"breadcrumb": {
"@id": "https://futureplc.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://futureplc.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://futureplc.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://futureplc.com/#website",
"url": "https://futureplc.com/",
"name": "Future",
"description": "Global Leader in Specialist Media",
"publisher": {
"@id": "https://futureplc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://futureplc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://futureplc.com/#organization",
"name": "Future PLC",
"url": "https://futureplc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://futureplc.com/#/schema/logo/image/",
"url": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
"contentUrl": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
"width": 840,
"height": 393,
"caption": "Future PLC"
},
"image": {
"@id": "https://futureplc.com/#/schema/logo/image/"
}
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://futureplc.com/news/",
"url": "https://futureplc.com/news/",
"name": "News Archives - Future",
"isPartOf": {
"@id": "https://futureplc.com/#website"
},
"primaryImageOfPage": {
"@id": "https://futureplc.com/news/#primaryimage"
},
"image": {
"@id": "https://futureplc.com/news/#primaryimage"
},
"thumbnailUrl": "https://futureplc.com/wp-content/uploads/2026/05/Future-Logo-e1750173086282.jpg",
"breadcrumb": {
"@id": "https://futureplc.com/news/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://futureplc.com/news/#primaryimage",
"url": "https://futureplc.com/wp-content/uploads/2026/05/Future-Logo-e1750173086282.jpg",
"contentUrl": "https://futureplc.com/wp-content/uploads/2026/05/Future-Logo-e1750173086282.jpg",
"width": 914,
"height": 539
},
{
"@type": "BreadcrumbList",
"@id": "https://futureplc.com/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://futureplc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://futureplc.com/#website",
"url": "https://futureplc.com/",
"name": "Future",
"description": "Global Leader in Specialist Media",
"publisher": {
"@id": "https://futureplc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://futureplc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://futureplc.com/#organization",
"name": "Future PLC",
"url": "https://futureplc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://futureplc.com/#/schema/logo/image/",
"url": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
"contentUrl": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
"width": 840,
"height": 393,
"caption": "Future PLC"
},
"image": {
"@id": "https://futureplc.com/#/schema/logo/image/"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://futureplc.com/about/",
"url": "https://futureplc.com/about/",
"name": "The Global Platform For Specialist Media - Future",
"isPartOf": {
"@id": "https://futureplc.com/#website"
},
"datePublished": "2021-08-03T16:36:31+00:00",
"dateModified": "2025-07-03T14:27:22+00:00",
"description": "We stand at the forefront of content creation and audience engagement, our success is underpinned by innovative technology and powerful data.",
"breadcrumb": {
"@id": "https://futureplc.com/about/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://futureplc.com/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://futureplc.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://futureplc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://futureplc.com/#website",
"url": "https://futureplc.com/",
"name": "Future",
"description": "Global Leader in Specialist Media",
"publisher": {
"@id": "https://futureplc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://futureplc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://futureplc.com/#organization",
"name": "Future PLC",
"url": "https://futureplc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://futureplc.com/#/schema/logo/image/",
"url": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
"contentUrl": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
"width": 840,
"height": 393,
"caption": "Future PLC"
},
"image": {
"@id": "https://futureplc.com/#/schema/logo/image/"
}
}
]
}
/our-brands/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://futureplc.com/our-brands/",
"url": "https://futureplc.com/our-brands/",
"name": "Our leading media brands - Future",
"isPartOf": {
"@id": "https://futureplc.com/#website"
},
"datePublished": "2021-08-03T10:37:31+00:00",
"dateModified": "2026-02-12T09:25:36+00:00",
"description": "Future leading media brands connect millions of people worldwide and provide them with trusted, expert content.",
"breadcrumb": {
"@id": "https://futureplc.com/our-brands/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://futureplc.com/our-brands/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://futureplc.com/our-brands/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://futureplc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Brands"
}
]
},
{
"@type": "WebSite",
"@id": "https://futureplc.com/#website",
"url": "https://futureplc.com/",
"name": "Future",
"description": "Global Leader in Specialist Media",
"publisher": {
"@id": "https://futureplc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://futureplc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://futureplc.com/#organization",
"name": "Future PLC",
"url": "https://futureplc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://futureplc.com/#/schema/logo/image/",
"url": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
"contentUrl": "https://futureplc.com/wp-content/uploads/2018/05/FUTURE-logo-1-RGB.png",
"width": 840,
"height": 393,
"caption": "Future PLC"
},
"image": {
"@id": "https://futureplc.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 0 |
| /news/ | 4 | 0 |
| /about/ | 2 | 0 |
| /our-brands/ | 22 | 1 |
This page presents a snapshot of public data from Future PLC, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Future PLC: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://futureplc.com to view the most current version of its content and see directly what this company is about and what it offers.