Bristol Live
(https://www.bristolpost.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal as the site consistently names its journalists, such as Will Murray and Daniel Carter, lending human accountability to the reporting. The schema identity is robust, utilizing NewsMediaOrganization and NewsArticle structured data to verify its status as a publishing entity. The only technical gap noted is the missing H1 tag on the homepage, which is a minor technical credibility failure for a site claiming digital-first publishing excellence.
The site avoids the standard ‘best-in-class’ marketing claims typical of BS-heavy sites, focusing instead on descriptive news reporting. Where disconnects occur, they are located in the shopping and affiliate sections where claims of ‘best fitting’ or ‘radiant skin’ are presented as news despite being promotional in nature. These sections contrast sharply with the grounded reporting of the newsroom, creating a two-tier credibility environment. The ‘EXCLUSIVE’ tags on sports reporting are substantiated by specific names and transfer details, which mitigates the typical disconnect seen in news-style marketing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.bristolpost.co.uk/#homepage",
"name": "Bristol Live",
"url": "https://www.bristolpost.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.bristolpost.co.uk/#website",
"url": "https://www.bristolpost.co.uk",
"name": "Bristol Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.bristolpost.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Police update after major search for 'person in river'",
"url": "https://www.bristolpost.co.uk/news/bristol-news/police-update-after-major-search-10978134"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "Bournemouth assistant front runner to become new Bristol City boss after Roy Hodgson’s spell",
"url": "https://www.bristolpost.co.uk/sport/football/football-news/bournemouth-assistant-front-runner-become-10978223"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "Pensioner sexually abused children in Bristol and London",
"url": "https://www.bristolpost.co.uk/news/bristol-news/pensioner-sexually-abused-children-bristol-10978192"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Three guilty of involvement in brutal killing of Bristol man",
"url": "https://www.bristolpost.co.uk/news/bristol-news/three-guilty-involvement-brutal-killing-10977938"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Former officer used police systems to access member of the public’s personal details",
"url": "https://www.bristolpost.co.uk/news/bristol-news/former-officer-used-police-systems-10977942"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.bristolpost.co.uk/#newsorganization",
"name": "Bristol Live",
"url": "https://www.bristolpost.co.uk",
"publishingPrinciples": "https://www.bristolpost.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.bristolpost.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/bristolpost/logos/masthead-bristolpost-default.svg",
"width": 137,
"height": 60
},
"sameAs": [
"https://www.facebook.com/bristol.live",
"https://x.com/bristollive"
]
},
"_truncated": true,
"_original_size": 21833
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /news/ | 27 | 2 |
| /whats-on/ | 35 | 2 |
| /all-about/bristol-city-fc/ | 25 | 2 |
| /all-about/bristol-rovers-fc/ | 25 | 2 |
| /advertising/ | 9 | 2 |
This page presents a snapshot of public data from Bristol Live, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bristol Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.bristolpost.co.uk to view the most current version of its content and see directly what this company is about and what it offers.