Based on 832 businesses audited.
Bristol Live has 11.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Bristol Live (www.bristolpost.co.uk)
Bristol Live is a high-substance news platform that is technically and editorially authentic but suffers from high ‘affiliate noise’ and a generic regional-media template. It scores low on the BS scale because its primary signal (local news) is backed by forensic detail and named accountability. The presence of shopping fluff is the only significant anchor dragging down its substance score.
Media, News & Publishing Reputation: Bristol Live (www.bristolpost.co.uk)
The site perfectly aligns with the Media, News & Publishing category. Its content is structured around news cycles, local sports reporting, and community events, which matches its stated purpose as a local news authority.
“The score of 77 is driven primarily by the Commodity Fingerprint and Trust and Proof pillars. The high prevalence of boilerplate template language ('Story Saved', 'Follow us') and the inclusion of subjective affiliate shopping claims without external verification prevent a lower score. However, the high Information Density in the core news reporting keeps the total score well within the 'Low BS' range.”