Based on 831 businesses audited.
The Mercury News has 10.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: The Mercury News (mercurynews.com)
This is a high-substance journalistic platform that suffers only from the technical clutter of standard ad-tech templates and generic digital publishing headers. It avoids almost all marketing BS by anchoring its primary value in data-rich reporting and named authorship. The BS score is driven by technical ad-tech markers and template boilerplate rather than lack of substance.
Media, News & Publishing Reputation: The Mercury News (mercurynews.com)
The site perfectly matches the Media, News & Publishing category through its high-frequency reporting of localized current events and political analysis. The presence of detailed journalistic protocols, such as poll margin of error citations and named photo credits, confirms its classification as a primary news source rather than a marketing or aggregation platform.
“The score of 76 is primarily driven by the Trust and Proof pillar (12/20) due to the trust_theatre_flag and the lack of external verification links in the crawl. The Commodity Fingerprint (8/15) also contributed due to the heavy reliance on generic newsroom templates and ad-tech blocks. The site performed near-perfectly in Information Density and Semantic Coherence, preventing a higher BS score.”