The Mercury News
(https://mercurynews.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority gaps are minimal as the site utilizes named journalists and contributors with clear bylines, such as John Woolfolk and Shae Hammond. The schema data correctly identifies the entity as a NewsMediaOrganization and supports individual article authorship through NewsArticle structured data. However, the schema dump lacks deep sameAs links for reporters to external professional records or press credentials. While the institutional authority is robust, the digital footprints for individual experts are only partially substantiated within the technical implementation.
The marketing tone of being a leading source is actually substantiated by the volume and specificity of the local reporting provided. Unlike many sites that claim authority while providing aggregated wire stories, The Mercury News demonstrates its primary signal through original reporting on local issues like the Hollister pedestrian infrastructure. There is very little disconnect between the brand’s self-positioning and the actual substance of the content delivered to the reader.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"headline": "The Mercury News",
"url": "https://www.mercurynews.com/",
"publication": "The Mercury News",
"mainEntityOfPage": {
"@id": "https://www.mercurynews.com/"
}
}
/2026/05/07/california-primary-endorsements-june-2026/
[
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Bay Area News Group’s endorsement guide to California’s June 2 Primary",
"url": "https://www.mercurynews.com/2026/05/07/california-primary-endorsements-june-2026/",
"mainEntityOfPage": {
"@type": "NewsArticle",
"@id": "https://www.mercurynews.com/2026/05/07/california-primary-endorsements-june-2026/"
},
"thumbnailUrl": "https://www.mercurynews.com/wp-content/uploads/2026/05/Election2026_featured_image.webp?w=150",
"image": [
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"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://www.mercurynews.com/wp-content/uploads/2026/05/Election2026_featured_image.webp?w=1600&resize=1600,900",
"width": "1600",
"height": "900",
"contentUrl": "https://www.mercurynews.com/wp-content/uploads/2026/05/Election2026_featured_image.webp?w=1600&resize=1600,900"
},
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"@type": "ImageObject",
"url": "https://www.mercurynews.com/wp-content/uploads/2026/05/Election2026_featured_image.webp?w=1200&resize=1200,900",
"width": "1200",
"height": "900",
"contentUrl": "https://www.mercurynews.com/wp-content/uploads/2026/05/Election2026_featured_image.webp?w=1200&resize=1200,900"
},
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"@context": "https://schema.org",
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"width": "1800",
"height": "1800",
"contentUrl": "https://www.mercurynews.com/wp-content/uploads/2026/05/Election2026_featured_image.webp?w=1800&resize=1800,1800"
}
],
"articleSection": "Endorsements",
"author": [
{
"@type": "Person",
"name": "Mercury News & East Bay Times Editorial Boards",
"workLocation": {
"@type": "Place"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Journalist"
},
"url": "https://www.mercurynews.com/author/mercury-news-east-bay-times-editorial-boards/"
}
],
"creator": [
"Mercury News & East Bay Times Editorial Boards"
],
"publisher": {
"@type": "Organization",
"name": "The Mercury News",
"logo": "?w=600"
},
"keywords": [
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"opinion",
"alameda county",
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"contra costa county",
"east bay",
"east contra costa",
"tri valley",
"west contra costa",
"editorials",
"endorsements"
],
"dateCreated": "2026-05-07T23:54:10Z",
"datePublished": "2026-05-07T23:54:10Z",
"dateModified": "2026-05-29T22:39:13Z",
"isBasedOn": "https://www.mercurynews.com/2026/05/07/california-primary-endorsements-june-2026/",
"isAccessibleForFree": true
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.mercurynews.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mercurynews.com/2026/",
"name": "2026"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.mercurynews.com/2026/05/",
"name": "05"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.mercurynews.com/2026/05/07/",
"name": "07"
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},
{
"@type": "ListItem",
"position": 5,
"item": {
"@id": "https://www.mercurynews.com/2026/05/07/california-primary-endorsements-june-2026/",
"name": "Bay Area News Group’s endorsement guide to California’s June 2 Primary"
}
}
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},
{
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"itemListElement": [
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"position": 1,
"item": {
"@id": "https://www.mercurynews.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mercurynews.com/opinion/",
"name": "Opinion"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.mercurynews.com/opinion/endorsements/",
"name": "Endorsements"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.mercurynews.com/2026/05/07/california-primary-endorsements-june-2026/",
"name": "Bay Area News Group’s endorsement guide to California’s June 2 Primary"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.mercurynews.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mercurynews.com/author/mercury-news-east-bay-times-editorial-boards/",
"name": "Mercury News & East Bay Times Editorial Boards"
}
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"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.mercurynews.com/2026/05/07/california-primary-endorsements-june-2026/",
"name": "Bay Area News Group’s endorsement guide to California’s June 2 Primary"
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},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
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"position": 1,
"item": {
"@id": "https://www.mercurynews.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mercurynews.com/tag/2026-election/",
"name": "2026 Election"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.mercurynews.com/2026/05/07/california-primary-endorsements-june-2026/",
"name": "Bay Area News Group’s endorsement guide to California’s June 2 Primary"
}
}
]
}
]
/2026/05/29/latest-poll-shows-tightening-race-for-number-two-spot-in-governor-race/
[
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Latest poll shows tightening race for No. 2 spot in California governor race",
"url": "https://www.mercurynews.com/2026/05/29/latest-poll-shows-tightening-race-for-number-two-spot-in-governor-race/",
"mainEntityOfPage": {
"@type": "NewsArticle",
"@id": "https://www.mercurynews.com/2026/05/29/latest-poll-shows-tightening-race-for-number-two-spot-in-governor-race/"
},
"thumbnailUrl": "https://www.mercurynews.com/wp-content/uploads/2026/03/Election_2026_California_Governor_57887.jpg?w=150",
"image": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://www.mercurynews.com/wp-content/uploads/2026/03/Election_2026_California_Governor_57887.jpg?w=1600&resize=1600,900",
"width": "1600",
"height": "900",
"contentUrl": "https://www.mercurynews.com/wp-content/uploads/2026/03/Election_2026_California_Governor_57887.jpg?w=1600&resize=1600,900"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://www.mercurynews.com/wp-content/uploads/2026/03/Election_2026_California_Governor_57887.jpg?w=1200&resize=1200,900",
"width": "1200",
"height": "900",
"contentUrl": "https://www.mercurynews.com/wp-content/uploads/2026/03/Election_2026_California_Governor_57887.jpg?w=1200&resize=1200,900"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://www.mercurynews.com/wp-content/uploads/2026/03/Election_2026_California_Governor_57887.jpg?w=1800&resize=1800,1800",
"width": "1800",
"height": "1800",
"contentUrl": "https://www.mercurynews.com/wp-content/uploads/2026/03/Election_2026_California_Governor_57887.jpg?w=1800&resize=1800,1800"
}
],
"articleSection": "Politics",
"author": [
{
"@type": "Person",
"name": "John Woolfolk",
"workLocation": {
"@type": "Place"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Journalist"
},
"url": "https://www.mercurynews.com/author/john-woolfolk/"
}
],
"creator": [
"John Woolfolk"
],
"publisher": {
"@type": "Organization",
"name": "The Mercury News",
"logo": "?w=600"
},
"keywords": [
"california governor election",
"pm report",
"regional",
"social alert",
"news",
"politics",
"california",
"california news",
"california politics",
"latest headlines"
],
"dateCreated": "2026-05-29T15:56:20Z",
"datePublished": "2026-05-29T15:56:20Z",
"dateModified": "2026-05-29T22:32:28Z",
"isBasedOn": "https://www.mercurynews.com/2026/05/29/latest-poll-shows-tightening-race-for-number-two-spot-in-governor-race/",
"isAccessibleForFree": false
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://www.mercurynews.com/wp-content/uploads/2026/05/SJM-L-GOVPOLL-0530-90x.webp",
"contentUrl": "https://www.mercurynews.com/wp-content/uploads/2026/05/SJM-L-GOVPOLL-0530-90x.webp",
"width": 1009,
"height": 1032,
"name": "SJM-L-GOVPOLL-0530-90x"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.mercurynews.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mercurynews.com/2026/",
"name": "2026"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.mercurynews.com/2026/05/",
"name": "05"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.mercurynews.com/2026/05/29/",
"name": "29"
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@id": "https://www.mercurynews.com/2026/05/29/latest-poll-shows-tightening-race-for-number-two-spot-in-governor-race/",
"name": "Latest poll shows tightening race for No. 2 spot in California governor race"
}
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]
},
{
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"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.mercurynews.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mercurynews.com/news/",
"name": "News"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.mercurynews.com/news/politics/",
"name": "Politics"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@id": "https://www.mercurynews.com/2026/05/29/latest-poll-shows-tightening-race-for-number-two-spot-in-governor-race/",
"name": "Latest poll shows tightening race for No. 2 spot in California governor race"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.mercurynews.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mercurynews.com/author/john-woolfolk/",
"name": "John Woolfolk"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.mercurynews.com/2026/05/29/latest-poll-shows-tightening-race-for-number-two-spot-in-governor-race/",
"name": "Latest poll shows tightening race for No. 2 spot in California governor race"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.mercurynews.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mercurynews.com/tag/california-governor-election/",
"name": "California Governor Election"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.mercurynews.com/2026/05/29/latest-poll-shows-tightening-race-for-number-two-spot-in-governor-race/",
"name": "Latest poll shows tightening race for No. 2 spot in California governor race"
}
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]
/opinion/
[
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Opinion",
"url": "https://www.mercurynews.com/opinion/"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.mercurynews.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.mercurynews.com/opinion/",
"name": "Opinion"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
28Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 19 | 0 |
| /2026/05/07/california-primary-endorsements-june-2026/ | 3 | 0 |
| /2026/05/29/latest-poll-shows-tightening-race-for-number-two-spot-in-governor-race/ | 3 | 0 |
| /opinion/ | 3 | 0 |
Explore the other reputation pillars for The Mercury News
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Mercury News, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Mercury News: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mercurynews.com to view the most current version of its content and see directly what this company is about and what it offers.