Based on 831 businesses audited.
NESN has 11.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: NESN (nesn.com)
NESN is a high-substance regional sports news outlet with minimal bullshit, scoring a 23. It avoids generic business jargon in favor of concrete sports reporting, though it lean heavily on ‘Insider’ tropes to manufacture urgency. The site proves its value through specific, named reporting rather than abstract claims.
Media, News & Publishing Reputation: NESN (nesn.com)
NESN perfectly aligns with the Media, News & Publishing category, specifically focusing on regional sports journalism. The content is dominated by timely reporting on New England franchises including the Red Sox, Bruins, and Patriots, matching the industry’s focus on audience engagement and digital-first publishing.
“The score of 77 is primarily driven by the 'Trust and Proof' and 'Information Density' pillars. The points lost were due to the frequent use of click-driven power words ('Insider', 'Bold') and the lack of explicit proof paths for these journalistic claims. The site remains very low in bullshit compared to typical corporate entities because its primary product is information, not a service-based value proposition.”