Based on 831 businesses audited.
Yahoo! UK has 11.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Yahoo! UK (uk.yahoo.com)
Yahoo! UK is a high-substance aggregator that trades on the credibility of its partners, leaving no room for traditional business fluff. Its bullshit score is purely a byproduct of its commodity portal structure and a minor reliance on unverified internal review metrics.
Media, News & Publishing Reputation: Yahoo! UK (uk.yahoo.com)
Yahoo! UK fits the Media, News & Publishing category perfectly as a major content aggregator and news portal. The content across all six pages confirms this through its focus on breaking news, sports reporting, and lifestyle features syndicated from various high-authority media outlets.
“The score of 77 is driven primarily by the Trust and Proof pillar (10 points) due to the lack of external validation for internal review counts. Minor penalties in Commodity Fingerprint (7 points) and Information Density (3 points) reflect the inherent boilerplate nature of a large-scale news aggregator.”