Yahoo! UK
(https://uk.yahoo.com) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
A Trust Theatre flag was triggered on the Sports page, which displays a review_count of 30 but a proof_links_count of 0, indicating that reviews are used as internal metrics without external validation paths. While the homepage includes two proof links, most sub-pages rely on authority-by-association with third-party providers like The Independent or PA Media rather than direct proof paths for the Yahoo platform itself.
Proof density is high due to the nature of data journalism and investigative reporting provided by syndication partners. The site demonstrates a high ratio of verifiable evidence (names, dates, currency amounts) to assertions, though it lacks a visible centralized editorial standards or corrections policy in the provided text, which is a key proof expectation for the media industry.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
171Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 18 | 2 |
| /sports/news/come-chat-surreal-encounter-prince-112212539.html | 30 | 0 |
| /news/vat-slashed-5-summer-attractions-140714015.html | 19 | 1 |
| /news/easyjet-issues-positive-update-for-anyone-travelling-this-summer—39book-with-confidence39-110744909.html | 19 | 1 |
| /style/6-best-fish-dishes-bbq-230100706.html | 47 | 1 |
| /lifestyle/articles/chef-johns-20-greatest-grilled-000000921.html | 38 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://uk.yahoo.com/#WebSite",
"@type": "WebSite",
"alternateName": [
"Yahoo UK",
"Yahoo! News UK",
"Yahoo News UK"
],
"description": "Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!",
"name": "Yahoo! UK",
"publisher": {
"@id": "https://www.yahoo.com/#NewsMediaOrganization",
"@type": "NewsMediaOrganization",
"alternateName": "Yahoo",
"name": "Yahoo!",
"url": "https://www.yahoo.com"
},
"url": "https://uk.yahoo.com/"
},
{
"@id": "https://www.yahoo.com/#NewsMediaOrganization",
"@type": "NewsMediaOrganization",
"alternateName": "Yahoo",
"logo": {
"@type": "ImageObject",
"height": "500",
"url": "https://s.yimg.com/cv/apiv2/social/images/yahoo_default_logo.png",
"width": "500"
},
"name": "Yahoo!",
"parentOrganization": {
"@id": "https://www.yahooinc.com/#Organization",
"@type": "Organization",
"alternateName": [
"Yahoo Inc",
"Yahoo!",
"Yahoo"
],
"name": "Yahoo! Inc",
"url": "https://www.yahooinc.com/"
},
"sameAs": [
"https://en.wikipedia.org/wiki/Yahoo",
"https://www.instagram.com/yahoo/",
"https://www.threads.net/@yahoo",
"https://www.tiktok.com/@yahoo",
"https://www.facebook.com/yahoo/",
"https://www.linkedin.com/company/yahoo",
"https://x.com/yahoo",
"https://www.youtube.com/yahoo"
],
"url": "https://www.yahoo.com"
}
]
}
/sports/news/come-chat-surreal-encounter-prince-112212539.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://uk.sports.yahoo.com/news/come-chat-surreal-encounter-prince-112212539.html",
"headline": "\"Come on, have a chat\" - My surreal encounter with Prince William as Aston Villa conquered Europe",
"datePublished": "2026-05-21T15:59:27.000Z",
"dateModified": "2026-05-21T15:59:27.000Z",
"keywords": [
"Aston Villa",
"Prince William",
"Dan Rolinson",
"the Villa",
"John McGinn",
"Claret and Blue"
],
"description": "How Mat kendrick and Dan Rolinson ended up celebrating with the future King Of England",
"publisher": {
"@type": "Organization",
"name": "Yahoo Sport UK",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_sports_en-GB_h_p_sports_2.png",
"width": 312,
"height": 50
},
"url": "https://uk.sports.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Mat Kendrick",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Mat Kendrick",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "Birmingham Live",
"url": "https://www.birminghammail.co.uk",
"logo": {
"@type": "ImageObject",
"width": 650,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2024-03/c45f5a50-eace-11ee-beda-c809b7a70e46"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/GDazXQCBqkkUYJYc74kGew--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2MjA7aD0xMDgwO2NmPXdlYnA-/https://media.zenfs.com/en/birmingham_live_117/4ce77b612f6fa999a72f5d182e56da82",
"height": 540,
"width": 810
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/GDazXQCBqkkUYJYc74kGew--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2MjA7aD0xMDgwO2NmPXdlYnA-/https://media.zenfs.com/en/birmingham_live_117/4ce77b612f6fa999a72f5d182e56da82",
"video": {
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Prince William meets Claret & Blue... the video nobody saw coming",
"description": "Prince William meets Claret & Blue... the video nobody saw coming",
"thumbnailUrl": "https://s.yimg.com/uu/api/res/1.2/QI6oZe5rXMvze6oAJ_Z76g--~B/aD03MjA7dz0xMjgwO2FwcGlkPXl0YWNoeW9u/https://media.zenfs.com/en/birmingham_live_117/d336deec80158cb511a40aaf9c0d5488",
"duration": "PT12M58S",
"contentUrl": "",
"embedUrl": "https://www.birminghammail.co.uk/sport/football/football-news/come-on-chat-surreal-encounter-33986833?format=embed",
"identifier": "62c8ba2a-7033-3e14-af1a-d400bf6cb384"
}
}
/news/vat-slashed-5-summer-attractions-140714015.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://uk.news.yahoo.com/vat-slashed-5-summer-attractions-140714015.html",
"headline": "VAT slashed to 5% on summer attractions in chancellor’s cost of living plan",
"datePublished": "2026-05-21T19:16:37.000Z",
"dateModified": "2026-05-21T19:16:37.000Z",
"keywords": [
"Keir Starmer",
"Rachel Reeves",
"energy bills",
"VAT",
"Sir Keir",
"families",
"school summer holidays",
"the Treasury",
"The government"
],
"description": "Reeves avoids announcing any immediate help with energy bills, despite soaring oil prices triggered by the Iran war",
"publisher": {
"@type": "Organization",
"name": "Yahoo News UK",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_news_en-GB_h_p_news_2.png",
"width": 310,
"height": 50
},
"url": "https://uk.news.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Millie Cooke",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Millie Cooke",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "The Independent",
"url": "http://www.independent.co.uk/",
"logo": {
"@type": "ImageObject",
"width": 477,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2020-12/7b119900-33ff-11eb-bfdb-7285d8d09984"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/QUyKRBOXvolzm43n6Tv0Mg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNjAwO2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/c6b2c33d8ad0fc5a50edb7ddc09b4b3e",
"height": 800,
"width": 1200
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/QUyKRBOXvolzm43n6Tv0Mg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNjAwO2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/c6b2c33d8ad0fc5a50edb7ddc09b4b3e"
}
/news/easyjet-issues-positive-update-for-anyone-travelling-this-summer—39book-with-confidence39-110744909.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://uk.news.yahoo.com/easyjet-issues-positive-update-for-anyone-travelling-this-summer---39book-with-confidence39-110744909.html",
"headline": "EasyJet issues positive update for anyone travelling this summer - 'book with confidence'",
"datePublished": "2026-05-21T11:07:44.000Z",
"dateModified": "2026-05-21T14:03:01.000Z",
"keywords": [
"EasyJet",
"Kenton Jarvis",
"summer schedule",
"fuel suppliers",
"Mr Jarvis"
],
"description": "EasyJet's chief executive said the airline is not seeing any disruption to fuel supply",
"publisher": {
"@type": "Organization",
"name": "Yahoo News UK",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_news_en-GB_h_p_news_2.png",
"width": 310,
"height": 50
},
"url": "https://uk.news.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Neil Lancefield and Alexandra Snow Press Association & Veronique Hawksworth",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Neil Lancefield and Alexandra Snow Press Association & Veronique Hawksworth",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "My London",
"url": "https://www.mylondon.news",
"logo": {
"@type": "ImageObject",
"width": 436,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2024-03/4840c2a0-eae8-11ee-9bdf-714c68c83350"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/E4CkjbJsJjvgctQGpn2W_g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2MjA7aD0xMDc4O2NmPXdlYnA-/https://media.zenfs.com/en/my_london_632/600f8b3b75ac36f2823a80e6c9940989",
"height": 539,
"width": 810
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/E4CkjbJsJjvgctQGpn2W_g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2MjA7aD0xMDc4O2NmPXdlYnA-/https://media.zenfs.com/en/my_london_632/600f8b3b75ac36f2823a80e6c9940989"
}
/style/6-best-fish-dishes-bbq-230100706.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://uk.style.yahoo.com/6-best-fish-dishes-bbq-230100706.html",
"headline": "6 best fish dishes for BBQ season, from tuna steak to prawn skewers",
"datePublished": "2026-05-19T23:01:00.000Z",
"dateModified": "2026-05-19T23:01:00.000Z",
"keywords": [
"fish dishes",
"fish and shellfish",
"tuna steaks",
"skewers",
"BBQ fish",
"taste of summer"
],
"description": "These are the best supermarket buys for summer, plus tips to ensure you cook your fish to perfection, every time.",
"publisher": {
"@type": "Organization",
"name": "Yahoo Life UK",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_life_en-US_h_p_lifev2_2.png",
"width": 300,
"height": 50
},
"url": "https://uk.style.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Stacey Smith",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Stacey Smith",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "Good Housekeeping UK",
"url": "https://www.goodhousekeeping.com/uk/",
"logo": {
"@type": "ImageObject",
"width": 101,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2021-02/7403a5b0-65ee-11eb-bbec-f5e51481437b"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/wpVa_3gOmM_a69xlLUEfpA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xMjA0O2NmPXdlYnA-/https://media.zenfs.com/en/good_housekeeping_uk_129/98ec792e575011de361ac2734bf65958",
"height": 602,
"width": 1200
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/wpVa_3gOmM_a69xlLUEfpA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xMjA0O2NmPXdlYnA-/https://media.zenfs.com/en/good_housekeeping_uk_129/98ec792e575011de361ac2734bf65958"
}
/lifestyle/articles/chef-johns-20-greatest-grilled-000000921.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://www.yahoo.com/lifestyle/articles/chef-johns-20-greatest-grilled-000000921.html",
"headline": "Chef John's 20 Greatest Grilled Chicken Recipes",
"datePublished": "2026-05-19T00:00:00.000Z",
"dateModified": "2026-05-19T00:00:00.000Z",
"keywords": [
"grilled chicken",
"Barbecue Chicken",
"John",
"Chicken Skewers"
],
"description": "With marinades and sauces inspired by Greece, India, Japan, South Africa, Italy, and of course the U.S.A., Chef John's winning recipes will have you excited ...",
"publisher": {
"@type": "Organization",
"name": "Yahoo Life",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_life_en-US_h_p_lifev2_2.png",
"width": 324,
"height": 64
},
"url": "https://www.yahoo.com/lifestyle/"
},
"author": {
"@type": "Person",
"name": "Frances Crouter",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Frances Crouter",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "allrecipes",
"url": "https://www.allrecipes.com",
"logo": {
"@type": "ImageObject",
"width": 285,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2023-04/df500f40-df7f-11ed-bf57-3c0a8db746b5"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/rWjZyrabe4Xz7sI.6NiPGA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwMDA7aD0xNTAwO2NmPXdlYnA-/https://media.zenfs.com/en/all_recipes_969/f6e3c30e6f8b82c65a10c7483166c849",
"height": 750,
"width": 1000
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/rWjZyrabe4Xz7sI.6NiPGA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwMDA7aD0xNTAwO2NmPXdlYnA-/https://media.zenfs.com/en/all_recipes_969/f6e3c30e6f8b82c65a10c7483166c849"
}
Explore the other reputation pillars for Yahoo! UK
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Yahoo! UK, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yahoo! UK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://uk.yahoo.com to view the most current version of its content and see directly what this company is about and what it offers.