Yahoo! UK
(https://uk.yahoo.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is primarily derived from the parent organization, Yahoo Inc, supported by robust Organization schema and sameAs links to major social platforms. There is a minor authority gap at the individual level; while journalists like Mat Kendrick and Millie Cooke are named, the structured data lacks Person schema with sameAs links to verify their professional digital footprints. The technical implementation is professional, though the homepage content density is thin compared to its deep-link sub-pages.
Performance claims are generally avoided in favor of reportage; where claims exist, they are attributed to specific entities like The Treasury or EasyJet’s CEO. For instance, the claim that EasyJet is ‘well placed to manage the current environment’ is immediately qualified by a disclosure of a half-year pre-tax loss of £552 million. This level of transparency is rare in high-BS environments.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://uk.yahoo.com/#WebSite",
"@type": "WebSite",
"alternateName": [
"Yahoo UK",
"Yahoo! News UK",
"Yahoo News UK"
],
"description": "Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!",
"name": "Yahoo! UK",
"publisher": {
"@id": "https://www.yahoo.com/#NewsMediaOrganization",
"@type": "NewsMediaOrganization",
"alternateName": "Yahoo",
"name": "Yahoo!",
"url": "https://www.yahoo.com"
},
"url": "https://uk.yahoo.com/"
},
{
"@id": "https://www.yahoo.com/#NewsMediaOrganization",
"@type": "NewsMediaOrganization",
"alternateName": "Yahoo",
"logo": {
"@type": "ImageObject",
"height": "500",
"url": "https://s.yimg.com/cv/apiv2/social/images/yahoo_default_logo.png",
"width": "500"
},
"name": "Yahoo!",
"parentOrganization": {
"@id": "https://www.yahooinc.com/#Organization",
"@type": "Organization",
"alternateName": [
"Yahoo Inc",
"Yahoo!",
"Yahoo"
],
"name": "Yahoo! Inc",
"url": "https://www.yahooinc.com/"
},
"sameAs": [
"https://en.wikipedia.org/wiki/Yahoo",
"https://www.instagram.com/yahoo/",
"https://www.threads.net/@yahoo",
"https://www.tiktok.com/@yahoo",
"https://www.facebook.com/yahoo/",
"https://www.linkedin.com/company/yahoo",
"https://x.com/yahoo",
"https://www.youtube.com/yahoo"
],
"url": "https://www.yahoo.com"
}
]
}
/sports/news/come-chat-surreal-encounter-prince-112212539.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://uk.sports.yahoo.com/news/come-chat-surreal-encounter-prince-112212539.html",
"headline": "\"Come on, have a chat\" - My surreal encounter with Prince William as Aston Villa conquered Europe",
"datePublished": "2026-05-21T15:59:27.000Z",
"dateModified": "2026-05-21T15:59:27.000Z",
"keywords": [
"Aston Villa",
"Prince William",
"Dan Rolinson",
"the Villa",
"John McGinn",
"Claret and Blue"
],
"description": "How Mat kendrick and Dan Rolinson ended up celebrating with the future King Of England",
"publisher": {
"@type": "Organization",
"name": "Yahoo Sport UK",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_sports_en-GB_h_p_sports_2.png",
"width": 312,
"height": 50
},
"url": "https://uk.sports.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Mat Kendrick",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Mat Kendrick",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "Birmingham Live",
"url": "https://www.birminghammail.co.uk",
"logo": {
"@type": "ImageObject",
"width": 650,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2024-03/c45f5a50-eace-11ee-beda-c809b7a70e46"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/GDazXQCBqkkUYJYc74kGew--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2MjA7aD0xMDgwO2NmPXdlYnA-/https://media.zenfs.com/en/birmingham_live_117/4ce77b612f6fa999a72f5d182e56da82",
"height": 540,
"width": 810
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/GDazXQCBqkkUYJYc74kGew--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2MjA7aD0xMDgwO2NmPXdlYnA-/https://media.zenfs.com/en/birmingham_live_117/4ce77b612f6fa999a72f5d182e56da82",
"video": {
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Prince William meets Claret & Blue... the video nobody saw coming",
"description": "Prince William meets Claret & Blue... the video nobody saw coming",
"thumbnailUrl": "https://s.yimg.com/uu/api/res/1.2/QI6oZe5rXMvze6oAJ_Z76g--~B/aD03MjA7dz0xMjgwO2FwcGlkPXl0YWNoeW9u/https://media.zenfs.com/en/birmingham_live_117/d336deec80158cb511a40aaf9c0d5488",
"duration": "PT12M58S",
"contentUrl": "",
"embedUrl": "https://www.birminghammail.co.uk/sport/football/football-news/come-on-chat-surreal-encounter-33986833?format=embed",
"identifier": "62c8ba2a-7033-3e14-af1a-d400bf6cb384"
}
}
/news/vat-slashed-5-summer-attractions-140714015.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://uk.news.yahoo.com/vat-slashed-5-summer-attractions-140714015.html",
"headline": "VAT slashed to 5% on summer attractions in chancellor’s cost of living plan",
"datePublished": "2026-05-21T19:16:37.000Z",
"dateModified": "2026-05-21T19:16:37.000Z",
"keywords": [
"Keir Starmer",
"Rachel Reeves",
"energy bills",
"VAT",
"Sir Keir",
"families",
"school summer holidays",
"the Treasury",
"The government"
],
"description": "Reeves avoids announcing any immediate help with energy bills, despite soaring oil prices triggered by the Iran war",
"publisher": {
"@type": "Organization",
"name": "Yahoo News UK",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_news_en-GB_h_p_news_2.png",
"width": 310,
"height": 50
},
"url": "https://uk.news.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Millie Cooke",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Millie Cooke",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "The Independent",
"url": "http://www.independent.co.uk/",
"logo": {
"@type": "ImageObject",
"width": 477,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2020-12/7b119900-33ff-11eb-bfdb-7285d8d09984"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/QUyKRBOXvolzm43n6Tv0Mg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNjAwO2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/c6b2c33d8ad0fc5a50edb7ddc09b4b3e",
"height": 800,
"width": 1200
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/QUyKRBOXvolzm43n6Tv0Mg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xNjAwO2NmPXdlYnA-/https://media.zenfs.com/en/the_independent_577/c6b2c33d8ad0fc5a50edb7ddc09b4b3e"
}
/news/easyjet-issues-positive-update-for-anyone-travelling-this-summer—39book-with-confidence39-110744909.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://uk.news.yahoo.com/easyjet-issues-positive-update-for-anyone-travelling-this-summer---39book-with-confidence39-110744909.html",
"headline": "EasyJet issues positive update for anyone travelling this summer - 'book with confidence'",
"datePublished": "2026-05-21T11:07:44.000Z",
"dateModified": "2026-05-21T14:03:01.000Z",
"keywords": [
"EasyJet",
"Kenton Jarvis",
"summer schedule",
"fuel suppliers",
"Mr Jarvis"
],
"description": "EasyJet's chief executive said the airline is not seeing any disruption to fuel supply",
"publisher": {
"@type": "Organization",
"name": "Yahoo News UK",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_news_en-GB_h_p_news_2.png",
"width": 310,
"height": 50
},
"url": "https://uk.news.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Neil Lancefield and Alexandra Snow Press Association & Veronique Hawksworth",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Neil Lancefield and Alexandra Snow Press Association & Veronique Hawksworth",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "My London",
"url": "https://www.mylondon.news",
"logo": {
"@type": "ImageObject",
"width": 436,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2024-03/4840c2a0-eae8-11ee-9bdf-714c68c83350"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/E4CkjbJsJjvgctQGpn2W_g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2MjA7aD0xMDc4O2NmPXdlYnA-/https://media.zenfs.com/en/my_london_632/600f8b3b75ac36f2823a80e6c9940989",
"height": 539,
"width": 810
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/E4CkjbJsJjvgctQGpn2W_g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2MjA7aD0xMDc4O2NmPXdlYnA-/https://media.zenfs.com/en/my_london_632/600f8b3b75ac36f2823a80e6c9940989"
}
/style/6-best-fish-dishes-bbq-230100706.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://uk.style.yahoo.com/6-best-fish-dishes-bbq-230100706.html",
"headline": "6 best fish dishes for BBQ season, from tuna steak to prawn skewers",
"datePublished": "2026-05-19T23:01:00.000Z",
"dateModified": "2026-05-19T23:01:00.000Z",
"keywords": [
"fish dishes",
"fish and shellfish",
"tuna steaks",
"skewers",
"BBQ fish",
"taste of summer"
],
"description": "These are the best supermarket buys for summer, plus tips to ensure you cook your fish to perfection, every time.",
"publisher": {
"@type": "Organization",
"name": "Yahoo Life UK",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_life_en-US_h_p_lifev2_2.png",
"width": 300,
"height": 50
},
"url": "https://uk.style.yahoo.com/"
},
"author": {
"@type": "Person",
"name": "Stacey Smith",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Stacey Smith",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "Good Housekeeping UK",
"url": "https://www.goodhousekeeping.com/uk/",
"logo": {
"@type": "ImageObject",
"width": 101,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2021-02/7403a5b0-65ee-11eb-bbec-f5e51481437b"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/wpVa_3gOmM_a69xlLUEfpA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xMjA0O2NmPXdlYnA-/https://media.zenfs.com/en/good_housekeeping_uk_129/98ec792e575011de361ac2734bf65958",
"height": 602,
"width": 1200
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/wpVa_3gOmM_a69xlLUEfpA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD0xMjA0O2NmPXdlYnA-/https://media.zenfs.com/en/good_housekeeping_uk_129/98ec792e575011de361ac2734bf65958"
}
/lifestyle/articles/chef-johns-20-greatest-grilled-000000921.html
{
"@context": "http://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://www.yahoo.com/lifestyle/articles/chef-johns-20-greatest-grilled-000000921.html",
"headline": "Chef John's 20 Greatest Grilled Chicken Recipes",
"datePublished": "2026-05-19T00:00:00.000Z",
"dateModified": "2026-05-19T00:00:00.000Z",
"keywords": [
"grilled chicken",
"Barbecue Chicken",
"John",
"Chicken Skewers"
],
"description": "With marinades and sauces inspired by Greece, India, Japan, South Africa, Italy, and of course the U.S.A., Chef John's winning recipes will have you excited ...",
"publisher": {
"@type": "Organization",
"name": "Yahoo Life",
"logo": {
"@type": "ImageObject",
"url": "https://s.yimg.com/rz/p/yahoo_life_en-US_h_p_lifev2_2.png",
"width": 324,
"height": 64
},
"url": "https://www.yahoo.com/lifestyle/"
},
"author": {
"@type": "Person",
"name": "Frances Crouter",
"url": "",
"jobTitle": ""
},
"creator": {
"@type": "Person",
"name": "Frances Crouter",
"url": "",
"jobTitle": ""
},
"provider": {
"@type": "Organization",
"name": "allrecipes",
"url": "https://www.allrecipes.com",
"logo": {
"@type": "ImageObject",
"width": 285,
"height": 100,
"url": "https://s.yimg.com/os/creatr-uploaded-images/2023-04/df500f40-df7f-11ed-bf57-3c0a8db746b5"
}
},
"image": {
"@type": "ImageObject",
"url": "https://s.yimg.com/ny/api/res/1.2/rWjZyrabe4Xz7sI.6NiPGA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwMDA7aD0xNTAwO2NmPXdlYnA-/https://media.zenfs.com/en/all_recipes_969/f6e3c30e6f8b82c65a10c7483166c849",
"height": 750,
"width": 1000
},
"thumbnailUrl": "https://s.yimg.com/ny/api/res/1.2/rWjZyrabe4Xz7sI.6NiPGA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwMDA7aD0xNTAwO2NmPXdlYnA-/https://media.zenfs.com/en/all_recipes_969/f6e3c30e6f8b82c65a10c7483166c849"
}
🛡️ Trust Signals — external proof links that back the declared identity
171Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 18 | 2 |
| /sports/news/come-chat-surreal-encounter-prince-112212539.html | 30 | 0 |
| /news/vat-slashed-5-summer-attractions-140714015.html | 19 | 1 |
| /news/easyjet-issues-positive-update-for-anyone-travelling-this-summer—39book-with-confidence39-110744909.html | 19 | 1 |
| /style/6-best-fish-dishes-bbq-230100706.html | 47 | 1 |
| /lifestyle/articles/chef-johns-20-greatest-grilled-000000921.html | 38 | 1 |
Explore the other reputation pillars for Yahoo! UK
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Yahoo! UK, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yahoo! UK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://uk.yahoo.com to view the most current version of its content and see directly what this company is about and what it offers.