Based on 831 businesses audited.
The Buffalo News has 0.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: The Buffalo News (buffalonews.com)
The Buffalo News maintains a high-substance core of local journalism but dilutes its brand authority with a high-BS affiliate layer. The distance between its community-focused signal and its crypto-bait ‘Shopping’ content creates a jarring user experience.
Media, News & Publishing Reputation: The Buffalo News (buffalonews.com)
The site strongly identifies as a local news and media organization. The majority of content supports this classification, though the ‘Shopping’ section functions as a disconnected affiliate marketing hub.
“The score of 66 reflects a generally high-substance news site that is being dragged down by the Semantic Coherence (11 points) and Commodity Fingerprint (6 points) of its aggressive and disconnected affiliate marketing section.”