Based on 831 businesses audited.
Egmont has 1.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Egmont (egmont.com)
Egmont delivers a masterclass in structural substance over marketing fluff, successfully leveraging its unique foundation-owned identity to provide tangible proof of its ‘dual purpose.’ The high specificity regarding brand counts, financial contributions, and investigative outcomes creates a fortress of credibility. The only significant BS originates from technical laziness in schema implementation and the reflexive repetition of their corporate tagline.
Media, News & Publishing Reputation: Egmont (egmont.com)
The site is perfectly aligned with the Media, News & Publishing category, representing a large-scale Nordic conglomerate with diverse interests in television, film, and publishing. The content confirms this by providing specific details on operational entities like TV 2 Norway and Nordisk Film.
“The BS score of 67 reflects a company that prioritizes substance (names, numbers, specific cases) over generic marketing assertions. Points were primarily docked for Identity and Authority gaps due to the lack of advanced schema for a major group and Information Density for excessive tagline repetition. Trust and Proof remained solid due to named partnerships and clear philanthropic disclosure, offsetting the minor trust theatre flag.”