CBS News
(https://cbsnews.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is solidly established through the naming of specific journalists and executives, such as Nick Bilton and Nancy Cordes. The identity is reinforced by transparent ownership data in the schema (Paramount Global) and a verifiable founding date of 1927. Unlike BS-heavy sites, CBS News links its authority to professional standards and physical newsroom locations mentioned in the ethics and corrections policies.
The marketing tone is subdued, allowing the reporting to act as the primary proof of performance. Bold assertions are limited to meta-descriptions, while the body content demonstrates capability through original investigative reporting and exclusive interviews. There is no disconnect between the claim of being a top news source and the evidence of massive, real-time content output.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "CBS News",
"url": "https://www.cbsnews.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.cbsnews.com/search/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cbsnews.com/",
"@type": "WebPage",
"@name": "CBSNews.com"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"name": "CBS News | Breaking news, top stories & today's latest headlines",
"url": "https://www.cbsnews.com/",
"copyrightHolder": {
"@id": "https://www.cbsnews.com/",
"@type": "NewsMediaOrganization"
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "CBS News",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/"
},
"sourceOrganization": {
"@id": "https://www.cbsnews.com/",
"@type": "NewsMediaOrganization"
}
}
]
/live/
[
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"dateModified": "2022-01-23T23:00:00-0500",
"articleSection": [
"CBS News",
"Live"
],
"author": {
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.cbsnews.com/live/",
"inLanguage ": "en",
"name": "CBS News 24/7",
"headline": "CBS News 24/7",
"description": "CBS News 24/7 is your trusted source to watch live news for free. Stream today's top stories and breaking news right now.",
"isAccessibleForFree": true
},
"headline": "Watch CBS News 24/7, our free live news stream",
"description": "CBS News 24/7 is your trusted source to watch live news for free. Stream today's top stories and breaking news right now.",
"url": "https://www.cbsnews.com/live/",
"image": {
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 630,
"width": 1200,
"url": "https://assets1.cbsnewsstatic.com/hub/i/r/2024/04/16/0fb75ad2-a909-44bb-87dc-86b9d51cbeb2/thumbnail/1200x630/3c2876feb4b25922288eaeb0a1d6b8f0/247-key-channelthumbnail-1920x1080.jpg"
},
"thumbnailUrl": "https://assets1.cbsnewsstatic.com/hub/i/r/2024/04/16/0fb75ad2-a909-44bb-87dc-86b9d51cbeb2/thumbnail/1200x630/3c2876feb4b25922288eaeb0a1d6b8f0/247-key-channelthumbnail-1920x1080.jpg",
"datePublished": "2014-11-26T00:00:00-0500",
"publisher": {
"@id": "https://www.cbsnews.com/"
},
"alternativeHeadline": "CBS News 24/7"
},
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "CBS News 24/7",
"description": "CBS News 24/7 is your trusted source to watch live news for free. Stream today's top stories and breaking news right now.",
"thumbnail": {
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 630,
"width": 1200,
"url": "https://assets1.cbsnewsstatic.com/hub/i/r/2024/04/16/0fb75ad2-a909-44bb-87dc-86b9d51cbeb2/thumbnail/1200x630/3c2876feb4b25922288eaeb0a1d6b8f0/247-key-channelthumbnail-1920x1080.jpg"
},
"thumbnailUrl": "https://assets1.cbsnewsstatic.com/hub/i/r/2024/04/16/0fb75ad2-a909-44bb-87dc-86b9d51cbeb2/thumbnail/1200x630/3c2876feb4b25922288eaeb0a1d6b8f0/247-key-channelthumbnail-1920x1080.jpg",
"uploadDate": "2014-11-26T00:00:00-0500",
"publisher": {
"@id": "https://www.cbsnews.com/"
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.cbsnews.com/live/"
},
"duration": "PT23H59M59S",
"publication": {
"@context": "https://schema.org",
"@type": "BroadcastEvent",
"isLiveBroadcast": true,
"startDate": "2014-11-26T00:00:00-0500"
},
"author": {
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
"embedUrl": "https://www.cbsnews.com/live/",
"videoQuality": "720p",
"contentRating": "MPAA PG-13"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cbsnews.com/",
"@type": "WebPage",
"@name": "CBSNews.com"
}
}
]
}
]
/politics/
[
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cbsnews.com/",
"@type": "WebPage",
"@name": "CBSNews.com"
}
},
{
"@type": "ListItem",
"position": 2,
"name": "Politics",
"item": {
"@id": "https://www.cbsnews.com/politics/",
"@type": "CollectionPage",
"@name": "Politics"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"name": "Politics News: Political parties, election news, policies, and news from the Trump administration from CBS News",
"url": "https://www.cbsnews.com/politics/",
"copyrightHolder": {
"@id": "https://www.cbsnews.com/",
"@type": "NewsMediaOrganization"
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "CBS News",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/"
},
"sourceOrganization": {
"@id": "https://www.cbsnews.com/",
"@type": "NewsMediaOrganization"
}
}
]
/moneywatch/
[
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cbsnews.com/",
"@type": "WebPage",
"@name": "CBSNews.com"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
52Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /live/ | 19 | 1 |
| /politics/ | 10 | 1 |
| /moneywatch/ | 10 | 1 |
Explore the other reputation pillars for CBS News
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from CBS News, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to CBS News: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cbsnews.com to view the most current version of its content and see directly what this company is about and what it offers.