CBS News
(https://cbsnews.com) 📸 Data Snapshot: May 29, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
17
Impact Weight: 20 / 100
85% Reputation
The trust_theatre_flag is false across all pages despite the inclusion of a review_count (13-19), which suggests these metrics are internal or third-party ratings rather than verified customer testimonials. The site avoids traditional trust theatre by providing deep JSON-LD schema linking to factual policies, such as actionableFeedbackPolicy and correctionsPolicy. While the claim of balanced reporting in the meta-description is a subjective performance assertion, the diversity of topics from multiple political perspectives provides partial substance.
Proof density is very high, characterized by the consistent citation of sources (U.S. official confirmed, sources said) and the use of exact metrics. Verifiable evidence includes the Australia vs. 3M $1.4 billion lawsuit and the 4-time Stanley Cup champion status of Claude Lemieux. Specificity is the default state of the text, with fewer than 5 instances of vague assertions across the analyzed dataset.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
52Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /live/ | 19 | 1 |
| /politics/ | 10 | 1 |
| /moneywatch/ | 10 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "CBS News",
"url": "https://www.cbsnews.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.cbsnews.com/search/?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cbsnews.com/",
"@type": "WebPage",
"@name": "CBSNews.com"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"name": "CBS News | Breaking news, top stories & today's latest headlines",
"url": "https://www.cbsnews.com/",
"copyrightHolder": {
"@id": "https://www.cbsnews.com/",
"@type": "NewsMediaOrganization"
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "CBS News",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/"
},
"sourceOrganization": {
"@id": "https://www.cbsnews.com/",
"@type": "NewsMediaOrganization"
}
}
]
/live/
[
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"dateModified": "2022-01-23T23:00:00-0500",
"articleSection": [
"CBS News",
"Live"
],
"author": {
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.cbsnews.com/live/",
"inLanguage ": "en",
"name": "CBS News 24/7",
"headline": "CBS News 24/7",
"description": "CBS News 24/7 is your trusted source to watch live news for free. Stream today's top stories and breaking news right now.",
"isAccessibleForFree": true
},
"headline": "Watch CBS News 24/7, our free live news stream",
"description": "CBS News 24/7 is your trusted source to watch live news for free. Stream today's top stories and breaking news right now.",
"url": "https://www.cbsnews.com/live/",
"image": {
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 630,
"width": 1200,
"url": "https://assets1.cbsnewsstatic.com/hub/i/r/2024/04/16/0fb75ad2-a909-44bb-87dc-86b9d51cbeb2/thumbnail/1200x630/3c2876feb4b25922288eaeb0a1d6b8f0/247-key-channelthumbnail-1920x1080.jpg"
},
"thumbnailUrl": "https://assets1.cbsnewsstatic.com/hub/i/r/2024/04/16/0fb75ad2-a909-44bb-87dc-86b9d51cbeb2/thumbnail/1200x630/3c2876feb4b25922288eaeb0a1d6b8f0/247-key-channelthumbnail-1920x1080.jpg",
"datePublished": "2014-11-26T00:00:00-0500",
"publisher": {
"@id": "https://www.cbsnews.com/"
},
"alternativeHeadline": "CBS News 24/7"
},
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "CBS News 24/7",
"description": "CBS News 24/7 is your trusted source to watch live news for free. Stream today's top stories and breaking news right now.",
"thumbnail": {
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 630,
"width": 1200,
"url": "https://assets1.cbsnewsstatic.com/hub/i/r/2024/04/16/0fb75ad2-a909-44bb-87dc-86b9d51cbeb2/thumbnail/1200x630/3c2876feb4b25922288eaeb0a1d6b8f0/247-key-channelthumbnail-1920x1080.jpg"
},
"thumbnailUrl": "https://assets1.cbsnewsstatic.com/hub/i/r/2024/04/16/0fb75ad2-a909-44bb-87dc-86b9d51cbeb2/thumbnail/1200x630/3c2876feb4b25922288eaeb0a1d6b8f0/247-key-channelthumbnail-1920x1080.jpg",
"uploadDate": "2014-11-26T00:00:00-0500",
"publisher": {
"@id": "https://www.cbsnews.com/"
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.cbsnews.com/live/"
},
"duration": "PT23H59M59S",
"publication": {
"@context": "https://schema.org",
"@type": "BroadcastEvent",
"isLiveBroadcast": true,
"startDate": "2014-11-26T00:00:00-0500"
},
"author": {
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
"embedUrl": "https://www.cbsnews.com/live/",
"videoQuality": "720p",
"contentRating": "MPAA PG-13"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cbsnews.com/",
"@type": "WebPage",
"@name": "CBSNews.com"
}
}
]
}
]
/politics/
[
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cbsnews.com/",
"@type": "WebPage",
"@name": "CBSNews.com"
}
},
{
"@type": "ListItem",
"position": 2,
"name": "Politics",
"item": {
"@id": "https://www.cbsnews.com/politics/",
"@type": "CollectionPage",
"@name": "Politics"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"name": "Politics News: Political parties, election news, policies, and news from the Trump administration from CBS News",
"url": "https://www.cbsnews.com/politics/",
"copyrightHolder": {
"@id": "https://www.cbsnews.com/",
"@type": "NewsMediaOrganization"
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "CBS News",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/"
},
"sourceOrganization": {
"@id": "https://www.cbsnews.com/",
"@type": "NewsMediaOrganization"
}
}
]
/moneywatch/
[
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"@id": "https://www.cbsnews.com/",
"name": "CBS News",
"foundingDate": "1927-09-18",
"sameAs": [
"https://www.cbsnews.com/",
"https://www.facebook.com/CBSNews/",
"https://instagram.com/cbsnews/",
"https://twitter.com/CBSNews",
"https://www.youtube.com/CBSNews",
"https://en.wikipedia.org/wiki/CBS_News"
],
"logo": [
{
"@context": "https://schema.org",
"@type": "ImageObject",
"height": 60,
"width": 600,
"url": "https://www.cbsnews.com/assets/standalone/cbsnews-logo-white-600x60.png"
}
],
"url": "https://www.cbsnews.com/",
"publishingPrinciples": "https://www.cbsnews.com/news/cbs-news-publishing-principles/",
"parentOrganization": {
"@type": "Organization",
"name": "Paramount Global",
"@id": "https://www.paramount.com/",
"sameAs": "https://www.paramount.com/",
"legalName": "Paramount Global"
},
"actionableFeedbackPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#1d4ed2b9-ade8-4203-a4e4-115dd34c0735",
"correctionsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#751608ae-9468-457c-9dbe-1f9400a7f428",
"ethicsPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#a0060f90-73b0-4a57-b756-ca7a7f26cc7d",
"Masthead": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#5fd9a80d-2c6c-4d38-8b1e-4144650d5963",
"missionCoveragePrioritiesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#4ffda755-6b47-49e1-b98c-24b737906aca",
"ownershipFundingInfo": "https://www.paramount.com/company-history",
"unnamedSourcesPolicy": "https://www.cbsnews.com/news/cbs-news-publishing-principles/#de41886e-07ed-4887-ad05-4b2c79edf857"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cbsnews.com/",
"@type": "WebPage",
"@name": "CBSNews.com"
}
}
]
}
]
Explore the other reputation pillars for CBS News
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from CBS News, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to CBS News: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cbsnews.com to view the most current version of its content and see directly what this company is about and what it offers.