Based on 831 businesses audited.
Consumer Reports has 25.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Consumer Reports (consumerreports.org)
Consumer Reports represents the gold standard for substance-led digital publishing. It effectively weaponizes data to neutralize industry-standard fluff, resulting in a near-zero bullshit footprint. The site is a rare example where the primary signal (truth and transparency) is fully realized through its technical and editorial substance.
Media, News & Publishing Reputation: Consumer Reports (consumerreports.org)
The website perfectly aligns with the Media, News & Publishing industry, specifically focusing on data journalism and investigative product reporting. The content structure, emphasis on editorial independence, and expert-led reporting verify its role as a high-authority news and consumer advocacy entity.
“The score of 91 reflects a site almost entirely devoid of bullshit. Minor points were deducted in Information Density and Commodity Fingerprint only for the use of standard industry keywords like unbiased and trusted source, and the repetition of the nonprofit mission statement across every page. However, these are fundamentally supported by the site's documented methodology.”