Based on 831 businesses audited.
The Athletic has 26.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: The Athletic (theathletic.com)
The Athletic is a benchmark for low-BS editorial sites, providing high-density factual content that aligns perfectly with its brand promises. Its only measurable ‘bullshit’ lies in standard journalistic self-aggrandizement (‘unrivaled,’ ‘best’) in its meta-data. This is a substance-first platform where the product is the proof.
Media, News & Publishing Reputation: The Athletic (theathletic.com)
The site perfectly matches the Media, News & Publishing category. The content is composed entirely of editorial reporting, live sports updates, and journalistic analysis, supported by NewsMediaOrganization schema that identifies it as a subsidiary of The New York Times.
“The score of 92 is driven primarily by minor technical gaps and standard industry clichés. The 'Trust and Proof' pillar (3 points) reflects the use of unsubstantiated power words in marketing meta-tags. The 'Commodity Fingerprint' (3 points) accounts for the overlap with generic news delivery patterns found in the industry dictionary.”