Based on 831 businesses audited.
The Guardian has 25.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: The Guardian (www.theguardian.com)
This is a benchmark for zero-BS content. The signal-to-substance gap is virtually non-existent because the ‘signal’ is the substance itself. It is a masterclass in identity-backed authority.
Media, News & Publishing Reputation: The Guardian (www.theguardian.com)
The site is a textbook example of the Media and Publishing industry. The content consists entirely of original reporting, investigative journalism, and editorial analysis, directly supporting its meta-description as a leading global voice.
“The score of 91 reflects a near-perfect alignment of claim and proof. Minimal penalties were applied for the use of high-frequency industry labels and the absence of clear outbound links to third-party ethics audits on every single sub-page.”