Based on 832 businesses audited.
The Globe and Mail has 25.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: The Globe and Mail (www.theglobeandmail.com)
The Globe and Mail represents the baseline for zero-BS content, where every sentence serves a reporting function rather than a marketing one. The site’s authority is not a ‘claim’ but an emergent property of its forensic information density. This is high-substance, low-signal-noise reporting that sets the standard for the industry.
Media, News & Publishing Reputation: The Globe and Mail (www.theglobeandmail.com)
The site is an exact match for the Media, News & Publishing category. The content across all 6 pages consists of original reporting, investigative journalism, and specialized financial analysis, adhering strictly to the editorial standards expected of a national newspaper.
“The score of 91 is driven primarily by the high Information Density (2/30) and strong Identity and Authority (1/15). The minor points in Commodity Fingerprint (3/15) are a result of standard news industry boilerplate navigation, which is necessary for usability but technically generic. Overall, this is one of the lowest BS scores possible for a high-traffic media entity.”