The Athletic
(https://theathletic.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are nearly non-existent due to the robust technical implementation of schema.org data. The JSON-LD correctly identifies the publisher, its founding date (2016-01-25), and its relationship to The New York Times, providing a clear digital footprint. The only minor technical gap is the absence of a clear H1 tag on the homepage, which skips directly to H3-H5 tags for content organization, and a lack of direct Person schema links for every journalist mentioned in the homepage feed.
The site makes few performance claims, as it is a content-driven platform rather than a service provider. The claims it does make, such as ‘powerful stories’ and ‘smart analysis,’ are immediately supported by the presence of deep-dive long-form titles like ‘Finding Elye Wahi, the striker at the centre of a World Cup storm.’ There is no disconnect between the marketing tone and the delivered substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.nytimes.com/athletic",
"publisher": {
"@type": "NewsMediaOrganization",
"name": "The Athletic",
"alternateName": [
"TA",
"athletic",
"TAMC",
"the athletic media company"
],
"url": "https://www.nytimes.com/athletic/",
"logo": "https://theathletic.com/app/themes/athletic/assets/img/open-graph-asset.png",
"email": "support@theathletic.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "620 Eighth Avenue",
"postalCode": "10018",
"addressLocality": "New York",
"addressRegion": "NY",
"addressCountry": "USA"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service",
"areaServed": [
"US",
"CA",
"GB"
],
"email": "support@theathletic.com",
"url": "https://www.nytimes.com/contactus"
},
"publishingPrinciples": "https://www.nytimes.com/athletic/edit-guidelines/",
"foundingDate": "2016-01-25",
"sameAs": {
"0": "https://twitter.com/TheAthletic",
"1": "https://www.instagram.com/theathletichq/",
"2": "https://www.facebook.com/TheAthletic/",
"3": "https://www.linkedin.com/company/the-athletic-media-company/",
"4": "https://www.youtube.com/TheAthletic",
"_items_truncated": true
},
"parentOrganization": {
"@type": "Organization",
"name": "The New York Times",
"url": "https://www.nytimes.com/",
"@id": "https://www.nytimes.com/",
"sameAs": {
"0": "https://www.facebook.com/nytimes/",
"1": "https://twitter.com/nytimes",
"2": "https://www.instagram.com/nytimes/",
"3": "https://www.youtube.com/user/TheNewYorkTimes",
"4": "https://www.linkedin.com/company/the-new-york-times",
"_items_truncated": true
},
"logo": {
"@type": "ImageObject",
"url": "https://static01.nyt.com/images/misc/NYT_logo_rss_250x40.png",
"contentUrl": "https://static01.nyt.com/images/misc/NYT_logo_rss_250x40.png",
"creditText": "The New York Times",
"height": "40",
"width": "250"
}
}
},
"_truncated": true,
"_original_size": 13021
},
{
"@context": "https://schema.org",
"@id": "https://www.nytimes.com/athletic",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 60,
"itemListElement": {
"0": {
"@context": "https://schema.org",
"@type": "ListItem",
"position": 1,
"url": "https://www.nytimes.com/athletic/7376574/2026/06/19/usmnt-australia-world-cup-2026-score-results-takeaways-pulisic-injury/"
},
"1": {
"@context": "https://schema.org",
"@type": "ListItem",
"position": 2,
"url": "https://www.nytimes.com/athletic/live-blogs/scotland-vs-morocco-live-updates-world-cup-2026-score-result/91XXKVvHrEtX/"
},
"2": {
"@context": "https://schema.org",
"@type": "ListItem",
"position": 3,
"url": "https://www.nytimes.com/athletic/7375263/2026/06/19/world-cup-day-eight-recap-neymar/"
},
"3": {
"@context": "https://schema.org",
"@type": "ListItem",
"position": 4,
"url": "https://www.nytimes.com/athletic/7375466/2026/06/19/giannis-antetokounmpo-nba-trade-jaylen-brown/"
},
"4": {
"@context": "https://schema.org",
"@type": "ListItem",
"position": 5,
"url": "https://www.nytimes.com/athletic/7374230/2026/06/19/us-open-2026-shinnecock-hills-round-1-wyndham-clark/"
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 13021
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 1 |
This page presents a snapshot of public data from The Athletic, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Athletic: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://theathletic.com to view the most current version of its content and see directly what this company is about and what it offers.