Edinburgh Live
(https://www.edinburghlive.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is institutional rather than personal; while specific individuals are interviewed, the site lacks a verifiable editorial directory with individual Person schema. Most reporting is presented under a collective brand identity, and the technical implementation relies on generic ‘CollectionPage’ schema rather than more granular ‘NewsMediaOrganization’ expertise properties. There is a digital footprint for the brand, but not for the individual journalists responsible for the content.
The marketing tone relies on urgency (‘Live Updates,’ ‘Breaking’) which the site successfully proves with timestamps matching the current system date of May 21, 2026. There are no bold corporate performance claims (e.g., ‘fastest growing news site’) that aren’t backed by the sheer volume of daily articles visible. The disconnect is minimal, as the site demonstrates its utility in real-time.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.edinburghlive.co.uk/#homepage",
"name": "Edinburgh Live",
"url": "https://www.edinburghlive.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.edinburghlive.co.uk/#website",
"url": "https://www.edinburghlive.co.uk",
"name": "Edinburgh Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.edinburghlive.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Celtic and Hearts VAR audio released as 'abandoned game' theory dismantled",
"url": "https://www.edinburghlive.co.uk/news/edinburgh-news/celtic-hearts-var-audio-released-33990821"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "West Lothian gran 'struggled to get off sun lounger' before incredible weight loss journey",
"url": "https://www.edinburghlive.co.uk/news/edinburgh-news/west-lothian-gran-struggled-sun-33991251"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "Edinburgh boyfriend left partner injured and bleeding during 'romantic hotel stay'",
"url": "https://www.edinburghlive.co.uk/news/edinburgh-news/edinburgh-boyfriend-left-partner-injured-33988787"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Edinburgh beer garden branded 'exceptional' as its named among top five in UK",
"url": "https://www.edinburghlive.co.uk/best-in-edinburgh/edinburgh-beer-garden-branded-exceptional-33991318"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Former Edinburgh Hibs star Leigh Griffiths facing conspiracy and fraudulent scheme charges",
"url": "https://www.edinburghlive.co.uk/news/edinburgh-news/former-edinburgh-hibs-star-leigh-33990198"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.edinburghlive.co.uk/#newsorganization",
"name": "Edinburgh Live",
"url": "https://www.edinburghlive.co.uk",
"publishingPrinciples": "https://www.edinburghlive.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.edinburghlive.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/edinburghlive/logos/masthead-edinburghlive-default.svg",
"width": 430,
"height": 160
},
"sameAs": [
"https://www.facebook.com/edinburghlivenews",
"https://x.com/EdinburghLive_"
]
},
"_truncated": true,
"_original_size": 14674
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /news/ | 31 | 2 |
| /all-about/traffic-and-travel/ | 25 | 2 |
| /all-about/crime/ | 25 | 2 |
| /best-in-edinburgh/ | 27 | 2 |
| /newsletter-preference-centre/ | 24 | 2 |
This page presents a snapshot of public data from Edinburgh Live, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Edinburgh Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.edinburghlive.co.uk to view the most current version of its content and see directly what this company is about and what it offers.