Edinburgh Live
(https://www.edinburghlive.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is detected via the schema_json, which reports review counts (e.g., 31 on the News page and 24 on the Newsletter page) that have no visible presence or verification on the actual pages. The site claims authority through volume rather than verified third-party trust signals. While official sources like Police Scotland are cited, the absence of direct proof links to original reports or press releases slightly raises the BS profile.
Proof density is high due to the ‘what, where, when’ nature of local reporting. Verifiable evidence points include specific court case outcomes, named police officers, and exact road closure locations. The ratio of specific nouns to vague adjectives in the news sections is approximately 4:1, which is excellent for the industry.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /news/ | 31 | 2 |
| /all-about/traffic-and-travel/ | 25 | 2 |
| /all-about/crime/ | 25 | 2 |
| /best-in-edinburgh/ | 27 | 2 |
| /newsletter-preference-centre/ | 24 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.edinburghlive.co.uk/#homepage",
"name": "Edinburgh Live",
"url": "https://www.edinburghlive.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.edinburghlive.co.uk/#website",
"url": "https://www.edinburghlive.co.uk",
"name": "Edinburgh Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.edinburghlive.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Celtic and Hearts VAR audio released as 'abandoned game' theory dismantled",
"url": "https://www.edinburghlive.co.uk/news/edinburgh-news/celtic-hearts-var-audio-released-33990821"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "West Lothian gran 'struggled to get off sun lounger' before incredible weight loss journey",
"url": "https://www.edinburghlive.co.uk/news/edinburgh-news/west-lothian-gran-struggled-sun-33991251"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "Edinburgh boyfriend left partner injured and bleeding during 'romantic hotel stay'",
"url": "https://www.edinburghlive.co.uk/news/edinburgh-news/edinburgh-boyfriend-left-partner-injured-33988787"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Edinburgh beer garden branded 'exceptional' as its named among top five in UK",
"url": "https://www.edinburghlive.co.uk/best-in-edinburgh/edinburgh-beer-garden-branded-exceptional-33991318"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Former Edinburgh Hibs star Leigh Griffiths facing conspiracy and fraudulent scheme charges",
"url": "https://www.edinburghlive.co.uk/news/edinburgh-news/former-edinburgh-hibs-star-leigh-33990198"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.edinburghlive.co.uk/#newsorganization",
"name": "Edinburgh Live",
"url": "https://www.edinburghlive.co.uk",
"publishingPrinciples": "https://www.edinburghlive.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.edinburghlive.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/edinburghlive/logos/masthead-edinburghlive-default.svg",
"width": 430,
"height": 160
},
"sameAs": [
"https://www.facebook.com/edinburghlivenews",
"https://x.com/EdinburghLive_"
]
},
"_truncated": true,
"_original_size": 14674
}
This page presents a snapshot of public data from Edinburgh Live, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Edinburgh Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.edinburghlive.co.uk to view the most current version of its content and see directly what this company is about and what it offers.