Based on 831 businesses audited.
Forbes has 7.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Forbes (www.forbes.com)
Forbes is a high-substance data machine that effectively leverages its legacy authority, though its BS score is slightly elevated by its billionaire-worship repetition and template-heavy ‘BrandVoice’ programs. It successfully backs nearly every major claim with named sources or specific financial metrics.
Media, News & Publishing Reputation: Forbes (www.forbes.com)
The content strictly aligns with the Media, News & Publishing industry, demonstrating high volumes of original reporting, data-driven journalism, and financial analysis. The presence of BrandVoice programs confirms the digital-first publishing business model typical of major media conglomerates.
“The score of 73 reflects low bullshit levels. The primary drivers of the score are the repetitive Billionaire-centric concept repetition (Step 1), the use of unverified review counts on sub-pages (Step 3), and the high density of industry-cliché value propositions like 'America's Best' lists (Step 4).”