frankie
(https://frankie.com.au) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is primarily established through association with recognized cultural figures and institutions, such as the Melbourne Theatre Company. However, there is a lack of structured Person schema for the writers and curators mentioned, which creates a minor gap in digital authority. The schema_json is limited to basic Organization and BreadcrumbList types without deeper expertise properties.
The site avoids bold performance claims entirely, focusing on editorial curations. It doesn’t claim to be the ‘best’ or ‘most trusted’ in a way that requires data journalism verification. Its primary claims are subjective and cultural, such as 5 classic books actually worth reading, which the content immediately attempts to substantiate through lists.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "frankie",
"description": "frankie is an Australian magazine, website and podcast for the creative and curious, covering fashion, art, photography, travel, craft, music and eye-opening real-life tales.",
"url": "https://www.frankie.com.au",
"logo": "https://www.frankie.com.au/images/frankie-icon-logo.png",
"sameAs": [
"https://www.facebook.com/frankiemagazine/",
"https://twitter.com/frankieMagazine",
"https://www.instagram.com/frankiemagazine/",
"https://www.pinterest.com/frankiemagazine/",
"https://www.tiktok.com/@frankiemagazine"
]
}
/life/
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.frankie.com.au",
"name": "home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.frankie.com.au/life",
"name": "life"
}
}
]
},
{
"url": "https://www.frankie.com.au/life",
"@type": "ItemList",
"@context": "http://schema.org",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"url": "https://www.frankie.com.au/life",
"@context": "http://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.frankie.com.au/article/5-books-by-first-nations-australians-everyone-should-read-625824"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.frankie.com.au/article/a-list-of-events-to-help-you-engage-with-community-this-national-sorry-day-625837"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.frankie.com.au/article/win-a-copy-of-this-rad-book-about-the-power-of-platonic-love-625625"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.frankie.com.au/gallery/how-to-make-a-festival-selected-short-film-with-yael-grunseit-625669"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.frankie.com.au/article/something-to-say-i-am-the-greatest-625255"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.frankie.com.au/article/rug-up-this-chilly-season-with-our-brand-spanking-new-frankie-box-625799"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.frankie.com.au/article/try-this-at-home-let-the-games-begin-625446"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.frankie.com.au/article/rant-ready-or-not-625445"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.frankie.com.au/article/what-would-you-put-in-a-library-of-things-625671"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.frankie.com.au/article/your-furry-friend-is-going-to-love-this-treat-625463"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.frankie.com.au/article/a-chinwag-with-superstar-kala-gare-about-my-brilliant-career-625426"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.frankie.com.au/article/friday-flicks-5-super-nice-movies-about-mums-625272"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.frankie.com.au/article/a-love-letter-to-photos-you-cant-preview-625455"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.frankie.com.au/article/snag-a-frankie-mag-for-your-chance-to-win-100k-625311"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-these-lovely-essential-oils-625412"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.frankie.com.au/article/a-chinwag-with-megan-wilding-about-her-ace-new-play-game-set-match-625061"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.frankie.com.au/article/friday-flicks-aussie-films-to-watch-based-on-your-favourites-624689"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.frankie.com.au/article/5-super-fun-ways-to-immerse-little-ones-in-nature-624751"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.frankie.com.au/article/a-few-nice-things-that-are-getting-better-624692"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.frankie.com.au/article/issue-131-is-here-624552"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.frankie.com.au/article/5-classic-books-actually-worth-reading-624054"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.frankie.com.au/article/score-a-super-lovely-n-o-skincare-prize-pack-for-nix-624538"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.frankie.com.au/article/a-chinwag-with-jess-fuchs-about-what-it-takes-to-be-a-comedian-624541"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.frankie.com.au/article/meet-mx-sly-the-writer-bringing-smut-to-the-stage-624042"
}
]
}
}
]
}
]
/fashion/
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.frankie.com.au",
"name": "home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.frankie.com.au/fashion",
"name": "fashion"
}
}
]
},
{
"url": "https://www.frankie.com.au/fashion",
"@type": "ItemList",
"@context": "http://schema.org",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"url": "https://www.frankie.com.au/fashion",
"@context": "http://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.frankie.com.au/article/12-rad-artists-with-ripper-merch-624586"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.frankie.com.au/article/get-a-load-of-these-delicious-glass-rings-624825"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.frankie.com.au/article/toast-your-noggin-with-this-icelandic-sheep-beanie-624824"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.frankie.com.au/article/rug-up-this-chilly-season-with-our-brand-spanking-new-frankie-box-625799"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.frankie.com.au/article/get-a-load-of-this-binder-clip-bag-625447"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-this-rad-australian-fashion-week-event-625764"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.frankie.com.au/article/were-giving-away-five-status-anxiety-handbags-625493"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.frankie.com.au/article/feast-your-eyes-on-this-super-lovely-blouse-625257"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.frankie.com.au/gallery/can-you-spy-the-easter-egg-in-issue-131s-fashion-shoot-625314"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.frankie.com.au/article/13-more-last-minute-mothers-day-gifts-to-nab-625460"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.frankie.com.au/article/take-a-gander-at-these-tasty-earrings-624886"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.frankie.com.au/article/15-sweet-bits-to-snag-for-mum-from-fed-square-625457"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-this-super-cute-explorer-patch-624847"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.frankie.com.au/article/14-cosy-sales-new-collections-and-outlets-to-spy-this-week-625088"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.frankie.com.au/article/my-collection-material-possessions-624661"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.frankie.com.au/article/15-stalls-to-keep-an-eye-out-for-at-the-makers-and-shakers-market-624846"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.frankie.com.au/gallery/score-250-bucks-to-splurge-on-obus-nostalgic-collection-624748"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.frankie.com.au/article/13-autumnal-bits-to-help-you-feel-cosy-624399"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.frankie.com.au/article/enter-for-your-chance-to-win-these-cosy-slippers-624567"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.frankie.com.au/article/go-in-the-draw-to-win-200-to-spend-at-kuwaii-624418"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.frankie.com.au/article/get-your-mitts-on-this-miffy-x-geese-collab-tee-624687"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.frankie.com.au/article/a-crapload-of-autumnal-sales-to-feast-your-eyes-on-this-week-624585"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.frankie.com.au/article/feast-your-eyes-on-these-tasty-studs-623682"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.frankie.com.au/article/prepare-to-swoon-over-this-broody-brooch-623681"
}
]
}
}
]
}
]
/art/
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.frankie.com.au",
"name": "home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.frankie.com.au/art",
"name": "art"
}
}
]
},
{
"url": "https://www.frankie.com.au/art",
"@type": "ItemList",
"@context": "http://schema.org",
"itemListElement": [
{
"@type": "ListItem",
"position": 0,
"item": {
"url": "https://www.frankie.com.au/art",
"@context": "http://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.frankie.com.au/article/a-chinwag-with-sophie-matthiesson-the-senior-curator-bringing-the-worlds-best-artists-to-shepparton-626036"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.frankie.com.au/gallery/these-beaded-snacks-are-too-good-to-be-true-625274"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.frankie.com.au/article/rug-up-this-chilly-season-with-our-brand-spanking-new-frankie-box-625799"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.frankie.com.au/article/win-one-of-10-super-lovely-suki-mcmaster-original-prints-625491"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.frankie.com.au/gallery/can-you-spy-the-easter-egg-in-issue-131s-fashion-shoot-625314"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.frankie.com.au/article/13-more-last-minute-mothers-day-gifts-to-nab-625460"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.frankie.com.au/article/a-chinwag-with-superstar-kala-gare-about-my-brilliant-career-625426"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-these-handcrafted-ceramics-625064"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.frankie.com.au/article/15-sweet-bits-to-snag-for-mum-from-fed-square-625457"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.frankie.com.au/article/9-must-see-melbourne-design-week-events-625097"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-this-super-cute-explorer-patch-624847"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.frankie.com.au/article/a-chinwag-with-megan-wilding-about-her-ace-new-play-game-set-match-625061"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.frankie.com.au/article/15-stalls-to-keep-an-eye-out-for-at-the-makers-and-shakers-market-624846"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.frankie.com.au/article/creative-people-out-of-the-blue-624603"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.frankie.com.au/article/a-chinwag-with-iolanthe-and-janet-anderson-the-lasses-behind-sistren-624700"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.frankie.com.au/article/meet-mx-sly-the-writer-bringing-smut-to-the-stage-624042"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.frankie.com.au/gallery/suzanne-saroff-strikes-oil-with-her-mind-bending-photographs-623207"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.frankie.com.au/gallery/a-chinwag-with-multi-talented-artist-lili-todd-624011"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.frankie.com.au/article/take-a-peek-inside-this-artists-paint-covered-abode-623704"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.frankie.com.au/article/if-you-like-pigeons-youll-love-these-stickers-623415"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.frankie.com.au/article/barbara-paganins-jewellery-contains-worlds-of-their-own-623211"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.frankie.com.au/article/nab-a-last-minute-lunar-new-year-postcard-from-yuk-fun-623421"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.frankie.com.au/article/a-chinwag-with-tahlee-fereday-about-blak-motherhood-623322"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.frankie.com.au/gallery/meet-the-artist-turning-nostalgic-treats-into-photo-realistic-paintings-623184"
}
]
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
7Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 3 |
| /life/ | 7 | 3 |
| /fashion/ | 0 | 3 |
| /art/ | 0 | 3 |
Explore the other reputation pillars for frankie
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from frankie, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to frankie: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://frankie.com.au to view the most current version of its content and see directly what this company is about and what it offers.