frankie
(https://frankie.com.au) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
Impact Weight: 20 / 100
60% Reputation
Trust theatre is minimal as the site does not rely on traditional ‘featured in’ logos or unsubstantiated ‘trusted by’ counters. A small discrepancy exists where the Life page shows a review_count of 7 with zero proof_links_count, indicating reviews are displayed without external verification paths. However, the site doesn’t lean on social proof theatre as a primary conversion tactic.
Proof is embedded in the specificity of the content itself. By naming exact artists (e.g., kah-lo, loose fit) and events (Australian Fashion Week), the site provides immediate evidence of its creative network. The proof_links_count is low (3) because the site uses internal content and cultural relevance as its primary proof mechanism rather than third-party citations.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
7Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 3 |
| /life/ | 7 | 3 |
| /fashion/ | 0 | 3 |
| /art/ | 0 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "frankie",
"description": "frankie is an Australian magazine, website and podcast for the creative and curious, covering fashion, art, photography, travel, craft, music and eye-opening real-life tales.",
"url": "https://www.frankie.com.au",
"logo": "https://www.frankie.com.au/images/frankie-icon-logo.png",
"sameAs": [
"https://www.facebook.com/frankiemagazine/",
"https://twitter.com/frankieMagazine",
"https://www.instagram.com/frankiemagazine/",
"https://www.pinterest.com/frankiemagazine/",
"https://www.tiktok.com/@frankiemagazine"
]
}
/life/
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"@type": "BreadcrumbList",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.frankie.com.au",
"name": "home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.frankie.com.au/life",
"name": "life"
}
}
]
},
{
"url": "https://www.frankie.com.au/life",
"@type": "ItemList",
"@context": "http://schema.org",
"itemListElement": [
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"@type": "ListItem",
"position": 0,
"item": {
"url": "https://www.frankie.com.au/life",
"@context": "http://schema.org",
"@type": "ItemList",
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"@type": "ListItem",
"position": 1,
"url": "https://www.frankie.com.au/article/5-books-by-first-nations-australians-everyone-should-read-625824"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.frankie.com.au/article/a-list-of-events-to-help-you-engage-with-community-this-national-sorry-day-625837"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.frankie.com.au/article/win-a-copy-of-this-rad-book-about-the-power-of-platonic-love-625625"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.frankie.com.au/gallery/how-to-make-a-festival-selected-short-film-with-yael-grunseit-625669"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.frankie.com.au/article/something-to-say-i-am-the-greatest-625255"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.frankie.com.au/article/rug-up-this-chilly-season-with-our-brand-spanking-new-frankie-box-625799"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.frankie.com.au/article/try-this-at-home-let-the-games-begin-625446"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.frankie.com.au/article/rant-ready-or-not-625445"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.frankie.com.au/article/what-would-you-put-in-a-library-of-things-625671"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.frankie.com.au/article/your-furry-friend-is-going-to-love-this-treat-625463"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.frankie.com.au/article/a-chinwag-with-superstar-kala-gare-about-my-brilliant-career-625426"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.frankie.com.au/article/friday-flicks-5-super-nice-movies-about-mums-625272"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.frankie.com.au/article/a-love-letter-to-photos-you-cant-preview-625455"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.frankie.com.au/article/snag-a-frankie-mag-for-your-chance-to-win-100k-625311"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-these-lovely-essential-oils-625412"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.frankie.com.au/article/a-chinwag-with-megan-wilding-about-her-ace-new-play-game-set-match-625061"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.frankie.com.au/article/friday-flicks-aussie-films-to-watch-based-on-your-favourites-624689"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.frankie.com.au/article/5-super-fun-ways-to-immerse-little-ones-in-nature-624751"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.frankie.com.au/article/a-few-nice-things-that-are-getting-better-624692"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.frankie.com.au/article/issue-131-is-here-624552"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.frankie.com.au/article/5-classic-books-actually-worth-reading-624054"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.frankie.com.au/article/score-a-super-lovely-n-o-skincare-prize-pack-for-nix-624538"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.frankie.com.au/article/a-chinwag-with-jess-fuchs-about-what-it-takes-to-be-a-comedian-624541"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.frankie.com.au/article/meet-mx-sly-the-writer-bringing-smut-to-the-stage-624042"
}
]
}
}
]
}
]
/fashion/
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"@type": "BreadcrumbList",
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"@type": "ListItem",
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"@id": "https://www.frankie.com.au",
"name": "home"
}
},
{
"@type": "ListItem",
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"item": {
"@id": "https://www.frankie.com.au/fashion",
"name": "fashion"
}
}
]
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{
"url": "https://www.frankie.com.au/fashion",
"@type": "ItemList",
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"@context": "http://schema.org",
"@type": "ItemList",
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"@type": "ListItem",
"position": 1,
"url": "https://www.frankie.com.au/article/12-rad-artists-with-ripper-merch-624586"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.frankie.com.au/article/get-a-load-of-these-delicious-glass-rings-624825"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.frankie.com.au/article/toast-your-noggin-with-this-icelandic-sheep-beanie-624824"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.frankie.com.au/article/rug-up-this-chilly-season-with-our-brand-spanking-new-frankie-box-625799"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.frankie.com.au/article/get-a-load-of-this-binder-clip-bag-625447"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-this-rad-australian-fashion-week-event-625764"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.frankie.com.au/article/were-giving-away-five-status-anxiety-handbags-625493"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.frankie.com.au/article/feast-your-eyes-on-this-super-lovely-blouse-625257"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.frankie.com.au/gallery/can-you-spy-the-easter-egg-in-issue-131s-fashion-shoot-625314"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.frankie.com.au/article/13-more-last-minute-mothers-day-gifts-to-nab-625460"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.frankie.com.au/article/take-a-gander-at-these-tasty-earrings-624886"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.frankie.com.au/article/15-sweet-bits-to-snag-for-mum-from-fed-square-625457"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-this-super-cute-explorer-patch-624847"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.frankie.com.au/article/14-cosy-sales-new-collections-and-outlets-to-spy-this-week-625088"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.frankie.com.au/article/my-collection-material-possessions-624661"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.frankie.com.au/article/15-stalls-to-keep-an-eye-out-for-at-the-makers-and-shakers-market-624846"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.frankie.com.au/gallery/score-250-bucks-to-splurge-on-obus-nostalgic-collection-624748"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.frankie.com.au/article/13-autumnal-bits-to-help-you-feel-cosy-624399"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.frankie.com.au/article/enter-for-your-chance-to-win-these-cosy-slippers-624567"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.frankie.com.au/article/go-in-the-draw-to-win-200-to-spend-at-kuwaii-624418"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.frankie.com.au/article/get-your-mitts-on-this-miffy-x-geese-collab-tee-624687"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.frankie.com.au/article/a-crapload-of-autumnal-sales-to-feast-your-eyes-on-this-week-624585"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.frankie.com.au/article/feast-your-eyes-on-these-tasty-studs-623682"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.frankie.com.au/article/prepare-to-swoon-over-this-broody-brooch-623681"
}
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}
}
]
}
]
/art/
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"name": "home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.frankie.com.au/art",
"name": "art"
}
}
]
},
{
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"@type": "ItemList",
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"@type": "ItemList",
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{
"@type": "ListItem",
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"url": "https://www.frankie.com.au/article/a-chinwag-with-sophie-matthiesson-the-senior-curator-bringing-the-worlds-best-artists-to-shepparton-626036"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.frankie.com.au/gallery/these-beaded-snacks-are-too-good-to-be-true-625274"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.frankie.com.au/article/rug-up-this-chilly-season-with-our-brand-spanking-new-frankie-box-625799"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.frankie.com.au/article/win-one-of-10-super-lovely-suki-mcmaster-original-prints-625491"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.frankie.com.au/gallery/can-you-spy-the-easter-egg-in-issue-131s-fashion-shoot-625314"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.frankie.com.au/article/13-more-last-minute-mothers-day-gifts-to-nab-625460"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.frankie.com.au/article/a-chinwag-with-superstar-kala-gare-about-my-brilliant-career-625426"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-these-handcrafted-ceramics-625064"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.frankie.com.au/article/15-sweet-bits-to-snag-for-mum-from-fed-square-625457"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.frankie.com.au/article/9-must-see-melbourne-design-week-events-625097"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.frankie.com.au/article/have-a-squiz-at-this-super-cute-explorer-patch-624847"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.frankie.com.au/article/a-chinwag-with-megan-wilding-about-her-ace-new-play-game-set-match-625061"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.frankie.com.au/article/15-stalls-to-keep-an-eye-out-for-at-the-makers-and-shakers-market-624846"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.frankie.com.au/article/creative-people-out-of-the-blue-624603"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.frankie.com.au/article/a-chinwag-with-iolanthe-and-janet-anderson-the-lasses-behind-sistren-624700"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.frankie.com.au/article/meet-mx-sly-the-writer-bringing-smut-to-the-stage-624042"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.frankie.com.au/gallery/suzanne-saroff-strikes-oil-with-her-mind-bending-photographs-623207"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.frankie.com.au/gallery/a-chinwag-with-multi-talented-artist-lili-todd-624011"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.frankie.com.au/article/take-a-peek-inside-this-artists-paint-covered-abode-623704"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.frankie.com.au/article/if-you-like-pigeons-youll-love-these-stickers-623415"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://www.frankie.com.au/article/barbara-paganins-jewellery-contains-worlds-of-their-own-623211"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://www.frankie.com.au/article/nab-a-last-minute-lunar-new-year-postcard-from-yuk-fun-623421"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://www.frankie.com.au/article/a-chinwag-with-tahlee-fereday-about-blak-motherhood-623322"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.frankie.com.au/gallery/meet-the-artist-turning-nostalgic-treats-into-photo-realistic-paintings-623184"
}
]
}
}
]
}
]
Explore the other reputation pillars for frankie
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from frankie, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to frankie: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://frankie.com.au to view the most current version of its content and see directly what this company is about and what it offers.