Grub Street
(https://grubstreet.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
19
Impact Weight: 20 / 100
95% Reputation
Trust theatre is absent. While review_counts are present, they are overshadowed by high-quality proof paths including James Beard Foundation Journalism Awards (2011, 2015, 2022) and links to external validation like Wikipedia and Vox Media corporate policies. Verification is baked into the brand history rather than simulated via badges.
Proof density is high. Every page references specific, verifiable locations, named contributors with job titles (Chief Restaurant Critic), and dated news events. The ratio of vague assertions to specific evidence is nearly zero.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
183Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 47 | 1 |
| /article/marcel-breuer-building-sothebys-restaurant-review.html | 66 | 2 |
| /article/cozy-soup-n-burger-closing.html | 36 | 1 |
| /article/lonnies-from-the-owners-of-ingas-bar-opens-in-brooklyn.html | 34 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.www.grubstreet.com/",
"name": "Grub Street",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.www.grubstreet.com/search.html?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "NewsMediaOrganization",
"@id": "https://www.grubstreet.com/#publisher",
"name": "Grub Street",
"url": "https://www.grubstreet.com",
"description": "Grub Street is the digital destination for New York’s authoritative, award-winning food and restaurant coverage. Through investigative reports, up-to-the-minute trendspotting, meticulously researched guides, and the weekly “Grub Street Diet,” Grub Street squints at the food world through an ever-evolving lens.",
"alternateName": [
"Grubstreet",
"Grub"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/grubstreet/icon.196x196.png",
"height": 196,
"width": 196
},
"ethicsPolicy": "https://corp.voxmedia.com/ethics/",
"diversityPolicy": "https://diversity.voxmedia.com/",
"masthead": "https://www.grubstreet.com/about-us/",
"foundingDate": "2006",
"founder": [
{
"@type": "Person",
"name": "Adam Moss"
}
],
"employee": [
{
"@type": "Person",
"name": "Chris Crowley"
},
{
"@type": "Person",
"name": "Gael Greene"
},
{
"@type": "Person",
"name": "Josh Ozersky"
},
{
"@type": "Person",
"name": "Adam Platt"
},
{
"@type": "Person",
"name": "Tammie Teclemariam"
},
{
"@type": "Person",
"name": "Alan Sytsma"
}
],
"ownershipFundingInfo": "New York Magazine is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)#Grub_Street",
"https://www.wikidata.org/wiki/Q107070889",
"https://www.facebook.com/grubstreet/",
"https://twitter.com/grubstreet",
"https://www.instagram.com/grubstreet"
],
"knowsAbout": [
{
"@type": "Thing",
"name": "best restaurants"
},
{
"@type": "Thing",
"name": "restaurant reviews"
},
{
"@type": "Thing",
"name": "where to eat nyc"
},
{
"@type": "Thing",
"name": "new york city"
},
{
"@type": "Thing",
"name": "food"
},
{
"@type": "Thing",
"name": "recipes"
},
{
"@type": "Thing",
"name": "restaurant guides"
},
{
"@type": "Thing",
"name": "michelin stars"
},
{
"@type": "Thing",
"name": "world's 50 best restaurants"
},
{
"@type": "Thing",
"name": "the grub street diet"
},
{
"@type": "Thing",
"name": "the year I ate new york"
},
{
"@type": "Thing",
"name": "restaurant closings"
},
{
"@type": "Thing",
"name": "restaurant openings"
},
{
"@type": "Thing",
"name": "american cuisine"
},
{
"@type": "Thing",
"name": "japanese cuisine"
},
{
"@type": "Thing",
"name": "cheap eats guide"
},
{
"@type": "Thing",
"name": "street food"
},
{
"@type": "Thing",
"name": "food tv"
},
{
"@type": "Thing",
"name": "american restaurants"
},
{
"@type": "Thing",
"name": "italian restaurants"
},
{
"@type": "Thing",
"name": "vegetarian restaurants"
},
{
"@type": "Thing",
"name": "steakhouses"
}
],
"award": [
"Grub Street was honored with the James Beard Foundation Journalism Award for Best Group Food Blog in 2011 and 2015, its diner-at-large Tammie Teclemariam won the Emerging Voice Award in 2022, and its then–restaurant critic Adam Platt won for his restaurant reviews in 2009. New York Magazine won the James Beard Award for Food Coverage in a General-Interest Publication in 2019; was a finalist for the National Magazine Award for General Excellence (News, Sports, and Entertainment) in 2019, 2020, and 2022; and won the 2018 National Magazine Award for Best Website."
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://nymag.com/#publisher",
"name": "New York Magazine",
"url": "https://nymag.com",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)",
"https://www.wikidata.org/wiki/Q1507987",
"https://www.facebook.com/NewYorkMag/",
"https://twitter.com/NYMag",
"https://www.instagram.com/nymag",
"https://www.youtube.com/user/NewYorkMagazine",
"https://www.linkedin.com/company/new-york-magazine/"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/nymag/icon.196x196.png",
"height": 196,
"width": 196
}
}
}
]
/article/marcel-breuer-building-sothebys-restaurant-review.html
[
{
"articleSection": "All",
"@context": "http://schema.org",
"@id": "#articleSchema",
"@type": "NewsArticle",
"author": [
{
"@type": "Person",
"jobTitle": "Chief Restaurant Critic, New York Magazine",
"name": "Matthew Schneier",
"url": "https://www.grubstreet.com/author/matthew-schneier"
}
],
"dateModified": "2026-05-28T07:00:25.241-04:00",
"datePublished": "2026-05-28T07:00:25.241-04:00",
"description": "‘New York’ Magazine’s restaurant critic Matthew Schneier reviews Marcel, a new restaurant inside the Sotheby’s headquarters that is both overcurated and underwhelming. ",
"headline": "Restaurant Review: Marcel Is Overcurated and Underwhelming",
"image": [
{
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},
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"@type": "ImageObject",
"height": "1400",
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"width": "1400"
}
],
"inLanguage": "en-US",
"keywords": [
"restaurant review",
" remove interruptions",
" top story",
" marcel",
" marie-aude rose",
" roman and williams",
" upper east side"
],
"mainEntityOfPage": "https://www.grubstreet.com/article/marcel-breuer-building-sothebys-restaurant-review.html",
"publisher": {
"@type": "Organization",
"name": "Grub Street",
"sameAs": "https://www.grubstreet.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.grubstreet.com/media/sites/grubstreet/logo.w600.h60.png",
"height": "60",
"width": "600"
}
},
"url": "http://www.grubstreet.com/article/marcel-breuer-building-sothebys-restaurant-review.html",
"thumbnailUrl": "https://pyxis.nymag.com/v1/imgs/05d/2ea/bf0b6898ea80d2ba8f015295452c058669-marcel-01.1x.rsocial.w1200.gif"
},
{
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"author": "Hugo Yu",
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}
]
/article/cozy-soup-n-burger-closing.html
{
"articleSection": "All",
"@context": "http://schema.org",
"@id": "#articleSchema",
"@type": "NewsArticle",
"author": [
{
"@type": "Person",
"jobTitle": "Contributor",
"name": "Jason Diamond",
"url": "https://www.grubstreet.com/author/jason-diamond"
}
],
"dateModified": "2026-05-27T07:00:45.836-04:00",
"datePublished": "2026-05-27T07:00:45.836-04:00",
"description": "We shouldn’t have taken Cozy Soup ’n’ Burger for granted. Rising rents and increased costs have claimed yet another landmark. ",
"headline": "Cozy Soup ’n’ Burger, a Longtime NYC Diner, Will Close",
"image": [
{
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"width": "1400"
}
],
"inLanguage": "en-US",
"keywords": [
"closings",
" diners",
" cozy soup ‘n’ diner",
" nyu",
" greenwich village",
" top story"
],
"mainEntityOfPage": "https://www.grubstreet.com/article/cozy-soup-n-burger-closing.html",
"publisher": {
"@type": "Organization",
"name": "Grub Street",
"sameAs": "https://www.grubstreet.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.grubstreet.com/media/sites/grubstreet/logo.w600.h60.png",
"height": "60",
"width": "600"
}
},
"url": "http://www.grubstreet.com/article/cozy-soup-n-burger-closing.html",
"thumbnailUrl": "https://pyxis.nymag.com/v1/imgs/c4f/b09/86d0cd19423e3b242f4210d265c131ca1f-2K0J73D--1-.1x.rsocial.w1200.jpg"
}
/article/lonnies-from-the-owners-of-ingas-bar-opens-in-brooklyn.html
{
"articleSection": "All",
"@context": "http://schema.org",
"@id": "#articleSchema",
"@type": "NewsArticle",
"author": [
{
"@type": "Person",
"jobTitle": "Contributor",
"name": "Michael Harlan Turkell",
"url": "https://www.grubstreet.com/author/michael-harlan-turkell"
}
],
"dateModified": "2026-05-18T06:40:00.000-04:00",
"datePublished": "2026-05-18T06:40:00.000-04:00",
"description": "Expect burgers and the return of brick chicken at Boerum Hill’s new canteen: Lonnies is the second restaurant from Sean Rembold and Caron Callahan, the couple who made Ingas Bar in Brooklyn Heights a hit.",
"headline": "Lonnies, From the Owners of Ingas Bar, Opens in Brooklyn",
"image": [
{
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"@type": "ImageObject",
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},
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"width": "1400"
}
],
"inLanguage": "en-US",
"keywords": [
"openings",
" top story",
" lonnies",
" boerum hill",
" ingas bar",
" seam rembold",
" caron callahan",
" new restaurants"
],
"mainEntityOfPage": "https://www.grubstreet.com/article/lonnies-from-the-owners-of-ingas-bar-opens-in-brooklyn.html",
"publisher": {
"@type": "Organization",
"name": "Grub Street",
"sameAs": "https://www.grubstreet.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.grubstreet.com/media/sites/grubstreet/logo.w600.h60.png",
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}
},
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"thumbnailUrl": "https://pyxis.nymag.com/v1/imgs/ff1/559/0c040ba06537fa820042e0f2460befe19d-Lonnie-s.1x.rsocial.w1200.jpg"
}
Explore the other reputation pillars for Grub Street
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Grub Street, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Grub Street: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://grubstreet.com to view the most current version of its content and see directly what this company is about and what it offers.