Hull Live
(https://www.hulldailymail.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through the use of NewsMediaOrganization schema and specific sameAs links to social profiles. Journalists and subjects are named specifically, such as Peter Levy and Sergej Jakirovic, establishing local credibility. The technical implementation is robust, with a clear heading hierarchy that supports the editorial authority without broken structures.
There is no disconnect between the news-gathering tone and the demonstrated reporting. Claims of recognition for local figures are backed by specific event details, and the site demonstrates its value through constant updates and specific reporting rather than abstract performance promises. The site is a primary source of data rather than a secondary marketing layer.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.hulldailymail.co.uk/#homepage",
"name": "Hull Live",
"url": "https://www.hulldailymail.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.hulldailymail.co.uk/#website",
"url": "https://www.hulldailymail.co.uk",
"name": "Hull Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.hulldailymail.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Parents of Hull baby Otto share their tragic story to raise awareness of his rare condition",
"url": "https://www.hulldailymail.co.uk/news/real-life/parents-hull-baby-otto-share-10974051"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "Liberal Democrats to continue to run Hull City Council",
"url": "https://www.hulldailymail.co.uk/news/hull-east-yorkshire-news/liberal-democrats-continue-run-hull-10977246"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "'I lived in fear that the man who attacked me might come back' - Man jailed for 14 years after attempted rape",
"url": "https://www.hulldailymail.co.uk/news/hull-east-yorkshire-news/i-lived-fear-man-who-10977508"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Tigers fan jets 10,000 miles from Australia for Wembley showdown after landing dream ticket",
"url": "https://www.hulldailymail.co.uk/news/hull-east-yorkshire-news/tigers-fan-jets-10000-miles-10974814"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Hull KR score 11 tries to emphatically put young Wigan Warriors side to the sword",
"url": "https://www.hulldailymail.co.uk/sport/rugby-league/hull-kr-score-11-tries-10978425"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.hulldailymail.co.uk/#newsorganization",
"name": "Hull Live",
"url": "https://www.hulldailymail.co.uk",
"publishingPrinciples": "https://www.hulldailymail.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.hulldailymail.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/hulldailymail/logos/masthead-hulldailymail-default.svg",
"width": 600,
"height": 160
},
"sameAs": [
"https://www.facebook.com/hulllive",
"https://x.com/HullLive",
"https://www.instagram.com/hulllive"
]
},
"_truncated": true,
"_original_size": 18516
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 2 |
| /news/ | 35 | 2 |
| /whats-on/ | 48 | 2 |
| /advertising/ | 9 | 2 |
| /sport/football/ | 30 | 2 |
| /sport/rugby-league/ | 30 | 2 |
This page presents a snapshot of public data from Hull Live, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hull Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.hulldailymail.co.uk to view the most current version of its content and see directly what this company is about and what it offers.