Hull Live
(https://www.hulldailymail.co.uk) 📸 Data Snapshot: May 22, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids standard trust theatre traps by citing external authorities such as Which? and Ofsted within article headlines. While review counts between 15 and 48 are present, they likely represent user engagement metrics rather than the unverified testimonials found in higher-BS business sites. The presence of a clear publishingPrinciples link in the schema provides a path to verified editorial standards, significantly reducing the theatre risk.
Proof density is high, with nearly every H3 heading containing a verifiable local claim or event. Instances of proof include specific jail sentences, specific investment amounts like £3bn, and specific sports scores. Vague assertions are rare, replaced by dated reports from May 20, 2026, and named participants in every story.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 2 |
| /news/ | 35 | 2 |
| /whats-on/ | 48 | 2 |
| /advertising/ | 9 | 2 |
| /sport/football/ | 30 | 2 |
| /sport/rugby-league/ | 30 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.hulldailymail.co.uk/#homepage",
"name": "Hull Live",
"url": "https://www.hulldailymail.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.hulldailymail.co.uk/#website",
"url": "https://www.hulldailymail.co.uk",
"name": "Hull Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.hulldailymail.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Parents of Hull baby Otto share their tragic story to raise awareness of his rare condition",
"url": "https://www.hulldailymail.co.uk/news/real-life/parents-hull-baby-otto-share-10974051"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "Liberal Democrats to continue to run Hull City Council",
"url": "https://www.hulldailymail.co.uk/news/hull-east-yorkshire-news/liberal-democrats-continue-run-hull-10977246"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "'I lived in fear that the man who attacked me might come back' - Man jailed for 14 years after attempted rape",
"url": "https://www.hulldailymail.co.uk/news/hull-east-yorkshire-news/i-lived-fear-man-who-10977508"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Tigers fan jets 10,000 miles from Australia for Wembley showdown after landing dream ticket",
"url": "https://www.hulldailymail.co.uk/news/hull-east-yorkshire-news/tigers-fan-jets-10000-miles-10974814"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Hull KR score 11 tries to emphatically put young Wigan Warriors side to the sword",
"url": "https://www.hulldailymail.co.uk/sport/rugby-league/hull-kr-score-11-tries-10978425"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.hulldailymail.co.uk/#newsorganization",
"name": "Hull Live",
"url": "https://www.hulldailymail.co.uk",
"publishingPrinciples": "https://www.hulldailymail.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.hulldailymail.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/hulldailymail/logos/masthead-hulldailymail-default.svg",
"width": 600,
"height": 160
},
"sameAs": [
"https://www.facebook.com/hulllive",
"https://x.com/HullLive",
"https://www.instagram.com/hulllive"
]
},
"_truncated": true,
"_original_size": 18516
}
This page presents a snapshot of public data from Hull Live, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hull Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.hulldailymail.co.uk to view the most current version of its content and see directly what this company is about and what it offers.