Based on 831 businesses audited.
Kotaku has 25.3 points less reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Kotaku (kotaku.jp)
Kotaku is currently a ‘Journalism Centaur,’ maintaining an editorial front of credible news while operating an SEO-slop engine in the rear. The presence of impossible downloads and off-brand utility guides signals a high-BS strategy focused on search volume over editorial integrity. It is a legacy media brand being utilized as a wrapper for a commodity software directory.
Media, News & Publishing Reputation: Kotaku (kotaku.jp)
The site fits the Media and Publishing category through its front-facing gaming news and reviews. However, the inclusion of a high-volume software download aggregator and utility guides for non-gaming services suggests a secondary classification as an SEO-driven content farm.
“The score of 40 is driven by the extreme semantic drift (15/20) and the high density of commodity fluff on the /download/ page (15/30). The site loses authority due to the disconnect between its legacy as a news source and its current state as a host for generic software descriptions.”