Based on 831 businesses audited.
Macmillan has 26.3 points less reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Macmillan (macmillan.com)
Macmillan’s homepage is a corporate ‘ghost ship’—it carries the weight of a legacy brand name but provides zero forensic evidence of current-day utility or specific excellence. The score of 61 reflects a high distance between the brand’s ‘Signal’ of global dominance and the ‘Substance’ of its actual digital proof points.
Media, News & Publishing Reputation: Macmillan (macmillan.com)
The site aligns with the Media, News & Publishing industry, specifically focusing on the educational and academic publishing sub-sectors. The presence of imprints, authors, and curriculum publishing confirms its role as a content producer and distributor.
“The score is driven primarily by the Identity and Authority pillar (14/15) due to the total lack of schema and heading hierarchy, and the Commodity Fingerprint pillar (12/15) because of the highly interchangeable value propositions. Information Density (16/30) also contributed heavily due to the poor ratio of power words to hard numbers.”