Identity & Authority: Leeds Live – Signal Evidence & AI Readability

Leeds Live

(https://www.leeds-live.co.uk) πŸ“Έ Data Snapshot: May 22, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority gaps are minimal as the site utilizes named editorial staff with clear beats, such as Isaac Johnson on sports. The structured data is robust, containing sameAs links to social profiles and clearly defining the publisher entity. The only authority gap is the lack of specific Person schema for all contributing journalists in the provided data, though the organizational authority is well-established through technical implementation.

The site makes few bold marketing claims, focusing instead on reporting. Its primary claimβ€”being a source for ‘breaking news’β€”is supported by temporal evidence in article titles and live blog markers. There is no significant disconnect between the site’s self-positioning as a local news leader and the actual volume of localized, dated content provided across all crawled sub-pages.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "@id": "https://www.leeds-live.co.uk/#homepage",
    "name": "Leeds Live",
    "url": "https://www.leeds-live.co.uk",
    "isPartOf": {
        "@type": "WebSite",
        "@id": "https://www.leeds-live.co.uk/#website",
        "url": "https://www.leeds-live.co.uk",
        "name": "Leeds Live",
        "inLanguage": "en-GB",
        "publisher": {
            "@id": "https://www.leeds-live.co.uk/#newsorganization"
        }
    },
    "mainEntity": {
        "@type": "ItemList",
        "itemListElement": {
            "0": {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "'He is our family' - Leeds pug sensation fights for life as fans raise Β£100,000",
                    "url": "https://www.leeds-live.co.uk/news/leeds-news/he-family-leeds-pug-sensation-33980910"
                }
            },
            "1": {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Leeds lap dancing club faces licence battle over historic surroundings",
                    "url": "https://www.leeds-live.co.uk/news/leeds-news/leeds-lap-dancing-club-faces-33983055"
                }
            },
            "2": {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Met Office forecasts 33C record-breaking heatwave as Yorkshire among 21 counties to hit 30C",
                    "url": "https://www.leeds-live.co.uk/news/yorkshire-news/met-office-forecasts-33c-record-33989570"
                }
            },
            "3": {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "I have followed Leeds United home and away this season - this is my player of the year",
                    "url": "https://www.leeds-live.co.uk/sport/leeds-united/followed-leeds-united-home-away-33975746"
                }
            },
            "4": {
                "@type": "ListItem",
                "position": 5,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Leeds United have levelled up with inferiority replaced by unwavering belief after Farke move",
                    "url": "https://www.leeds-live.co.uk/sport/leeds-united/leeds-united-levelled-up-inferiority-33982799"
                }
            },
            "_items_truncated": true
        }
    },
    "publisher": {
        "@type": "NewsMediaOrganization",
        "@id": "https://www.leeds-live.co.uk/#newsorganization",
        "name": "Leeds Live",
        "url": "https://www.leeds-live.co.uk",
        "publishingPrinciples": "https://www.leeds-live.co.uk/about-us/",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.leeds-live.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/leedslive/logos/masthead-leedslive-default.svg",
            "width": 514,
            "height": 160
        },
        "sameAs": [
            "https://www.facebook.com/leedslivenews",
            "https://x.com/leedslivenews"
        ]
    },
    "_truncated": true,
    "_original_size": 18960
}
/news/ β€” no schema detected (entity gap)
/best-in-leeds/ β€” no schema detected (entity gap)
/all-about/emmerdale/ β€” no schema detected (entity gap)
/sport/leeds-united/ β€” no schema detected (entity gap)
/advertising/ β€” no schema detected (entity gap)
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
122Review mentions (all pages)
13External proof links (all pages)
PageReviewsProof links
/ (home) 0 2
/news/ 27 2
/best-in-leeds/ 28 2
/all-about/emmerdale/ 25 3
/sport/leeds-united/ 33 2
/advertising/ 9 2