Trust & Proof: Leeds Live – Signal Evidence & AI Readability

Leeds Live

(https://www.leeds-live.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
17 Impact Weight: 20 / 100
85% Reputation

Trust signals are substantiated by technical forensic evidence rather than just theatre. The site uses sophisticated JSON-LD schema to identify as a NewsMediaOrganization and links to a verified publishing principles page. While the review_count data provided in the crawl is ambiguous (possibly referring to internal article comments), the presence of named journalists and outbound links to official sources like the Met Office and West Yorkshire Police provides a verifiable proof path for most claims.

Proof density is high across all pillars. The site relies on specific evidence points: ’33C record-breaking heatwave,’ ’13 tech firms,’ and ’38 bodies’ are specific, falsifiable assertions. This ratio of verifiable evidence to vague assertions is superior to most corporate sites, as the core product is the delivery of factual information rather than the sale of an abstract service.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
122Review mentions (all pages)
13External proof links (all pages)
PageReviewsProof links
/ (home) 0 2
/news/ 27 2
/best-in-leeds/ 28 2
/all-about/emmerdale/ 25 3
/sport/leeds-united/ 33 2
/advertising/ 9 2
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "@id": "https://www.leeds-live.co.uk/#homepage",
    "name": "Leeds Live",
    "url": "https://www.leeds-live.co.uk",
    "isPartOf": {
        "@type": "WebSite",
        "@id": "https://www.leeds-live.co.uk/#website",
        "url": "https://www.leeds-live.co.uk",
        "name": "Leeds Live",
        "inLanguage": "en-GB",
        "publisher": {
            "@id": "https://www.leeds-live.co.uk/#newsorganization"
        }
    },
    "mainEntity": {
        "@type": "ItemList",
        "itemListElement": {
            "0": {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "'He is our family' - Leeds pug sensation fights for life as fans raise £100,000",
                    "url": "https://www.leeds-live.co.uk/news/leeds-news/he-family-leeds-pug-sensation-33980910"
                }
            },
            "1": {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Leeds lap dancing club faces licence battle over historic surroundings",
                    "url": "https://www.leeds-live.co.uk/news/leeds-news/leeds-lap-dancing-club-faces-33983055"
                }
            },
            "2": {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Met Office forecasts 33C record-breaking heatwave as Yorkshire among 21 counties to hit 30C",
                    "url": "https://www.leeds-live.co.uk/news/yorkshire-news/met-office-forecasts-33c-record-33989570"
                }
            },
            "3": {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "I have followed Leeds United home and away this season - this is my player of the year",
                    "url": "https://www.leeds-live.co.uk/sport/leeds-united/followed-leeds-united-home-away-33975746"
                }
            },
            "4": {
                "@type": "ListItem",
                "position": 5,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Leeds United have levelled up with inferiority replaced by unwavering belief after Farke move",
                    "url": "https://www.leeds-live.co.uk/sport/leeds-united/leeds-united-levelled-up-inferiority-33982799"
                }
            },
            "_items_truncated": true
        }
    },
    "publisher": {
        "@type": "NewsMediaOrganization",
        "@id": "https://www.leeds-live.co.uk/#newsorganization",
        "name": "Leeds Live",
        "url": "https://www.leeds-live.co.uk",
        "publishingPrinciples": "https://www.leeds-live.co.uk/about-us/",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.leeds-live.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/leedslive/logos/masthead-leedslive-default.svg",
            "width": 514,
            "height": 160
        },
        "sameAs": [
            "https://www.facebook.com/leedslivenews",
            "https://x.com/leedslivenews"
        ]
    },
    "_truncated": true,
    "_original_size": 18960
}
/news/ — no schema detected (entity gap)
/best-in-leeds/ — no schema detected (entity gap)
/all-about/emmerdale/ — no schema detected (entity gap)
/sport/leeds-united/ — no schema detected (entity gap)
/advertising/ — no schema detected (entity gap)