The New York Times
(https://www.nytimes.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are no authority gaps. Schema data is comprehensive, utilizing NewsMediaOrganization and providing ‘sameAs’ links to authoritative sources like Wikidata (Q9684) and Wikipedia. Experts and columnists (Maureen Dowd, Ross Douthat, Philip Montgomery) are cited with professional footprints and specific credits. The technical implementation of JSON-LD for ItemLists and ListItems demonstrates a high level of technical authority that matches the brand’s ‘digital-first’ positioning.
The site avoids the standard ‘results’ marketing disconnect. Performance is demonstrated through live updates (e.g., ‘Updated 4m ago’ on PGA coverage) rather than vague claims of being ‘the world’s most trusted.’ The existence of a confindential tip line (‘Got a Tip?’) provides a functional substance path that many competitors lack. Claims of ‘breaking news’ are backed by real-time timestamps (May 16, 2026, 3:27 p.m. ET) that match the temporal anchor.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
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/2026/05/16/world/europe/hantavirus-hondius-cruise.html — no schema detected (entity gap)
/wirecutter/
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/athletic/
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/live/2026/05/16/arts/eurovision-2026-final-winner/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
1251Review mentions (all pages)
2External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 14 | 0 |
| /2026/05/16/world/europe/hantavirus-hondius-cruise.html | 0 | 0 |
| /wirecutter/ | 1222 | 1 |
| /athletic/ | 4 | 1 |
| /section/opinion/ | 11 | 0 |
| /live/2026/05/16/arts/eurovision-2026-final-winner/ | 0 | 0 |
Explore the other reputation pillars for The New York Times
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This page presents a snapshot of public data from The New York Times, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
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